OFX vs Remitly:Which is more popular by branded search?
In August 2026, Remitly had more branded searches than OFX among money transfer services worldwide. Remitly was estimated to have 1.2M branded searches compared to OFX’s 40.5K, and held a 9.8% Share of Search versus OFX’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OFX or Remitly?
Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Remitly, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Remitly | OFX | WorldRemit |
|---|---|---|---|---|
| Oct 2025 | 87.2% | 11.6% | 0.47% | 0.71% |
| Nov 2025 | 87.3% | 11.7% | 0.47% | 0.58% |
| Dec 2025 | 89.2% | 9.8% | 0.4% | 0.59% |
| Jan 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Feb 2026 | 90.9% | 8.2% | 0.41% | 0.5% |
| Mar 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Apr 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| May 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| Jun 2026 | 89.3% | 9.8% | 0.48% | 0.48% |
| Jul 2026 | 91.1% | 8.2% | 0.41% | 0.33% |
| Aug 2026 | 89.5% | 9.8% | 0.33% | 0.33% |
| Sep 2026 | — | — | — | — |
How has the OFX and Remitly comparison changed over the last 12 months?
3 findings
- Remitly was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services worldwide moved from 0.47% to 0.33%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide moved from 11.6% to 9.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for money transfer services worldwide in August 2026?
2 changes
In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%.
Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OFX’s and Remitly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.