How popular isAdobe Illustrator in search?
In August 2026, there were an estimated 856K branded searches for Adobe Illustrator worldwide which is down 6.4% over the last 11 months. Adobe Illustrator holds 0.47% estimated Share of Search among graphic design software worldwide and is ranked 7th of 31 competitors for search popularity. These are worldwide searches for English-language branded terms.
Canva88.1%Adobe Express3.5%
Photopea2%
Picsart1.4%
Pixlr0.55%
GIMP0.47%CorelDRAW0.43%
Inkscape0.35%- +21 more
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Which graphic design software compete with Adobe Illustrator?
Share of Search by month for Canva, Adobe Express, Adobe Illustrator. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 2.6% | 1.6% | 1.6% | 0.84% | 0.65% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.24% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.05% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 87.8% | 3.1% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.58% | 0.42% | 0.34% | 0.33% | 0.2% | 0.66% | 0.16% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 87.9% | 2.6% | 2% | 2% | 1.3% | 0.83% | 0.42% | 0.59% | 0.43% | 0.34% | 0.44% | 0.21% | 0.28% | 0.16% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 89.7% | 2.3% | 1.6% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.42% | 0.35% | 0.27% | 0.21% | 0.22% | 0.16% | 0.12% | 0.09% | 0.06% | 0.04% | 0.04% | 0.05% | 0.09% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 88.9% | 3.5% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.48% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.13% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 87.9% | 4.2% | 1.6% | 1.6% | 1.2% | 0.61% | 0.37% | 0.48% | 0.36% | 0.34% | 0.3% | 0.2% | 0.17% | 0.13% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.2% | 2.7% | 1.6% | 1.6% | 1.7% | 0.54% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.15% | 0.13% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 88.9% | 3.2% | 1.6% | 1.5% | 1.7% | 0.55% | 0.37% | 0.39% | 0.35% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 86.8% | 4.2% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 83.7% | 6% | 2.2% | 1.9% | 1.9% | 0.73% | 0.58% | 0.54% | 0.5% | 0.39% | 0.46% | 0.21% | 0.18% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.1% | 3.5% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.18% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.1% | 160M | +19.8% | +4.4 points | |
| 2, held 2nd | 3.5% | 6.4M | -33.5% | -2.5 points | |
| 3, held 3rd | 2% | 3.6M | +0.08% | -0.3 points | |
| 4, moved from 5th to 4th | 1.6% | 2.9M | -6.4% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 2.5M | -19.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 993K | -14.4% | -0.2 points | |
| 7, held 7th | 0.47% | 856K | -7.3% | -0.1 points | |
| 8, held 8th | 0.47% | 847K | -1.6% | -0.1 points | |
| 9, held 9th | 0.43% | 778K | -3.4% | -0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 628K | +0.83% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.31% | 561K | -24.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.18% | 320K | -2.8% | 0 points | |
| 13, held 13th | 0.16% | 289K | -1.5% | 0 points | |
| 14, held 14th | 0.13% | 241K | -0.96% | 0 points | |
| 15, held 15th | 0.12% | 224K | -6.8% | 0 points | |
| 16, held 16th | 0.06% | 111K | -<0.01% | 0 points | |
| 17, held 17th | 0.06% | 101K | +0.48% | 0 points | |
| 18, moved from 19th to 18th | 0.04% | 74K | +18.6% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.04% | 64.3K | -11.2% | 0 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.03% | 60.4K | +14% | 0 points | |
| 21, held 21st | 0.02% | 41.8K | +0.77% | 0 points | |
| 22, held 22nd | 0.02% | 28.6K | +14.4% | 0 points | |
| 23, moved from 24th to 23rd | <0.01% | 13.6K | +1.3% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | <0.01% | 11.1K | -17.4% | 0 pointsmoved from 23rd to 24th | |
| 25, held 25th | <0.01% | 8.7K | -3.8% | 0 points | |
| 26, held 26th | <0.01% | 2.6K | +0.78% | 0 points | |
| 27, moved from 28th to 27th | <0.01% | 2.1K | +3.4% | 0 pointsmoved from 28th to 27th | |
| 28, moved from 30th to 28th | <0.01% | 1.6K | +2.6% | 0 pointsmoved from 30th to 28th | |
| 29, moved from 27th to 29th | <0.01% | 1.6K | -24.2% | 0 pointsmoved from 27th to 29th | |
| 30, moved from 29th to 30th | <0.01% | 1.5K | -0.65% | 0 pointsmoved from 29th to 30th | |
| 31, held 31st | <0.01% | 520 | +18.2% | 0 points |
1.
Canva88.1%
Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.4 points.
3.5%
Held 2nd. 6.4M estimated branded searches, -33.5% vs prior month. Share -2.5 points.
