How popular isAffinity in search?
In August 2026, there were an estimated 289K branded searches for Affinity worldwide which is down 54.8% over the last 11 months. Affinity holds 41.6% estimated Share of Search among desktop publishing software worldwide and is ranked 2nd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Adobe InDesign45.1%
Affinity41.6%
Scribus10.6%
QuarkXPress2%
Swift Publisher0.3%
Xara0.23%
VivaDesigner0.22%
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Which desktop publishing software compete with Affinity?
Share of Search by month for Adobe InDesign, Affinity, Scribus. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe InDesign | Affinity | Scribus | QuarkXPress | Swift Publisher | Xara | VivaDesigner |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 53% | 7.3% | 1.9% | 0.25% | 0.27% | 0.23% |
| Nov 2025 | 21.9% | 72.3% | 4.4% | 1.1% | 0.13% | 0.13% | 0.11% |
| Dec 2025 | 37.9% | 52.1% | 7.5% | 1.7% | 0.3% | 0.25% | 0.21% |
| Jan 2026 | 42.8% | 45.5% | 9.1% | 1.9% | 0.29% | 0.22% | 0.2% |
| Feb 2026 | 43.1% | 43.2% | 10.6% | 2.3% | 0.29% | 0.28% | 0.27% |
| Mar 2026 | 47.9% | 39.6% | 9.5% | 2.2% | 0.32% | 0.25% | 0.26% |
| Apr 2026 | 46.2% | 41.6% | 9.1% | 2.2% | 0.33% | 0.25% | 0.3% |
| May 2026 | 48.6% | 38.8% | 9.7% | 2.2% | 0.29% | 0.25% | 0.23% |
| Jun 2026 | 46.9% | 42.3% | 8.3% | 1.8% | 0.27% | 0.21% | 0.22% |
| Jul 2026 | 46.3% | 42.1% | 8.9% | 1.9% | 0.29% | 0.22% | 0.22% |
| Aug 2026 | 45.1% | 41.6% | 10.6% | 2% | 0.3% | 0.23% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 314K | -2.9% | -1.2 points | |
| 2, held 2nd | 41.6% | 289K | -1.5% | -0.5 points | |
| 3, held 3rd | 10.6% | 74K | +18.6% | +1.7 points | |
| 4, held 4th | 2% | 13.6K | +1.3% | 0 points | |
| 5, held 5th | 0.3% | 2.1K | +3.4% | 0 points | |
| 6, moved from 7th to 6th | 0.23% | 1.6K | +2.6% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.22% | 1.5K | -0.65% | 0 pointsmoved from 6th to 7th |
45.1%
held 1st · 314K estimated branded searches · -2.9% vs prior month · -1.2 points
2.
Affinity41.6%
held 2nd · 289K estimated branded searches · -1.5% vs prior month · -0.5 points
3.
Scribus10.6%
held 3rd · 74K estimated branded searches · +18.6% vs prior month · +1.7 points
2%
held 4th · 13.6K estimated branded searches · +1.3% vs prior month · 0 points
0.3%
held 5th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points
6.
Xara0.23%
moved from 7th to 6th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
0.22%
moved from 6th to 7th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points
Compare search popularity between Affinity and its closest rivals
How has branded search demand for Affinity changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Affinity worldwide fell from 640K to 289K.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide decreased from 53% to 41.6%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide peaked at 72.3% in November 2025 and was lowest at 38.8% in May 2026.
- Across the 11 months ending August 2026, Affinity fell from 1st to 2nd among desktop publishing software worldwide.
How did search popularity change for desktop publishing software worldwide in August 2026?
6 changes
In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.
In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.
In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.
In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.
In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.
Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.
Which graphic design software compete with Affinity?
