OFX vs Western Union:Which is more popular by branded search?
In August 2026, Western Union had more branded searches than OFX among money transfer services worldwide. Western Union was estimated to have 11.1M branded searches compared to OFX’s 40.5K, and held an 89.5% Share of Search versus OFX’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OFX or Western Union?
Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Remitly | OFX | WorldRemit |
|---|---|---|---|---|
| Oct 2025 | 87.2% | 11.6% | 0.47% | 0.71% |
| Nov 2025 | 87.3% | 11.7% | 0.47% | 0.58% |
| Dec 2025 | 89.2% | 9.8% | 0.4% | 0.59% |
| Jan 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Feb 2026 | 90.9% | 8.2% | 0.41% | 0.5% |
| Mar 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Apr 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| May 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| Jun 2026 | 89.3% | 9.8% | 0.48% | 0.48% |
| Jul 2026 | 91.1% | 8.2% | 0.41% | 0.33% |
| Aug 2026 | 89.5% | 9.8% | 0.33% | 0.33% |
| Sep 2026 | — | — | — | — |
How has the OFX and Western Union comparison changed over the last 12 months?
3 findings
- Western Union was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services worldwide moved from 0.47% to 0.33%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide moved from 87.2% to 89.5%, and its estimated monthly branded searches moved from 9.1M to 11.1M.
How did search popularity change for money transfer services worldwide in August 2026?
2 changes
In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%.
Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OFX’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OFX
1 branded search term
- ofx
Western Union
1 branded search term
- western union
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.