Brandwave

Helcim vs Square:Which is more popular?

In September 2026, Helcim had more branded searches than Square among payment processors worldwide. Helcim had about 27,100 branded searches, while Square had 7,900. Helcim made up 0.09% of all payment processor searches we track, and Square accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about payment processors, Square appeared in all five answers and Helcim in four. Square was mentioned before Helcim in every answer.

Among payment processors worldwide in September 2026

Who do people search for more?

Helcim, about 3 searches for every 1 for Square

Helcim 27.1K searchesSquare 7.9K searches

Who does AI mention more?

Square, mentioned in every answer we collected

Square in 5 of 5Helcim in 4 of 5

Who does AI recommend more?

Square, named ahead of Helcim in every answer

Square first in 5Helcim never first

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Helcim was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Square was listed before Helcim in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. Airwallex–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Helcim or Square more popular in search?

This chart shows how often people search Google for Helcim and Square by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Helcim and Square among payment processors worldwide, by month

Share of searches by month for Helcim, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Helcim and Square comparison changed over the last 12 months?

3 findings
  • Helcim was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Helcim’s share of searches among payment processors worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Square’s share of searches among payment processors worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 9.7K to 7.9K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. In September 2026, Square fell from 13th to 15th among payment processors worldwide.

  2. Estimated monthly branded searches for Helcim worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Helcim’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helcim

1 branded search term

  • helcim

Square

2 branded search terms

  • square payment gateway
  • square payment processor

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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