Share of Search by month for Canva, Adobe Express, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 1.9% | 1.6% | 1.6% | 0.85% | 0.66% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.25% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.06% | 0.07% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 88.6% | 2.3% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.59% | 0.42% | 0.35% | 0.33% | 0.2% | 0.67% | 0.17% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 88.6% | 1.8% | 2% | 2% | 1.3% | 0.84% | 0.42% | 0.6% | 0.44% | 0.35% | 0.44% | 0.2% | 0.28% | 0.17% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.5% | 1.4% | 1.7% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.43% | 0.35% | 0.28% | 0.21% | 0.22% | 0.17% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.05% | 0.09% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.7% | 2.6% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.49% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.14% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 3.4% | 1.6% | 1.6% | 1.2% | 0.62% | 0.37% | 0.49% | 0.37% | 0.34% | 0.3% | 0.2% | 0.17% | 0.14% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 1.8% | 1.6% | 1.6% | 1.7% | 0.55% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.16% | 0.14% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 89.6% | 2.4% | 1.6% | 1.6% | 1.7% | 0.56% | 0.37% | 0.39% | 0.36% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.5% | 3.5% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 84.3% | 5.3% | 2.3% | 1.9% | 2% | 0.73% | 0.58% | 0.54% | 0.51% | 0.39% | 0.47% | 0.2% | 0.19% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.8% | 2.7% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.17% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.8% | 160M | +19.8% | +4.5 points | |
| 2, held 2nd | 2.7% | 4.9M | -41.7% | -2.6 points | |
| 3, held 3rd | 2% | 3.6M | +0.08% | -0.3 points | |
| 4, moved from 5th to 4th | 1.6% | 2.9M | -6.4% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 2.5M | -19.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 993K | -14.4% | -0.2 points | |
| 7, held 7th | 0.47% | 848K | -7.4% | -0.1 points | |
| 8, held 8th | 0.47% | 847K | -1.6% | -0.1 points | |
| 9, held 9th | 0.43% | 778K | -3.4% | -0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 628K | +0.83% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.31% | 561K | -24.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.17% | 314K | -2.9% | 0 points | |
| 13, held 13th | 0.16% | 289K | -1.5% | 0 points | |
| 14, held 14th | 0.13% | 241K | -0.96% | 0 points | |
| 15, held 15th | 0.12% | 224K | -6.8% | 0 points | |
| 16, held 16th | 0.06% | 111K | -<0.01% | 0 points | |
| 17, held 17th | 0.06% | 101K | +0.48% | 0 points | |
| 18, moved from 19th to 18th | 0.04% | 74K | +18.6% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.04% | 64.3K | -11.2% | 0 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.03% | 60.4K | +14% | 0 points | |
| 21, held 21st | 0.02% | 41.8K | +0.77% | 0 points | |
| 22, held 22nd | 0.01% | 20.5K | +11.5% | 0 points | |
| 23, moved from 24th to 23rd | <0.01% | 13.6K | +1.3% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | <0.01% | 11.1K | -17.4% | 0 pointsmoved from 23rd to 24th | |
| 25, held 25th | <0.01% | 8.7K | -3.8% | 0 points | |
| 26, held 26th | <0.01% | 2.6K | +0.78% | 0 points | |
| 27, moved from 28th to 27th | <0.01% | 2.1K | +3.4% | 0 pointsmoved from 28th to 27th | |
| 28, moved from 30th to 28th | <0.01% | 1.6K | +2.6% | 0 pointsmoved from 30th to 28th | |
| 29, moved from 27th to 29th | <0.01% | 1.6K | -24.2% | 0 pointsmoved from 27th to 29th | |
| 30, moved from 29th to 30th | <0.01% | 1.5K | -0.65% | 0 pointsmoved from 29th to 30th | |
| 31, held 31st | <0.01% | 520 | +18.2% | 0 points |
1.
Canva88.8%
held 1st · 160M estimated branded searches · +19.8% vs prior month · +4.5 points
2.7%
held 2nd · 4.9M estimated branded searches · -41.7% vs prior month · -2.6 points
3.
