Brandwave

How popular isSquare?

In September 2026, people searched for Square by name about 132,000 times worldwide, about the same as the previous year. These searches made up 0.23% of all global ecommerce platform searches, placing Square ninth out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce platforms, Square appeared in two of the five answers and was the sixth most recommended of the 13.

Search and AI answers in September 2026

Square is the ninth most searched of 13 competitors and the sixth most recommended in AI answers.

  1. ShopifyShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WixShare of searches 28.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SquarespaceShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. WooCommerceShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. SquareShare of searches 0.23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Square is the sixth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Wix2nd
  3. WooCommerce3rd
  4. Squarespace4th
  5. BigCommerce5th
  6. Square6th
  7. Ecwid7th
  8. Magento–
  9. PrestaShop–
  10. Shopware–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magento0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrestaShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ecommerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which ecommerce platforms compete with Square?

Square against ecommerce platforms worldwide, by month

Share of searches by month for Shopify, Wix, Squarespace, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidPrestaShopBigCommerceSquareShopwareOpenCartSellfyShift4Shop
Oct 202547.2%32.6%14.1%2.4%0.82%0.57%0.7%0.57%0.21%0.21%0.29%0.26%0.03%
Nov 202549%33.7%11.9%2%0.7%0.59%0.59%0.49%0.22%0.22%0.3%0.27%0.03%
Dec 202552.2%29.5%12.7%2.2%0.74%0.63%0.63%0.52%0.23%0.19%0.26%0.23%0.03%
Jan 202647.7%32.7%14.3%2%0.7%0.58%0.58%0.47%0.26%0.21%0.24%0.26%0.03%
Feb 202648.2%33.1%14.4%1.3%0.69%0.48%0.58%0.32%0.21%0.21%0.24%0.21%0.02%
Mar 202646.5%32%16.9%1.6%0.81%0.46%0.56%0.31%0.25%0.21%0.23%0.21%0.02%
Apr 202648.4%33.1%14.4%1.3%0.68%0.48%0.48%0.32%0.26%0.17%0.24%0.17%0.02%
May 202648.5%33.1%14.4%1.3%0.68%0.39%0.48%0.26%0.21%0.18%0.2%0.14%0.02%
Jun 202651.3%28.8%15.3%2.1%0.59%0.41%0.41%0.41%0.18%0.19%0.21%0.12%0.02%
Jul 202651.7%28.9%15.4%1.4%0.58%0.42%0.42%0.34%0.23%0.19%0.18%0.12%0.02%
Aug 202653%29.7%12.9%1.8%0.72%0.43%0.35%0.35%0.29%0.19%0.18%0.13%0.02%
Sep 202651.4%28.9%15.4%1.7%0.7%0.42%0.42%0.34%0.23%0.19%0.18%0.1%0.01%

  1. 1.Shopify

    51.4%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share -1.6 points.

  2. 2.Wix

    28.9%

    Held 2nd. 2.8M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Squarespace

    15.4%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Magento

    0.7%

    Held 5th. 68.5K estimated branded searches, +1% vs prior month. Share 0 points.

  6. 6.Ecwid

    0.42%

    Held 6th. 40.7K estimated branded searches, -0.22% vs prior month. Share 0 points.

  7. 7.PrestaShop

    0.42%

    Moved from 8th to 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  8. 8.BigCommerce

    0.34%

    Moved from 7th to 8th. 33.3K estimated branded searches, -0.27% vs prior month. Share 0 points.

  9. 9.Square

    0.23%

    Held 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  10. 10.Shopware

    0.19%

    Held 10th. 18.2K estimated branded searches, +0.11% vs prior month. Share 0 points.

  11. 11.OpenCart

    0.18%

    Held 11th. 17.2K estimated branded searches, +2.7% vs prior month. Share 0 points.

  12. 12.Sellfy

    0.1%

    Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  13. 13.Shift4Shop

    0.01%

    Held 13th. 1.4K estimated branded searches, -20.3% vs prior month. Share 0 points.

Compare popularity between Square and its closest rivals

Every comparison with Square

50 comparisons

How has branded search demand for Square changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide held steady, from 127K to 132K.
  • Across the 12 months ending September 2026, Square rose from 12th to 9th among ecommerce platforms worldwide.

How did search popularity change for ecommerce platforms worldwide in September 2026?

6 changes

  1. In September 2026, Squarespace gained share of searches among ecommerce platforms worldwide, from 12.9% to 15.4%.

  2. In September 2026, Shopify lost share of searches among ecommerce platforms worldwide, from 53% to 51.4%.

  3. In September 2026, Wix lost share of searches among ecommerce platforms worldwide, from 29.7% to 28.9%.

  4. In September 2026, PrestaShop rose from 8th to 7th among ecommerce platforms worldwide.

  5. In September 2026, BigCommerce fell from 7th to 8th among ecommerce platforms worldwide.

  6. Estimated monthly branded searches for Sellfy worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.

How are Square’s branded searches counted?

57 search terms

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cost of square pos
  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square online
  • square payment gateway
  • square payment processor
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer

1–40 of 57

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, Square for Restaurants, Square for Retail and Square Loyalty, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Square compete?

Square is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Payment processors15th of 150.03%Show ranking
Payment gateways8th of 8<0.01%Show ranking
Ecommerce platforms9th of 130.23%Shown above
Restaurant ordering platforms8th of 8<0.01%Show ranking
Retail tech5th of 5<0.01%Show ranking
Receipt printer brands5th of 50.02%Show ranking
POS printer brands6th of 60.02%Show ranking
Point of sale systems2nd of 820.6%Show ranking
POS terminal brands9th of 90.03%Show ranking
Point of sale hardware6th of 60.07%Show ranking
Handheld POS brands4th of 40.1%Show ranking
Cash drawer brands6th of 60.16%Show ranking
Creator with pink hair and a pink jacket

Is Square your brand?

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