Brandwave

How popular isMagento in search?

In August 2026, there were an estimated 67.8K branded searches for Magento worldwide which is down 22.5% over the last 11 months. Magento holds 1.2% estimated Share of Search among ecommerce store platforms worldwide and is ranked 3rd of 10 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify93%
  2. WooCommerce3.1%
  3. Magento1.2%
  4. Ecwid0.74%
  5. PrestaShop0.6%
  6. BigCommerce0.41%
  7. Shopware0.33%
  8. OpenCart0.31%
  9. Sellfy0.23%
  10. Shift4Shop0.03%
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Which ecommerce store platforms compete with Magento?

Magento against ecommerce store platforms worldwide, by month

Share of Search by month for Shopify, WooCommerce, Magento. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWooCommerceMagentoEcwidPrestaShopBigCommerceShopwareOpenCartSellfyShift4Shop
Oct 202589.5%4.4%1.5%1.1%1.3%0.72%0.39%0.54%0.49%0.06%
Nov 202590.8%3.7%1.3%1.1%1.1%0.59%0.4%0.55%0.5%0.06%
Dec 202591%3.7%1.3%1.1%1.1%0.6%0.33%0.45%0.41%0.05%
Jan 202690.8%3.7%1.3%1.1%1.1%0.6%0.4%0.45%0.5%0.06%
Feb 202692.4%2.5%1.3%0.9%1.1%0.41%0.41%0.46%0.42%0.04%
Mar 202691.7%3.1%1.6%0.89%1.1%0.4%0.4%0.45%0.41%0.04%
Apr 202692.8%2.5%1.3%0.9%0.9%0.41%0.33%0.45%0.34%0.04%
May 202693.2%2.5%1.3%0.74%0.9%0.34%0.33%0.37%0.28%0.04%
Jun 202692.4%3.7%1%0.73%0.73%0.49%0.33%0.37%0.23%0.04%
Jul 202693.6%2.5%1%0.75%0.74%0.41%0.33%0.32%0.23%0.03%
Aug 202693%3.1%1.2%0.74%0.6%0.41%0.33%0.31%0.23%0.03%
Sep 2026——————————

  1. 1.Shopify

    93%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · -0.6 points

  2. 2.WooCommerce

    3.1%

    held 2nd · 169K estimated branded searches · +21.6% vs prior month · +0.5 points

  3. 3.Magento

    1.2%

    held 3rd · 67.8K estimated branded searches · +19.4% vs prior month · +0.2 points

  4. 4.Ecwid

    0.74%

    held 4th · 40.8K estimated branded searches · -0.15% vs prior month · 0 points

  5. 5.PrestaShop

    0.6%

    held 5th · 33.1K estimated branded searches · -18.3% vs prior month · -0.1 points

  6. 6.BigCommerce

    0.41%

    held 6th · 22.5K estimated branded searches · +0.22% vs prior month · 0 points

  7. 7.Shopware

    0.33%

    held 7th · 18.2K estimated branded searches · 0% vs prior month · 0 points

  8. 8.OpenCart

    0.31%

    held 8th · 16.8K estimated branded searches · -2.9% vs prior month · 0 points

  9. 9.Sellfy

    0.23%

    held 9th · 12.8K estimated branded searches · +1% vs prior month · 0 points

  10. 10.Shift4Shop

    0.03%

    held 10th · 1.8K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Magento and its closest rivals

How has branded search demand for Magento changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Magento worldwide fell from 87.5K to 67.8K.
  • Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce store platforms worldwide held steady, from 1.5% to 1.2%.

How did search popularity change for ecommerce store platforms worldwide in August 2026?

  1. In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.

  2. In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%.

  3. Estimated monthly branded searches for PrestaShop worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.

  5. Estimated monthly branded searches for OpenCart worldwide fell 45.6% over 11 measured months, from 30.8K to 16.8K in August 2026.

  6. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

How is Magento measured?

Brandwave collects information about searches that people make online using Magento’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • magento
  • magento 2
  • magento ecommerce

How the Brand Demand Index is measured

Who owns Magento?

Magento is owned by Adobe. Brandwave also tracks Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop and Adobe Workfront, owned by the same company, worldwide.

Do you work for Magento? To request corrections or removal please contact us via our support page and we will be happy to assist.

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