How popular isAdobe Illustrator in search?
In August 2026, there were an estimated 848K branded searches for Adobe Illustrator worldwide which is down 6% over the last 11 months. Adobe Illustrator holds 0.47% estimated Share of Search among graphic design software worldwide and is ranked 7th of 31 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Canva88.8%Adobe Express2.7%
Photopea2%
Picsart1.4%
Pixlr0.55%
GIMP0.47%CorelDRAW0.43%
Inkscape0.35%- +21 more
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Which graphic design software compete with Adobe Illustrator?
Share of Search by month for Canva, Adobe Express, Adobe Illustrator. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 1.9% | 1.6% | 1.6% | 0.85% | 0.66% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.25% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.06% | 0.07% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 88.6% | 2.3% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.59% | 0.42% | 0.35% | 0.33% | 0.2% | 0.67% | 0.17% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 88.6% | 1.8% | 2% | 2% | 1.3% | 0.84% | 0.42% | 0.6% | 0.44% | 0.35% | 0.44% | 0.2% | 0.28% | 0.17% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.5% | 1.4% | 1.7% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.43% | 0.35% | 0.28% | 0.21% | 0.22% | 0.17% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.05% | 0.09% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.7% | 2.6% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.49% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.14% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 3.4% | 1.6% | 1.6% | 1.2% | 0.62% | 0.37% | 0.49% | 0.37% | 0.34% | 0.3% | 0.2% | 0.17% | 0.14% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 1.8% | 1.6% | 1.6% | 1.7% | 0.55% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.16% | 0.14% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 89.6% | 2.4% | 1.6% | 1.6% | 1.7% | 0.56% | 0.37% | 0.39% | 0.36% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.5% | 3.5% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 84.3% | 5.3% | 2.3% | 1.9% | 2% | 0.73% | 0.58% | 0.54% | 0.51% | 0.39% | 0.47% | 0.2% | 0.19% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.8% | 2.7% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.17% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.8% | 160M | +19.8% | +4.5 points | |
| 2, held 2nd | 2.7% | 4.9M | -41.7% | -2.6 points | |
| 3, held 3rd | 2% | 3.6M | +0.08% | -0.3 points | |
| 4, moved from 5th to 4th | 1.6% | 2.9M | -6.4% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 2.5M | -19.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 993K | -14.4% | -0.2 points | |
| 7, held 7th | 0.47% | 848K | -7.4% | -0.1 points | |
| 8, held 8th | 0.47% | 847K | -1.6% | -0.1 points | |
| 9, held 9th | 0.43% | 778K | -3.4% | -0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 628K | +0.83% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.31% | 561K | -24.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.17% | 314K | -2.9% | 0 points | |
| 13, held 13th | 0.16% | 289K | -1.5% | 0 points | |
| 14, held 14th | 0.13% | 241K | -0.96% | 0 points | |
| 15, held 15th | 0.12% | 224K | -6.8% | 0 points | |
| 16, held 16th | 0.06% | 111K | -<0.01% | 0 points | |
| 17, held 17th | 0.06% | 101K | +0.48% | 0 points | |
| 18, moved from 19th to 18th | 0.04% | 74K | +18.6% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.04% | 64.3K | -11.2% | 0 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.03% | 60.4K | +14% | 0 points | |
| 21, held 21st | 0.02% | 41.8K | +0.77% | 0 points | |
| 22, held 22nd | 0.01% | 20.5K | +11.5% | 0 points | |
| 23, moved from 24th to 23rd | <0.01% | 13.6K | +1.3% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | <0.01% | 11.1K | -17.4% | 0 pointsmoved from 23rd to 24th | |
| 25, held 25th | <0.01% | 8.7K | -3.8% | 0 points | |
| 26, held 26th | <0.01% | 2.6K | +0.78% | 0 points | |
| 27, moved from 28th to 27th | <0.01% | 2.1K | +3.4% | 0 pointsmoved from 28th to 27th | |
| 28, moved from 30th to 28th | <0.01% | 1.6K | +2.6% | 0 pointsmoved from 30th to 28th | |
| 29, moved from 27th to 29th | <0.01% | 1.6K | -24.2% | 0 pointsmoved from 27th to 29th | |
| 30, moved from 29th to 30th | <0.01% | 1.5K | -0.65% | 0 pointsmoved from 29th to 30th | |
| 31, held 31st | <0.01% | 520 | +18.2% | 0 points |
1.