Photopea2%
held 3rd · 3.6M estimated branded searches · +0.08% vs prior month · -0.3 points
1.6%
moved from 5th to 4th · 2.9M estimated branded searches · -6.4% vs prior month · -0.3 points
5.
Picsart1.4%
moved from 4th to 5th · 2.5M estimated branded searches · -19.7% vs prior month · -0.6 points
6.
Pixlr0.55%
held 6th · 993K estimated branded searches · -14.4% vs prior month · -0.2 points
0.47%
held 7th · 848K estimated branded searches · -7.4% vs prior month · -0.1 points
8.
GIMP0.47%
held 8th · 847K estimated branded searches · -1.6% vs prior month · -0.1 points
0.43%
held 9th · 778K estimated branded searches · -3.4% vs prior month · -0.1 points
10.
Inkscape0.35%
moved from 11th to 10th · 628K estimated branded searches · +0.83% vs prior month · 0 points
11.
Fotor0.31%
moved from 10th to 11th · 561K estimated branded searches · -24.2% vs prior month · -0.2 points
0.17%
held 12th · 314K estimated branded searches · -2.9% vs prior month · 0 points
13.
Affinity0.16%
held 13th · 289K estimated branded searches · -1.5% vs prior month · 0 points
14.
Kittl0.13%
held 14th · 241K estimated branded searches · -0.96% vs prior month · 0 points
0.12%
held 15th · 224K estimated branded searches · -6.8% vs prior month · 0 points
16.
Paint.NET
0.06%
held 16th · 111K estimated branded searches · -<0.01% vs prior month · 0 points
17.PhotoScape
0.06%
held 17th · 101K estimated branded searches · +0.48% vs prior month · 0 points
18.
Scribus0.04%
moved from 19th to 18th · 74K estimated branded searches · +18.6% vs prior month · 0 points
19.
VistaCreate0.04%
moved from 18th to 19th · 64.3K estimated branded searches · -11.2% vs prior month · 0 points
20.
Visme0.03%
held 20th · 60.4K estimated branded searches · +14% vs prior month · 0 points
21.
Pixelmator0.02%
held 21st · 41.8K estimated branded searches · +0.77% vs prior month · 0 points
0.01%
held 22nd · 20.5K estimated branded searches · +11.5% vs prior month · 0 points
23.
QuarkXPress<0.01%
moved from 24th to 23rd · 13.6K estimated branded searches · +1.3% vs prior month · 0 points
<0.01%
moved from 23rd to 24th · 11.1K estimated branded searches · -17.4% vs prior month · 0 points
25.
Boxy SVG<0.01%
held 25th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points
26.
Amadine
<0.01%
held 26th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points
<0.01%
moved from 28th to 27th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points
28.
Xara<0.01%
moved from 30th to 28th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
29.
Vectr<0.01%
moved from 27th to 29th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points
30.
VivaDesigner<0.01%
moved from 29th to 30th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points
31.
Acorn
<0.01%
held 31st · 520 estimated branded searches · +18.2% vs prior month · 0 points
Compare search popularity between Affinity and its closest rivals
How has branded search demand for Affinity changed worldwide over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Affinity fell from 12th to 13th among graphic design software worldwide.
How did search popularity change for graphic design software worldwide in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.
In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.
In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.
In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.
In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.
Which image editing software compete with Affinity?
Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, GIMP, Fotor, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Adobe Photoshop | Picsart | Pixlr | GIMP | Fotor | Affinity | Paint.NET | PhotoScape | Pixelmator | PaintShop Pro | Xara | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 27.1% | 14.1% | 10.9% | 8.3% | 5.5% | 4.1% | 1.3% | 1% | 0.29% | 0.21% | 0.02% | <0.01% |
| Nov 2025 | 22.3% | 26.1% | 14.3% | 12.9% | 8.1% | 4.6% | 9.2% | 1.3% | 0.88% | 0.28% | 0.23% | 0.02% | <0.01% |
| Dec 2025 | 25.6% | 26.6% | 16.8% | 10.9% | 7.8% | 5.8% | 3.6% | 1.4% | 0.87% | 0.26% | 0.23% | 0.02% | <0.01% |
| Jan 2026 | 26.1% | 25.7% | 16.9% | 10.1% | 9.2% | 4.4% | 3.5% | 1.5% | 1% | 1.4% | 0.22% | 0.02% | <0.01% |
| Feb 2026 | 27.4% | 27.3% | 16.9% | 9.9% | 8.1% | 4.6% | 2.9% | 1.3% | 0.94% | 0.59% | 0.2% | 0.02% | <0.01% |
| Mar 2026 | 26.5% | 25.8% | 19.3% | 9.9% | 7.8% | 4.8% | 2.7% | 1.4% | 0.92% | 0.55% | 0.2% | 0.02% | <0.01% |
| Apr 2026 | 25.2% | 24.5% | 25.8% | 8.3% | 7.2% | 3.9% | 2.4% | 1.2% | 0.9% | 0.37% | 0.17% | 0.01% | <0.01% |
| May 2026 | 25.7% | 24.6% | 26.4% | 8.8% | 6.2% | 3.5% | 2.1% | 1.2% | 0.88% | 0.38% | 0.15% | 0.01% | <0.01% |
| Jun 2026 | 27.4% | 24% | 24.7% | 8.3% | 6.6% | 4.4% | 2.5% | 0.87% | 0.78% | 0.33% | 0.16% | 0.01% | <0.01% |
| Jul 2026 | 27.4% | 23.6% | 23.7% | 8.9% | 6.6% | 5.6% | 2.2% | 0.85% | 0.77% | 0.32% | 0.14% | 0.01% | <0.01% |
| Aug 2026 | 30.1% | 24.2% | 20.9% | 8.3% | 7.1% | 4.7% | 2.4% | 0.93% | 0.85% | 0.35% | 0.17% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.1% | 3.6M | +0.08% | +2.7 points | |
| 2, moved from 3rd to 2nd | 24.2% | 2.9M | -6.4% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.9% | 2.5M | -19.7% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.3% | 993K | -14.4% | -0.5 points | |
| 5, held 5th | 7.1% | 847K | -1.6% | +0.5 points | |
| 6, held 6th | 4.7% | 561K | -24.2% | -0.9 points | |
| 7, held 7th | 2.4% | 289K | -1.5% | +0.2 points | |
| 8, held 8th | 0.93% | 111K | -<0.01% | +0.1 points | |
| 9, held 9th | 0.85% | 101K | +0.48% | +0.1 points | |
| 10, held 10th | 0.35% | 41.8K | +0.77% | 0 points | |
| 11, held 11th | 0.17% | 20.5K | +11.5% | 0 points | |
| 12, held 12th | 0.01% | 1.6K | +2.6% | 0 points | |
| 13, held 13th | <0.01% | 520 | +18.2% | 0 points |
1.
Photopea30.1%
held 1st · 3.6M estimated branded searches · +0.08% vs prior month · +2.7 points
24.2%
moved from 3rd to 2nd · 2.9M estimated branded searches · -6.4% vs prior month · +0.7 points
3.
Picsart20.9%
moved from 2nd to 3rd · 2.5M estimated branded searches · -19.7% vs prior month · -2.8 points
4.
Pixlr8.3%
held 4th · 993K estimated branded searches · -14.4% vs prior month · -0.5 points
5.
GIMP7.1%
held 5th · 847K estimated branded searches · -1.6% vs prior month · +0.5 points
6.
Fotor4.7%
held 6th · 561K estimated branded searches · -24.2% vs prior month · -0.9 points
7.
