Magento vs Shopify Plus:Which is more popular?
In September 2026, Magento had more branded searches than Shopify Plus among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while Shopify Plus had 5,400. Magento made up 41.5% of all B2B commerce platform searches we track, and Shopify Plus accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about B2B commerce platforms, both Magento and Shopify Plus appeared in all five answers. Shopify Plus was mentioned before Magento in four out of five answers.
Who do people search for more?
Magento, about 12 searches for every 1 for Shopify Plus
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Shopify Plus, named ahead of Magento in 4 of 5 answers
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Top B2B commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Magento and Shopify Plus showed up in all five answers. Shopify Plus was listed before Magento in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Magento5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Shopify Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OroCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
commercetools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NuORDER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Faire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Handshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B commerce platforms
5 answers
Asked ChatGPT
“Which B2B commerce platform should I use?”
Asked ChatGPT
“What are the best B2B commerce platforms?”
Asked ChatGPT
“What's the best B2B commerce platform for wholesale selling?”
Searched Google, AI Overview
“b2b commerce platform”
Searched Google, AI Overview
“digital commerce platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Magento or Shopify Plus more popular in search?
This chart shows how often people search Google for Magento and Shopify Plus by name. Each line represents a brand's share of searches for all eight B2B commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Magento, Shopify Plus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Magento | BigCommerce | NuORDER | Faire | commercetools | Shopify Plus | OroCommerce | Handshake |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 28.2% | 15.4% | 4.6% | 5.6% | 6.9% | 0.89% | 0.1% |
| Nov 2025 | 36.8% | 27.2% | 14.9% | 8.1% | 5.4% | 6.6% | 0.88% | 0.08% |
| Dec 2025 | 38.7% | 28.5% | 15.6% | 4.7% | 4.7% | 7% | 0.75% | 0.12% |
| Jan 2026 | 36.5% | 26.4% | 17.6% | 5.3% | 5.3% | 7.9% | 0.85% | 0.17% |
| Feb 2026 | 41% | 20.2% | 20.2% | 5% | 5% | 7.4% | 0.98% | 0.2% |
| Mar 2026 | 44.4% | 17.9% | 17.9% | 5.4% | 5.4% | 8% | 0.87% | 0.17% |
| Apr 2026 | 41.8% | 21% | 17.2% | 6.3% | 5.1% | 7.7% | 0.82% | 0.2% |
| May 2026 | 43.9% | 18% | 18% | 6.6% | 4.4% | 8.1% | 0.87% | 0.14% |
| Jun 2026 | 34.4% | 25.8% | 21.1% | 6.3% | 5.2% | 6.3% | 0.83% | 0.07% |
| Jul 2026 | 37.9% | 23.3% | 19% | 8.5% | 4.6% | 5.7% | 0.91% | 0.08% |
| Aug 2026 | 43.2% | 22% | 18% | 8.1% | 4.4% | 3.6% | 0.67% | 0.06% |
| Sep 2026 | 41.5% | 21.2% | 21.2% | 7.7% | 4.2% | 3.5% | 0.64% | 0.04% |
How has the Magento and Shopify Plus comparison changed over the last 12 months?
3 findings
- Magento was ahead of Shopify Plus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide moved from 38.3% to 41.5%, and its estimated monthly branded searches moved from 82.1K to 64.9K.
- Across the 12 months ending September 2026, Shopify Plus’ share of searches among B2B commerce platforms worldwide moved from 6.9% to 3.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
How did search popularity change for B2B commerce platforms worldwide in September 2026?
2 changes
In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%.
Shopify Plus’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 6.3% to 3.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Magento’s and Shopify Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magento
2 branded search terms
- magento
- magento 2
Shopify Plus
1 branded search term
- shopify plus
Other head-to-heads among B2B commerce platforms
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