3.
Photopea2%
Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.
1.6%
Moved from 5th to 4th. 2.9M estimated branded searches, -6.4% vs prior month. Share -0.3 points.
5.
Picsart1.4%
Moved from 4th to 5th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.
6.
Pixlr0.55%
Held 6th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.
0.47%
Held 7th. 856K estimated branded searches, -7.3% vs prior month. Share -0.1 points.
8.
GIMP0.47%
Held 8th. 847K estimated branded searches, -1.6% vs prior month. Share -0.1 points.
0.43%
Held 9th. 778K estimated branded searches, -3.4% vs prior month. Share -0.1 points.
10.
Inkscape0.35%
Moved from 11th to 10th. 628K estimated branded searches, +0.83% vs prior month. Share 0 points.
11.
Fotor0.31%
Moved from 10th to 11th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.
0.18%
Held 12th. 320K estimated branded searches, -2.8% vs prior month. Share 0 points.
13.
Affinity0.16%
Held 13th. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.
14.
Kittl0.13%
Held 14th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.
0.12%
Held 15th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.
16.
Paint.NET
0.06%
Held 16th. 111K estimated branded searches, -<0.01% vs prior month. Share 0 points.
17.PhotoScape
0.06%
Held 17th. 101K estimated branded searches, +0.48% vs prior month. Share 0 points.
18.
Scribus0.04%
Moved from 19th to 18th. 74K estimated branded searches, +18.6% vs prior month. Share 0 points.
19.
VistaCreate0.04%
Moved from 18th to 19th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.
20.
Visme0.03%
Held 20th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.
21.
Pixelmator0.02%
Held 21st. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.
0.02%
Held 22nd. 28.6K estimated branded searches, +14.4% vs prior month. Share 0 points.
23.
QuarkXPress<0.01%
Moved from 24th to 23rd. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.
<0.01%
Moved from 23rd to 24th. 11.1K estimated branded searches, -17.4% vs prior month. Share 0 points.
25.
Boxy SVG<0.01%
Held 25th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.
26.
Amadine
<0.01%
Held 26th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.
<0.01%
Moved from 28th to 27th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.
28.
Xara<0.01%
Moved from 30th to 28th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.
29.
Vectr<0.01%
Moved from 27th to 29th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.
30.
VivaDesigner<0.01%
Moved from 29th to 30th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.
31.
Acorn
<0.01%
Held 31st. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.
Compare search popularity between Adobe Illustrator and its closest rivals
- Adobe Illustrator vs Picsart: compare search popularity
- Adobe Illustrator vs Pixlr: compare search popularity
- Adobe Illustrator vs GIMP: compare search popularity
- Compare Adobe Illustrator with any brand
Every comparison with Adobe Illustrator
14 comparisons
- Adobe Express vs Adobe Illustrator
- Adobe Illustrator vs Adobe Photoshop
- Adobe Illustrator vs Canva
- Adobe Illustrator vs Photopea
- Adobe Illustrator vs Picsart
- Adobe Illustrator vs Pixlr
- Adobe Illustrator vs GIMP
- Adobe Illustrator vs CorelDRAW
- Adobe Illustrator vs Inkscape
- Adobe Illustrator vs Fotor
- Adobe Illustrator vs Krita
- Adobe Illustrator vs Procreate
- Adobe Illustrator vs Adobe InDesign
- Adobe Illustrator vs Clip Studio Paint
How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 915K to 856K.
- Across the 11 months ending August 2026, Adobe Illustrator rose from 9th to 7th among graphic design software worldwide.
How did search popularity change for graphic design software worldwide in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 83.7% to 88.1%.
In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 6% to 3.5%.
In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 1.9% to 1.4%.
In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.
In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.
Where does Adobe Illustrator compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Graphic design software | 7th of 31 | 0.47% | Shown above |
| Vector graphics software | 1st of 10 | 30.4% | Show ranking |
| Illustration software | 1st of 5 | 35.8% | Show ranking |
How is Adobe Illustrator measured?
Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- adobe illustrator
- adobe illustrator cost
- adobe illustrator download
- adobe illustrator for graphic design
- adobe illustrator for ipad
- adobe illustrator free
- adobe illustrator free download
- adobe illustrator free trial
- adobe illustrator graphic design
- adobe illustrator graphic design software
- adobe illustrator online
- adobe illustrator photo editing
- adobe illustrator subscription
- adobe illustrator vector design
- adobe illustrator vector graphics
- adobeillustrator
- download adobe illustrator
- how much is adobe illustrator
- illustrator ai
- illustrator software
Who owns Adobe Illustrator?
Magento,
Do you work for Adobe Illustrator? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe Illustrator your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.