Canva88.8%
held 1st · 160M estimated branded searches · +19.8% vs prior month · +4.5 points
2.7%
held 2nd · 4.9M estimated branded searches · -41.7% vs prior month · -2.6 points
3.
Photopea2%
held 3rd · 3.6M estimated branded searches · +0.08% vs prior month · -0.3 points
1.6%
moved from 5th to 4th · 2.9M estimated branded searches · -6.4% vs prior month · -0.3 points
5.
Picsart1.4%
moved from 4th to 5th · 2.5M estimated branded searches · -19.7% vs prior month · -0.6 points
6.
Pixlr0.55%
held 6th · 993K estimated branded searches · -14.4% vs prior month · -0.2 points
0.47%
held 7th · 848K estimated branded searches · -7.4% vs prior month · -0.1 points
8.
GIMP0.47%
held 8th · 847K estimated branded searches · -1.6% vs prior month · -0.1 points
0.43%
held 9th · 778K estimated branded searches · -3.4% vs prior month · -0.1 points
10.
Inkscape0.35%
moved from 11th to 10th · 628K estimated branded searches · +0.83% vs prior month · 0 points
11.
Fotor0.31%
moved from 10th to 11th · 561K estimated branded searches · -24.2% vs prior month · -0.2 points
0.17%
held 12th · 314K estimated branded searches · -2.9% vs prior month · 0 points
13.
Affinity0.16%
held 13th · 289K estimated branded searches · -1.5% vs prior month · 0 points
14.
Kittl0.13%
held 14th · 241K estimated branded searches · -0.96% vs prior month · 0 points
0.12%
held 15th · 224K estimated branded searches · -6.8% vs prior month · 0 points
16.
Paint.NET
0.06%
held 16th · 111K estimated branded searches · -<0.01% vs prior month · 0 points
17.PhotoScape
0.06%
held 17th · 101K estimated branded searches · +0.48% vs prior month · 0 points
18.
Scribus0.04%
moved from 19th to 18th · 74K estimated branded searches · +18.6% vs prior month · 0 points
19.
VistaCreate0.04%
moved from 18th to 19th · 64.3K estimated branded searches · -11.2% vs prior month · 0 points
20.
Visme0.03%
held 20th · 60.4K estimated branded searches · +14% vs prior month · 0 points
21.
Pixelmator0.02%
held 21st · 41.8K estimated branded searches · +0.77% vs prior month · 0 points
0.01%
held 22nd · 20.5K estimated branded searches · +11.5% vs prior month · 0 points
23.
QuarkXPress<0.01%
moved from 24th to 23rd · 13.6K estimated branded searches · +1.3% vs prior month · 0 points
<0.01%
moved from 23rd to 24th · 11.1K estimated branded searches · -17.4% vs prior month · 0 points
25.
Boxy SVG<0.01%
held 25th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points
26.
Amadine
<0.01%
held 26th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points
<0.01%
moved from 28th to 27th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points
28.
Xara<0.01%
moved from 30th to 28th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
29.
Vectr<0.01%
moved from 27th to 29th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points
30.
VivaDesigner<0.01%
moved from 29th to 30th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points
31.
Acorn
<0.01%
held 31st · 520 estimated branded searches · +18.2% vs prior month · 0 points
Compare search popularity between Adobe Illustrator and its closest rivals
- Adobe Illustrator vs Picsart: compare search popularity
- Adobe Illustrator vs Pixlr: compare search popularity
- Adobe Illustrator vs GIMP: compare search popularity
- Compare Adobe Illustrator with any brand
How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 903K to 848K.
- Across the 11 months ending August 2026, Adobe Illustrator rose from 9th to 7th among graphic design software worldwide.
How did search popularity change for graphic design software worldwide in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.
In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.
In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.
In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.
In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.
Which vector graphics software compete with Adobe Illustrator?