Affinity2.4%
held 7th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points
0.93%
held 8th · 111K estimated branded searches · -<0.01% vs prior month · +0.1 points
0.85%
held 9th · 101K estimated branded searches · +0.48% vs prior month · +0.1 points
10.
Pixelmator0.35%
held 10th · 41.8K estimated branded searches · +0.77% vs prior month · 0 points
0.17%
held 11th · 20.5K estimated branded searches · +11.5% vs prior month · 0 points
12.
Xara0.01%
held 12th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
13.
<0.01%
held 13th · 520 estimated branded searches · +18.2% vs prior month · 0 points
Compare search popularity between Affinity and its closest rivals
How has branded search demand for Affinity changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide decreased from 4.1% to 2.4%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide peaked at 9.2% in November 2025 and was lowest at 2.1% in May 2026.
How did search popularity change for image editing software worldwide in August 2026?
6 changes
In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%.
In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%.
In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%.
In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.9%.
In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%.
In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.9% to 8.3%.
Which vector graphics software compete with Affinity?
Share of Search by month for Adobe Illustrator, CorelDRAW, Inkscape, Affinity, Kittl. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Illustrator | CorelDRAW | Inkscape | Affinity | Kittl | Linearity Curve | Boxy SVG | Amadine | Xara | Vectr |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 25.4% | 20% | 17.4% | 11.6% | 0.52% | 0.35% | 0.11% | 0.09% | 0.04% |
| Nov 2025 | 20% | 20.8% | 17.2% | 33% | 8.2% | 0.35% | 0.3% | 0.07% | 0.06% | 0.04% |
| Dec 2025 | 25.1% | 26.3% | 20.8% | 16.9% | 9.9% | 0.48% | 0.3% | 0.1% | 0.08% | 0.05% |
| Jan 2026 | 23.5% | 27.7% | 22.7% | 14.3% | 10.7% | 0.53% | 0.27% | 0.09% | 0.07% | 0.05% |
| Feb 2026 | 26.1% | 25.9% | 24.8% | 12.2% | 9.7% | 0.52% | 0.43% | 0.1% | 0.08% | 0.07% |
| Mar 2026 | 26.4% | 26.2% | 24.5% | 12% | 9.7% | 0.51% | 0.47% | 0.1% | 0.08% | 0.08% |
| Apr 2026 | 28.3% | 25.9% | 24.1% | 10.9% | 9.6% | 0.47% | 0.43% | 0.1% | 0.07% | 0.06% |
| May 2026 | 27.9% | 26.6% | 25.5% | 10.1% | 8.7% | 0.49% | 0.44% | 0.11% | 0.06% | 0.07% |
| Jun 2026 | 29% | 28% | 22% | 11.3% | 8.6% | 0.51% | 0.4% | 0.09% | 0.06% | 0.08% |
| Jul 2026 | 31.5% | 27.7% | 21.4% | 10.1% | 8.3% | 0.46% | 0.31% | 0.09% | 0.05% | 0.07% |
| Aug 2026 | 30.2% | 27.7% | 22.3% | 10.3% | 8.6% | 0.4% | 0.31% | 0.09% | 0.06% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 848K | -7.4% | -1.3 points | |
| 2, held 2nd | 27.7% | 778K | -3.4% | 0 points | |
| 3, held 3rd | 22.3% | 628K | +0.83% | +0.9 points | |
| 4, held 4th | 10.3% | 289K | -1.5% | +0.2 points | |
| 5, held 5th | 8.6% | 241K | -0.96% | +0.2 points | |
| 6, held 6th | 0.4% | 11.1K | -17.4% | -0.1 points | |
| 7, held 7th | 0.31% | 8.7K | -3.8% | 0 points | |
| 8, held 8th | 0.09% | 2.6K | +0.78% | 0 points | |
| 9, moved from 10th to 9th | 0.06% | 1.6K | +2.6% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.06% | 1.6K | -24.2% | 0 pointsmoved from 9th to 10th |
30.2%
held 1st · 848K estimated branded searches · -7.4% vs prior month · -1.3 points
27.7%
held 2nd · 778K estimated branded searches · -3.4% vs prior month · 0 points
3.
