Braintree vs Square:Which is more popular by branded search?
In August 2026, Square had more branded searches than Braintree among payment gateway platforms worldwide. Square was estimated to have 151K branded searches compared to Braintree’s 37.9K, and held a 0.63% Share of Search versus Braintree’s 0.16%. These are worldwide searches for English-language branded terms.
Follow Braintree vs Square and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Braintree or Square?
Compare the payment gateway platforms operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Braintree. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Stripe | Adyen | Square | Worldpay | Braintree |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 10.7% | 0.61% | 0.4% | 0.26% | 0.03% |
| Nov 2025 | 88.2% | 10.6% | 0.51% | 0.38% | 0.26% | 0.03% |
| Dec 2025 | 89.8% | 9% | 0.62% | 0.34% | 0.22% | 0.02% |
| Jan 2026 | 88% | 10.7% | 0.61% | 0.42% | 0.26% | 0.03% |
| Feb 2026 | 85.6% | 12.7% | 0.87% | 0.55% | 0.25% | 0.03% |
| Mar 2026 | 83.2% | 15.1% | 0.71% | 0.67% | 0.3% | 0.03% |
| Apr 2026 | 85.5% | 12.7% | 0.72% | 0.72% | 0.25% | 0.03% |
| May 2026 | 85.4% | 12.7% | 0.72% | 0.85% | 0.25% | 0.03% |
| Jun 2026 | 85.1% | 12.8% | 0.87% | 0.88% | 0.31% | 0.03% |
| Jul 2026 | 85.6% | 12.8% | 0.6% | 0.76% | 0.25% | 0.03% |
| Aug 2026 | 85.5% | 12.7% | 0.73% | 0.63% | 0.25% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Braintree and Square comparison changed over the last 12 months?
3 findings
- Square was ahead of Braintree in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braintree’s estimated Share of Search among payment gateway platforms worldwide moved from 0.03% to 0.16%, and its estimated monthly branded searches moved from 7.2K to 37.9K.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among payment gateway platforms worldwide moved from 0.4% to 0.63%, and its estimated monthly branded searches moved from 114K to 151K.
How did search popularity change for payment gateway platforms worldwide in August 2026?
2 changes
In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.
Estimated monthly branded searches for Braintree worldwide rose 423.8% over 11 measured months, from 7.2K to 37.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Braintree’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braintree
13 branded search terms
- braintree checkout
- braintree fees
- braintree gateway
- braintree merchant account
- braintree payment
- braintree payment gateway
- braintree payment processing
- braintree payments
- braintree paypal
- braintree pricing
- braintreegateway
- checkout braintree
- paypal braintree
Square
148 branded search terms
- buy square pos
- cash drawer for square terminal
- cost of square pos
- download square pos app
- free square pos
- free square pos system
- handheld square terminal
- ipad for square pos
- ipad square pos
- mobile pos square
- new square pos
- pos square
- pos square app
- pos square register
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- restaurant square pos
- retail pos square
- square app pos
- square for restaurants pos
- square for retail plus
- square for retail plus pricing
- square for retail pos
- square kds app
- square kds pricing
- square point of sale
- square point of sale app
- square point of sale app download
- square point of sale app for android
- square point of sale card reader
- square point of sale cost
- square point of sale device
- square point of sale equipment
- square point of sale for android
- square point of sale for restaurants
- square point of sale ipad
- square point of sale machine
- square point of sale payment
1–40 of 148
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.