Share of Search by month for Adobe Illustrator, CorelDRAW, Inkscape, Affinity, Kittl. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | CorelDRAW | Inkscape | Affinity | Kittl | Linearity Curve | Boxy SVG | Amadine | Xara | Vectr |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 25.4% | 20% | 17.4% | 11.6% | 0.52% | 0.35% | 0.11% | 0.09% | 0.04% |
| Nov 2025 | 20% | 20.8% | 17.2% | 33% | 8.2% | 0.35% | 0.3% | 0.07% | 0.06% | 0.04% |
| Dec 2025 | 25.1% | 26.3% | 20.8% | 16.9% | 9.9% | 0.48% | 0.3% | 0.1% | 0.08% | 0.05% |
| Jan 2026 | 23.5% | 27.7% | 22.7% | 14.3% | 10.7% | 0.53% | 0.27% | 0.09% | 0.07% | 0.05% |
| Feb 2026 | 26.1% | 25.9% | 24.8% | 12.2% | 9.7% | 0.52% | 0.43% | 0.1% | 0.08% | 0.07% |
| Mar 2026 | 26.4% | 26.2% | 24.5% | 12% | 9.7% | 0.51% | 0.47% | 0.1% | 0.08% | 0.08% |
| Apr 2026 | 28.3% | 25.9% | 24.1% | 10.9% | 9.6% | 0.47% | 0.43% | 0.1% | 0.07% | 0.06% |
| May 2026 | 27.9% | 26.6% | 25.5% | 10.1% | 8.7% | 0.49% | 0.44% | 0.11% | 0.06% | 0.07% |
| Jun 2026 | 29% | 28% | 22% | 11.3% | 8.6% | 0.51% | 0.4% | 0.09% | 0.06% | 0.08% |
| Jul 2026 | 31.5% | 27.7% | 21.4% | 10.1% | 8.3% | 0.46% | 0.31% | 0.09% | 0.05% | 0.07% |
| Aug 2026 | 30.2% | 27.7% | 22.3% | 10.3% | 8.6% | 0.4% | 0.31% | 0.09% | 0.06% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 848K | -7.4% | -1.3 points | |
| 2, held 2nd | 27.7% | 778K | -3.4% | 0 points | |
| 3, held 3rd | 22.3% | 628K | +0.83% | +0.9 points | |
| 4, held 4th | 10.3% | 289K | -1.5% | +0.2 points | |
| 5, held 5th | 8.6% | 241K | -0.96% | +0.2 points | |
| 6, held 6th | 0.4% | 11.1K | -17.4% | -0.1 points | |
| 7, held 7th | 0.31% | 8.7K | -3.8% | 0 points | |
| 8, held 8th | 0.09% | 2.6K | +0.78% | 0 points | |
| 9, moved from 10th to 9th | 0.06% | 1.6K | +2.6% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.06% | 1.6K | -24.2% | 0 pointsmoved from 9th to 10th |
30.2%
held 1st · 848K estimated branded searches · -7.4% vs prior month · -1.3 points
27.7%
held 2nd · 778K estimated branded searches · -3.4% vs prior month · 0 points
3.
Inkscape22.3%
held 3rd · 628K estimated branded searches · +0.83% vs prior month · +0.9 points
4.
Affinity10.3%
held 4th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points
5.
Kittl8.6%
held 5th · 241K estimated branded searches · -0.96% vs prior month · +0.2 points
0.4%
held 6th · 11.1K estimated branded searches · -17.4% vs prior month · -0.1 points
7.
Boxy SVG0.31%
held 7th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points
8.
0.09%
held 8th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points
9.
Xara0.06%
moved from 10th to 9th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
10.
Vectr0.06%
moved from 9th to 10th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points
Compare search popularity between Adobe Illustrator and its closest rivals
- Adobe Illustrator vs Inkscape: compare search popularity
- Adobe Illustrator vs Affinity: compare search popularity
- Adobe Illustrator vs Kittl: compare search popularity
Adobe Illustrator vs Linearity Curve: compare search popularity- Compare Adobe Illustrator with any brand
How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide increased from 24.5% to 30.2%.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among vector graphics software worldwide peaked at 31.5% in July 2026 and was lowest at 20% in November 2025.
- Across the 11 months ending August 2026, Adobe Illustrator rose from 2nd to 1st among vector graphics software worldwide.
How did search popularity change for vector graphics software worldwide in August 2026?
6 changes
In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%.
In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%.
In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide.
In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026.
How is Adobe Illustrator measured?
Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- adobe illustrator
- adobe illustrator cost
- adobe illustrator download
- adobe illustrator for graphic design
- adobe illustrator for ipad
- adobe illustrator free
- adobe illustrator free download
- adobe illustrator free trial
- adobe illustrator graphic design
- adobe illustrator graphic design software
- adobe illustrator online
- adobe illustrator photo editing
- adobe illustrator subscription
- adobe illustrator vector design
- adobe illustrator vector graphics
- download adobe illustrator
- how much is adobe illustrator
- illustrator ai
- illustrator software
Who owns Adobe Illustrator?
Magento,
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Is Adobe Illustrator your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.