Brandwave

Shopify POS vs Square:Which is more popular by branded search?

In August 2026, Square had more branded searches than Shopify POS among point of sale systems worldwide. Square was estimated to have 151K branded searches compared to Shopify POS’s 18.1K, and held a 48.4% Share of Search versus Shopify POS’s 5.8%. These are worldwide searches for English-language branded terms.

Share of Search among point of sale systems worldwide in August 2026Which is more popular in search, Shopify POS or Square?
Shopify POS5.8%18.1K searches
vs
Square48.4%151K searches

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Which is more popular in search, Shopify POS or Square?

Compare the systems shops take payments through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shopify POS and Square among point of sale systems worldwide, by month

Share of Search by month for Square, Shopify POS. The figures are in the table below the chart.

View monthly share of search table
MonthSquareCloverToastLightspeedShopify POS
Oct 202537.6%19.2%17.9%16.3%9%
Nov 202539%18.5%16.5%16.1%9.9%
Dec 202539%18.5%18.6%14.9%9%
Jan 202640.4%18.6%17.8%14.3%9%
Feb 202643%17.9%16.7%13.7%8.8%
Mar 202645.8%17.4%15.1%14.3%7.5%
Apr 202648.3%16%15%13.1%7.6%
May 202652.7%14.7%13.9%11.8%6.9%
Jun 202655.1%15.9%11.8%10.2%7%
Jul 202651.7%16.6%13.3%10.7%7.7%
Aug 202648.4%17.7%14.8%13.3%5.8%
Sep 2026—————

How has the Shopify POS and Square comparison changed over the last 12 months?

  • Square was ahead of Shopify POS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Shopify POS’s estimated Share of Search among point of sale systems worldwide moved from 9% to 5.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale systems worldwide moved from 37.6% to 48.4%, and its estimated monthly branded searches moved from 114K to 151K.

How did search popularity change for point of sale systems worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among point of sale systems worldwide, from 51.7% to 48.4%.

  2. In August 2026, Shopify POS lost estimated Share of Search among point of sale systems worldwide, from 7.7% to 5.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Shopify POS’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify POS

1 branded search term

  • shopifypos

Square

148 branded search terms

  • buy square pos
  • cash drawer for square terminal
  • cost of square pos
  • download square pos app
  • free square pos
  • free square pos system
  • handheld square terminal
  • ipad for square pos
  • ipad square pos
  • mobile pos square
  • new square pos
  • pos square
  • pos square app
  • pos square register
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • restaurant square pos
  • retail pos square
  • square app pos
  • square for restaurants pos
  • square for retail plus
  • square for retail plus pricing
  • square for retail pos
  • square kds app
  • square kds pricing
  • square point of sale
  • square point of sale app
  • square point of sale app download
  • square point of sale app for android
  • square point of sale card reader
  • square point of sale cost
  • square point of sale device
  • square point of sale equipment
  • square point of sale for android
  • square point of sale for restaurants
  • square point of sale ipad
  • square point of sale machine
  • square point of sale payment

1–40 of 148

How the Brand Demand Index is measured

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