Adobe Illustrator vs Procreate:Which is searched more?
In August 2026, Adobe Illustrator had more branded searches than Procreate among illustration software worldwide. Adobe Illustrator was estimated to have 856K branded searches compared to Procreate’s 450K, and held a 35.8% Share of Search versus Procreate’s 18.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Illustrator or Procreate?
Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Illustrator, Procreate. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | Procreate |
|---|---|---|
| Oct 2025 | 31% | 18.6% |
| Nov 2025 | 23.4% | 14.4% |
| Dec 2025 | 27.7% | 20.2% |
| Jan 2026 | 29.5% | 20.7% |
| Feb 2026 | 34.4% | 19.5% |
| Mar 2026 | 30.9% | 20.7% |
| Apr 2026 | 35.7% | 18.3% |
| May 2026 | 36.3% | 19.9% |
| Jun 2026 | 35.3% | 19.2% |
| Jul 2026 | 39.1% | 19% |
| Aug 2026 | 35.8% | 18.8% |
| Sep 2026 | — | — |
How has the Adobe Illustrator and Procreate comparison changed over the last 12 months?
3 findings
- Adobe Illustrator was ahead of Procreate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide moved from 31% to 35.8%, and its estimated monthly branded searches moved from 915K to 856K.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide moved from 18.6% to 18.8%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for illustration software worldwide in August 2026?
2 changes
In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 39.1% to 35.8%.
Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 19.9% to 18.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Illustrator’s and Procreate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Illustrator
20 branded search terms
- adobe illustrator
- adobe illustrator cost
- adobe illustrator download
- adobe illustrator for graphic design
- adobe illustrator for ipad
- adobe illustrator free
- adobe illustrator free download
- adobe illustrator free trial
- adobe illustrator graphic design
- adobe illustrator graphic design software
- adobe illustrator online
- adobe illustrator photo editing
- adobe illustrator subscription
- adobe illustrator vector design
- adobe illustrator vector graphics
- adobeillustrator
- download adobe illustrator
- how much is adobe illustrator
- illustrator ai
- illustrator software
Procreate
1 branded search term
- procreate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.