Brandwave

Remitly vs Zelle:Which is more popular?

In September 2026, Remitly had more branded searches than Zelle among money transfer services worldwide. Remitly had about 1.2 million branded searches, while Zelle had 823,000. Remitly made up 2.8% of all money transfer service searches we track, and Zelle accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about money transfer services, Remitly appeared in four of the five answers and Zelle in three. Zelle was mentioned before Remitly in three out of four answers that named either.

Among money transfer services worldwide in September 2026

Who do people search for more?

Remitly, about 48% more searches than Zelle

Remitly 1.2M searchesZelle 823K searches

Who does AI mention more?

Remitly, mentioned in 4 of 5 answers, Zelle in 3

Remitly in 4 of 5Zelle in 3 of 5

Who does AI recommend more?

Zelle, named ahead of Remitly in 3 of 4 answers

Zelle first in 3Remitly first in 1

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remitly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zelle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zelle was listed before Remitly in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Zelle2nd
  3. Remitly3rd
  4. Western Union4th
  5. Venmo5th
  6. PayPal6th
  7. Cash App6th
  8. MoneyGram8th
  9. OFX9th
  10. Revolut–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Venmo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MoneyGram2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cash App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Remitly or Zelle more popular in search?

This chart shows how often people search Google for Remitly and Zelle by name. Each line represents a brand's share of searches for all 12 money transfer services we track, month by month, from English-language searches worldwide.

Remitly and Zelle among money transfer services worldwide, by month

Share of searches by month for Remitly, Zelle. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWestern UnionRevolutMoneyGramCash AppVenmoRemitlyZelleWiseXeOFXWorldRemit
Oct 202551.5%18.9%8%7.5%3.8%3.8%2.5%2.1%1.2%0.51%0.1%0.15%
Nov 202552.6%19.3%6.8%7.6%3.9%3.2%2.6%2.1%1.2%0.52%0.1%0.13%
Dec 202549.7%22.2%6.4%8.8%3%3.7%2.4%2%1.2%0.49%0.1%0.15%
Jan 202649.1%21.9%7.6%8.5%3.6%3%2.4%2%1.3%0.48%0.1%0.12%
Feb 202644.7%24.3%7%9.5%4%4%2.2%2.2%1.2%0.54%0.11%0.13%
Mar 202644.1%24%8.4%9.5%4%3.2%2.6%2.2%1.3%0.53%0.11%0.13%
Apr 202645.6%24.8%7.2%7.9%4.1%3.3%2.7%2.2%1.4%0.55%0.09%0.11%
May 202644.9%24.5%8.5%7.8%4%3.3%2.7%2.2%1.3%0.54%0.09%0.11%
Jun 202647.6%21.3%9%8.3%3.5%3.5%2.3%2.3%1.4%0.57%0.12%0.12%
Jul 202645.6%24.8%8.7%7.9%3.4%3.4%2.2%1.8%1.3%0.55%0.11%0.09%
Aug 202644.4%24.1%8.5%9.3%4%3.3%2.7%1.8%1.4%0.44%0.09%0.09%
Sep 202646.6%20.9%10.7%8.1%3.4%3.4%2.8%1.9%1.4%0.56%0.11%0.09%

How has the Remitly and Zelle comparison changed over the last 12 months?

3 findings
  • Remitly was ahead of Zelle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Remitly’s share of searches among money transfer services worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Zelle’s share of searches among money transfer services worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1M to 823K.

How did search popularity change for money transfer services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Zelle worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Remitly’s and Zelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Remitly

1 branded search term

  • remitly

Zelle

1 branded search term

  • zelle

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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