Brandwave

GoCardless vs Square:Which is searched more?

In September 2026, GoCardless had more branded searches than Square among payment processors worldwide. GoCardless was estimated to have 140K branded searches compared to Square’s 102K, and held a 0.47% Share of Search versus Square’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, GoCardless or Square?
GoCardless0.47%140K searches
vs
Square0.35%102K searches

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Which is more popular in search, GoCardless or Square?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GoCardless and Square among payment processors worldwide, by month

Share of Search by month for GoCardless, Square. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineBraintreeShopify POSMollie
Oct 202575.4%11.7%8.9%1.8%0.53%0.42%0.43%0.29%0.41%0.02%0.08%0.04%
Nov 202577%10%9.1%1.8%0.44%0.42%0.44%0.28%0.42%0.02%0.08%0.04%
Dec 202578.1%10.1%7.7%1.8%0.54%0.64%0.44%0.25%0.34%0.02%0.07%0.04%
Jan 202675.1%11.7%8.9%2%0.52%0.61%0.52%0.31%0.33%0.02%0.08%0.04%
Feb 202672.9%11.5%10.6%2%0.75%0.73%0.61%0.4%0.39%0.03%0.1%0.05%
Mar 202669.4%13.2%12.3%2%0.6%0.69%0.58%0.48%0.56%0.03%0.09%0.04%
Apr 202672.8%11.5%10.6%2.2%0.62%0.72%0.5%0.53%0.39%0.03%0.1%0.04%
May 202671.1%13.4%10.4%2.1%0.61%0.71%0.49%0.63%0.38%0.02%0.09%0.04%
Jun 202670.9%13.4%10.5%2.1%0.73%0.71%0.49%0.66%0.38%0.02%0.09%0.04%
Jul 202671.2%13.6%10.4%2.1%0.5%0.71%0.49%0.55%0.31%0.02%0.09%0.04%
Aug 202671%13.6%10.3%2.3%0.61%0.71%0.48%0.46%0.31%0.13%0.06%0.04%
Sep 202669.4%16%10%2.1%0.59%0.57%0.47%0.35%0.31%0.11%0.06%0.03%

How has the GoCardless and Square comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Square took it in April 2026, GoCardless took it in August 2026.
  • Across the 12 months ending September 2026, GoCardless’ estimated Share of Search among payment processors worldwide moved from 0.43% to 0.47%, and its estimated monthly branded searches moved from 141K to 140K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among payment processors worldwide moved from 0.29% to 0.35%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for payment processors worldwide in September 2026?

Neither GoCardless nor Square moved beyond provider rounding among payment processors in September 2026.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using GoCardless’ and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoCardless

13 branded search terms

  • direct debit gocardless
  • gocardless
  • gocardless app
  • gocardless charge
  • gocardless charges
  • gocardless dd
  • gocardless direct debit
  • gocardless fees
  • gocardless open banking
  • gocardless payment
  • gocardless payments
  • gocardless prime
  • gocardless transaction

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

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How the Brand Demand Index is measured

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