How popular isProcreate in search?
In August 2026, there were an estimated 450K branded searches for Procreate worldwide which is down 18.2% over the last 11 months. Procreate holds 18.9% estimated Share of Search among illustration software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adobe Illustrator35.6%
Krita23.1%
Procreate18.9%
Affinity12.1%
Clip Studio Paint10.3%
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Which illustration software compete with Procreate?
Share of Search by month for Adobe Illustrator, Krita, Procreate, Affinity, Clip Studio Paint. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | Krita | Procreate | Affinity | Clip Studio Paint |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 18.7% | 18.7% | 21.7% | 10.2% |
| Nov 2025 | 23.2% | 14.4% | 14.4% | 38.3% | 9.7% |
| Dec 2025 | 27.5% | 20.2% | 20.2% | 18.5% | 13.5% |
| Jan 2026 | 29.2% | 20.8% | 20.8% | 17.8% | 11.4% |
| Feb 2026 | 34.2% | 19.5% | 19.5% | 16% | 10.7% |
| Mar 2026 | 30.6% | 20.8% | 20.8% | 13.9% | 13.9% |
| Apr 2026 | 35.5% | 22.4% | 18.4% | 13.7% | 10% |
| May 2026 | 36.1% | 20% | 20% | 13% | 10.9% |
| Jun 2026 | 35% | 19.2% | 19.2% | 13.6% | 12.9% |
| Jul 2026 | 38.9% | 19.1% | 19.1% | 12.5% | 10.4% |
| Aug 2026 | 35.6% | 23.1% | 18.9% | 12.1% | 10.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 848K | -7.4% | -3.3 points | |
| 2, held 2nd | 23.1% | 550K | +22.2% | +4 points | |
| 3, held 3rd | 18.9% | 450K | 0% | -0.2 points | |
| 4, held 4th | 12.1% | 289K | -1.5% | -0.3 points | |
| 5, held 5th | 10.3% | 246K | 0% | -0.1 points |
35.6%
Held 1st. 848K estimated branded searches, -7.4% vs prior month. Share -3.3 points.
2.
Krita23.1%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.
18.9%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Affinity12.1%
Held 4th. 289K estimated branded searches, -1.5% vs prior month. Share -0.3 points.
10.3%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Procreate and its closest rivals
How has branded search demand for Procreate changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Procreate worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide peaked at 20.8% in January 2026 and was lowest at 14.4% in November 2025.
- Across the 11 months ending August 2026, Procreate rose from 4th to 3rd among illustration software worldwide.
How did search popularity change for illustration software worldwide in August 2026?
5 changes
In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.
In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.
Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How is Procreate measured?
Brandwave collects information about searches that people make online using Procreate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- procreate
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Is Procreate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.