Brandwave

Checkout.com vs Square:Which is more popular?

In September 2026, Checkout.com had more branded searches than Square among payment processors worldwide. Checkout.com had about 9,000 branded searches, while Square had 7,900. Checkout.com made up 0.03% of all payment processor searches we track, and Square accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about payment processors, Square appeared in all five answers and Checkout.com in none.

Among payment processors worldwide in September 2026

Who do people search for more?

Checkout.com, about 14% more searches than Square

Checkout.com 9K searchesSquare 7.9K searches

Who does AI mention more?

Square, mentioned in every answer we collected

Square in 5 of 5Checkout.com in 0 of 5

Who does AI recommend more?

Square, the only one of the two named

Square first in 5Checkout.com never named

Follow Checkout.com vs Square and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Checkout.com did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. +4 more
  11. Checkout.com–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Checkout.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Checkout.com or Square more popular in search?

This chart shows how often people search Google for Checkout.com and Square by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Checkout.com and Square among payment processors worldwide, by month

Share of searches by month for Checkout.com, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Checkout.com and Square comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Checkout.com took it in September 2026.
  • Across the 12 months ending September 2026, Checkout.com’s share of searches among payment processors worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 6.7K to 9K.
  • Across the 12 months ending September 2026, Square’s share of searches among payment processors worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 9.7K to 7.9K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. In September 2026, Checkout.com rose from 15th to 13th among payment processors worldwide.

  2. In September 2026, Square fell from 13th to 15th among payment processors worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Checkout.com’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Checkout.com

2 branded search terms

  • checkout com fees
  • Checkout.com

Square

2 branded search terms

  • square payment gateway
  • square payment processor

How the Brand Demand Index is measured

Other head-to-heads among payment processors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free