Brandwave

Olo vs Square:Which is more popular?

In September 2026, Olo had more branded searches than Square among restaurant ordering platforms worldwide. Olo had about 320 branded searches, while Square had 140. Olo made up <0.01% of all restaurant ordering platform searches we track, and Square accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about restaurant ordering platforms, Square appeared in four of the five answers and Olo in three. Square was mentioned before Olo in four out of five answers.

Among restaurant ordering platforms worldwide in September 2026

Who do people search for more?

Olo, about 2 searches for every 1 for Square

Olo 320 searchesSquare 140 searches

Who does AI mention more?

Square, mentioned in 4 of 5 answers, Olo in 3

Square in 4 of 5Olo in 3 of 5

Who does AI recommend more?

Square, named ahead of Olo in 4 of 5 answers

Square first in 4Olo first in 1

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Top restaurant ordering platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Olo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Square was listed before Olo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. DoorDash2nd
  3. Toast3rd
  4. ChowNow4th
  5. GloriaFood5th
  6. Olo6th
  7. UpMenu7th
  8. MenuDrive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DoorDash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ChowNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloriaFood2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpMenu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MenuDrive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant ordering platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Olo or Square more popular in search?

This chart shows how often people search Google for Olo and Square by name. Each line represents a brand's share of searches for all eight restaurant ordering platforms we track, month by month, from English-language searches worldwide.

Olo and Square among restaurant ordering platforms worldwide, by month

Share of searches by month for Olo, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashToastChowNowGloriaFoodUpMenuMenuDriveOloSquare
Oct 202598.9%0.66%0.29%0.13%0.05%<0.01%<0.01%<0.01%
Nov 202599%0.55%0.24%0.13%0.05%<0.01%<0.01%<0.01%
Dec 202599.2%0.45%0.2%0.11%0.03%<0.01%<0.01%<0.01%
Jan 202699%0.54%0.24%0.13%0.04%<0.01%<0.01%<0.01%
Feb 202698.9%0.64%0.24%0.2%0.04%<0.01%<0.01%<0.01%
Mar 202699%0.55%0.24%0.16%0.03%<0.01%<0.01%<0.01%
Apr 202698.9%0.66%0.24%0.16%0.04%<0.01%<0.01%<0.01%
May 202698.9%0.66%0.24%0.16%0.03%<0.01%<0.01%<0.01%
Jun 202698.9%0.65%0.24%0.13%0.03%<0.01%<0.01%<0.01%
Jul 202699.1%0.57%0.2%0.11%0.03%<0.01%<0.01%<0.01%
Aug 202699.1%0.55%0.2%0.09%0.03%<0.01%<0.01%<0.01%
Sep 202699.1%0.55%0.2%0.09%0.03%<0.01%<0.01%<0.01%

How has the Olo and Square comparison changed over the last 12 months?

3 findings
  • Olo was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Olo’s share of searches among restaurant ordering platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 320.
  • Across the 12 months ending September 2026, Square’s share of searches among restaurant ordering platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for restaurant ordering platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Olo worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

  2. Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olo’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olo

1 branded search term

  • olo ordering

Square

1 branded search term

  • handheld square terminal

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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