Brandwave

How popular isMagento in search?

In August 2026, there were an estimated 67.8K branded searches for Magento worldwide which is down 22.5% over the last 11 months. Magento holds 0.69% estimated Share of Search among ecommerce platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify52.4%
  2. Wix31.8%
  3. Squarespace13.2%
  4. WooCommerce1.7%
  5. Magento0.69%
  6. BigCommerce0.23%
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Which ecommerce platforms compete with Magento?

Magento against ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace, Magento. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

  1. 1.Shopify

    52.4%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.6 points.

  2. 2.Wix

    31.8%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.4 points.

  3. 3.Squarespace

    13.2%

    Held 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, +21.6% vs prior month. Share +0.4 points.

  5. 5.Magento

    0.69%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.1 points.

  6. 6.BigCommerce

    0.23%

    Held 6th. 22.5K estimated branded searches, +0.22% vs prior month. Share 0 points.

Compare search popularity between Magento and its closest rivals

How has branded search demand for Magento changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Magento worldwide fell from 87.5K to 67.8K.
  • Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce platforms worldwide held steady, from 0.8% to 0.69%.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%.

  2. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  3. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  4. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026.

  5. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

  6. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

Where does Magento compete?

Magento is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ecommerce platforms5th of 60.69%Shown above
Ecommerce store platforms3rd of 101.2%Show ranking
File conversion tools5th of 63.1%Show ranking

How is Magento measured?

Brandwave collects information about searches that people make online using Magento’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • magento
  • magento 2
  • magento ecommerce

How the Brand Demand Index is measured

Who owns Magento?

Magento is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Magento? To request corrections or removal please contact us via our support page and we will be happy to assist.

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