Remitly vs Western Union:Which is more popular by branded search?
In August 2026, Western Union had more branded searches than Remitly among remittance services worldwide. Western Union was estimated to have 11.1M branded searches compared to Remitly’s 1.2M, and held a 63.2% Share of Search versus Remitly’s 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Remitly or Western Union?
Compare the remittance services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, Remitly. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | MoneyGram | Remitly | Wise | Xoom | WorldRemit |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 22.6% | 8.2% | 5.1% | 2% | 0.5% |
| Nov 2025 | 61.9% | 22.7% | 8.3% | 5.1% | 1.7% | 0.41% |
| Dec 2025 | 63.2% | 23.3% | 6.9% | 4.4% | 1.7% | 0.42% |
| Jan 2026 | 63.2% | 23.3% | 6.9% | 4.9% | 1.4% | 0.34% |
| Feb 2026 | 64.3% | 23.7% | 5.8% | 4.4% | 1.4% | 0.35% |
| Mar 2026 | 63.2% | 23.3% | 6.9% | 4.6% | 1.7% | 0.34% |
| Apr 2026 | 66.1% | 20% | 7.3% | 4.9% | 1.5% | 0.29% |
| May 2026 | 66.1% | 20% | 7.3% | 4.9% | 1.5% | 0.29% |
| Jun 2026 | 62.6% | 22.9% | 6.8% | 5.6% | 1.7% | 0.34% |
| Jul 2026 | 67.1% | 20.3% | 6% | 4.8% | 1.5% | 0.24% |
| Aug 2026 | 63.2% | 23.3% | 6.9% | 5% | 1.4% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Remitly and Western Union comparison changed over the last 12 months?
3 findings
- Western Union was ahead of Remitly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide moved from 8.2% to 6.9%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide moved from 61.6% to 63.2%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
How did search popularity change for remittance services worldwide in August 2026?
2 changes
In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.
In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Remitly’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Remitly
1 branded search term
- remitly
Western Union
1 branded search term
- western union
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.