Brandwave

Ecwid vs Square:Which is more popular?

In September 2026, Ecwid had more branded searches than Square among ecommerce platforms worldwide. Ecwid had about 40,700 branded searches, while Square had 22,200. Ecwid made up 0.42% of all ecommerce platform searches we track, and Square accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about ecommerce platforms, Square appeared in two of the five answers and Ecwid in one. Square was mentioned before Ecwid in two out of three answers that named either.

Among ecommerce platforms worldwide in September 2026

Who do people search for more?

Ecwid, about 83% more searches than Square

Ecwid 40.7K searchesSquare 22.2K searches

Who does AI mention more?

Square, mentioned in 2 of 5 answers, Ecwid in 1

Square in 2 of 5Ecwid in 1 of 5

Who does AI recommend more?

Square, named ahead of Ecwid in 2 of 3 answers

Square first in 2Ecwid first in 1

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Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ecwid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Square was listed before Ecwid in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Wix2nd
  3. WooCommerce3rd
  4. Squarespace4th
  5. BigCommerce5th
  6. Square6th
  7. Ecwid7th
  8. Magento–
  9. PrestaShop–
  10. Shopware–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magento0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrestaShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ecommerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Ecwid or Square more popular in search?

This chart shows how often people search Google for Ecwid and Square by name. Each line represents a brand's share of searches for all 13 ecommerce platforms we track, month by month, from English-language searches worldwide.

Ecwid and Square among ecommerce platforms worldwide, by month

Share of searches by month for Ecwid, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidPrestaShopBigCommerceSquareShopwareOpenCartSellfyShift4Shop
Oct 202547.2%32.6%14.1%2.4%0.82%0.57%0.7%0.57%0.21%0.21%0.29%0.26%0.03%
Nov 202549%33.7%11.9%2%0.7%0.59%0.59%0.49%0.22%0.22%0.3%0.27%0.03%
Dec 202552.2%29.5%12.7%2.2%0.74%0.63%0.63%0.52%0.23%0.19%0.26%0.23%0.03%
Jan 202647.7%32.7%14.3%2%0.7%0.58%0.58%0.47%0.26%0.21%0.24%0.26%0.03%
Feb 202648.2%33.1%14.4%1.3%0.69%0.48%0.58%0.32%0.21%0.21%0.24%0.21%0.02%
Mar 202646.5%32%16.9%1.6%0.81%0.46%0.56%0.31%0.25%0.21%0.23%0.21%0.02%
Apr 202648.4%33.1%14.4%1.3%0.68%0.48%0.48%0.32%0.26%0.17%0.24%0.17%0.02%
May 202648.5%33.1%14.4%1.3%0.68%0.39%0.48%0.26%0.21%0.18%0.2%0.14%0.02%
Jun 202651.3%28.8%15.3%2.1%0.59%0.41%0.41%0.41%0.18%0.19%0.21%0.12%0.02%
Jul 202651.7%28.9%15.4%1.4%0.58%0.42%0.42%0.34%0.23%0.19%0.18%0.12%0.02%
Aug 202653%29.7%12.9%1.8%0.72%0.43%0.35%0.35%0.29%0.19%0.18%0.13%0.02%
Sep 202651.4%28.9%15.4%1.7%0.7%0.42%0.42%0.34%0.23%0.19%0.18%0.1%0.01%

How has the Ecwid and Square comparison changed over the last 12 months?

3 findings
  • Ecwid was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecwid’s share of searches among ecommerce platforms worldwide moved from 0.57% to 0.42%, and its estimated monthly branded searches moved from 60.7K to 40.7K.
  • Across the 12 months ending September 2026, Square’s share of searches among ecommerce platforms worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for ecommerce platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Ecwid worldwide fell 33% over 12 measured months, from 60.7K to 40.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ecwid’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecwid

2 branded search terms

  • ecwid
  • ecwid ecommerce

Square

1 branded search term

  • square online

How the Brand Demand Index is measured

Other head-to-heads among ecommerce platforms

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