Brandwave

Epson vs Square:Which is searched more?

In September 2026, Epson had more branded searches than Square among POS printer brands worldwide. Epson was estimated to have 871K branded searches compared to Square’s 102K, and held an 82.6% Share of Search versus Square’s 9.7%. These are worldwide searches for English-language branded terms.

Share of Search among POS printer brands worldwide in September 2026Which is more popular in search, Epson or Square?
Epson82.6%871K searches
vs
Square9.7%102K searches

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Which is more popular in search, Epson or Square?

Compare the pos printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epson and Square among POS printer brands worldwide, by month

Share of Search by month for Epson, Square. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonSquareToastClover
Oct 202581.7%9.2%4.8%4.2%
Nov 202583.6%8.7%4%3.8%
Dec 202584.8%7.9%4%3.3%
Jan 202683.9%8.4%4.1%3.6%
Feb 202680.2%10.9%4.7%4.2%
Mar 202678.2%12.8%4.6%4.4%
Apr 202677.5%13.8%4.6%4.1%
May 202675.3%16.3%4.5%3.9%
Jun 202674.7%17%4.4%3.9%
Jul 202677.6%14.5%4%3.9%
Aug 202680.1%12.2%3.8%3.8%
Sep 202682.6%9.7%3.9%3.8%

How has the Epson and Square comparison changed over the last 12 months?

  • Epson was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among POS printer brands worldwide moved from 81.7% to 82.6%, and its estimated monthly branded searches moved from 841K to 871K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among POS printer brands worldwide moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for POS printer brands worldwide in September 2026?

  1. In September 2026, Epson gained estimated Share of Search among POS printer brands worldwide, from 80.1% to 82.6%.

  2. In September 2026, Square lost estimated Share of Search among POS printer brands worldwide, from 12.2% to 9.7%.

Other head-to-heads among POS printer brands

How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

3 branded search terms

  • epson
  • epson ecotank
  • epson printer

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

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How the Brand Demand Index is measured

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Put your own brand in this comparison

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