Affinity vs Procreate:Which is more popular by branded search?
In August 2026, Procreate had more branded searches than Affinity among illustration software worldwide. Procreate was estimated to have 450K branded searches compared to Affinity’s 289K, and held an 18.9% Share of Search versus Affinity’s 12.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Affinity or Procreate?
Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Procreate, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | Krita | Procreate | Affinity | Clip Studio Paint |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 18.7% | 18.7% | 21.7% | 10.2% |
| Nov 2025 | 23.2% | 14.4% | 14.4% | 38.3% | 9.7% |
| Dec 2025 | 27.5% | 20.2% | 20.2% | 18.5% | 13.5% |
| Jan 2026 | 29.2% | 20.8% | 20.8% | 17.8% | 11.4% |
| Feb 2026 | 34.2% | 19.5% | 19.5% | 16% | 10.7% |
| Mar 2026 | 30.6% | 20.8% | 20.8% | 13.9% | 13.9% |
| Apr 2026 | 35.5% | 22.4% | 18.4% | 13.7% | 10% |
| May 2026 | 36.1% | 20% | 20% | 13% | 10.9% |
| Jun 2026 | 35% | 19.2% | 19.2% | 13.6% | 12.9% |
| Jul 2026 | 38.9% | 19.1% | 19.1% | 12.5% | 10.4% |
| Aug 2026 | 35.6% | 23.1% | 18.9% | 12.1% | 10.3% |
| Sep 2026 | — | — | — | — | — |
How has the Affinity and Procreate comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Procreate took it in December 2025.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide moved from 21.7% to 12.1%, and its estimated monthly branded searches moved from 640K to 289K.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide moved from 18.7% to 18.9%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for illustration software worldwide in August 2026?
2 changes
Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Affinity’s and Procreate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Affinity
127 branded search terms
- affinity app
- affinity app android
- affinity app cost
- affinity app download
- affinity app for android
- affinity app for ipad
- affinity app free
- affinity app ipad
- affinity app linux
- affinity app review
- affinity app reviews
- affinity app windows
- affinity by canva
- affinity canva
- affinity design
- affinity designer
- affinity designer 2
- affinity designer 2 download
- affinity designer 2 for ipad
- affinity designer ai
- affinity designer android
- affinity designer app
- affinity designer cost
- affinity designer desktop publishing
- affinity designer download
- affinity designer for android
- affinity designer for iphone
- affinity designer for linux
- affinity designer free
- affinity designer free download
- affinity designer free trial
- affinity designer graphic design
- affinity designer graphic design software
- affinity designer ipad
- affinity designer iphone
- affinity designer linux
- affinity designer mac
- affinity designer online
- affinity designer photo editing
- affinity designer price
1–40 of 127
Procreate
1 branded search term
- procreate
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