Inkscape22.3%
held 3rd · 628K estimated branded searches · +0.83% vs prior month · +0.9 points
4.
Affinity10.3%
held 4th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points
5.
Kittl8.6%
held 5th · 241K estimated branded searches · -0.96% vs prior month · +0.2 points
0.4%
held 6th · 11.1K estimated branded searches · -17.4% vs prior month · -0.1 points
7.
Boxy SVG0.31%
held 7th · 8.7K estimated branded searches · -3.8% vs prior month · 0 points
8.
0.09%
held 8th · 2.6K estimated branded searches · +0.78% vs prior month · 0 points
9.
Xara0.06%
moved from 10th to 9th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points
10.
Vectr0.06%
moved from 9th to 10th · 1.6K estimated branded searches · -24.2% vs prior month · 0 points
Compare search popularity between Affinity and its closest rivals
How has branded search demand for Affinity changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among vector graphics software worldwide decreased from 17.4% to 10.3%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among vector graphics software worldwide peaked at 33% in November 2025 and was lowest at 10.1% in May 2026.
How did search popularity change for vector graphics software worldwide in August 2026?
6 changes
In August 2026, Inkscape gained estimated Share of Search among vector graphics software worldwide, from 21.4% to 22.3%.
In August 2026, Adobe Illustrator lost estimated Share of Search among vector graphics software worldwide, from 31.5% to 30.2%.
In August 2026, Xara rose from 10th to 9th among vector graphics software worldwide.
In August 2026, Vectr fell from 9th to 10th among vector graphics software worldwide.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
Estimated monthly branded searches for Kittl worldwide fell 43.8% over 11 measured months, from 428K to 241K in August 2026.
How is Affinity measured?
Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
127 branded search terms
- affinity app
- affinity app android
- affinity app cost
- affinity app download
- affinity app for android
- affinity app for ipad
- affinity app free
- affinity app ipad
- affinity app linux
- affinity app review
- affinity app reviews
- affinity app windows
- affinity by canva
- affinity canva
- affinity design
- affinity designer
- affinity designer 2
- affinity designer 2 download
- affinity designer 2 for ipad
- affinity designer ai
- affinity designer android
- affinity designer app
- affinity designer cost
- affinity designer desktop publishing
- affinity designer download
- affinity designer for android
- affinity designer for iphone
- affinity designer for linux
- affinity designer free
- affinity designer free download
- affinity designer free trial
- affinity designer graphic design
- affinity designer graphic design software
- affinity designer ipad
- affinity designer iphone
- affinity designer linux
- affinity designer mac
- affinity designer online
- affinity designer photo editing
- affinity designer price
- affinity designer program
- affinity designer review
- affinity designer subscription
- affinity designer trial
- affinity designer vector graphics
- affinity designer website
- affinity designer windows
- affinity photo
- affinity photo 2
- affinity photo 2 download
- affinity photo ai
- affinity photo android
- affinity photo app
- affinity photo cost
- affinity photo download
- affinity photo editing software
- affinity photo editor
- affinity photo for android
- affinity photo for linux
- affinity photo free
- affinity photo free download
- affinity photo free trial
- affinity photo graphic design
- affinity photo ipad
- affinity photo iphone
- affinity photo linux
- affinity photo mac
- affinity photo online
- affinity photo pro
- affinity photo review
- affinity photo software
- affinity photo trial
- affinity photo windows
- affinity publisher
- affinity publisher 2
- affinity publisher android
- affinity publisher app
- affinity publisher cost
- affinity publisher download
- affinity publisher for ipad
- affinity publisher free
- affinity publisher free download
- affinity publisher free trial
- affinity publisher ipad
- affinity publisher linux
- affinity publisher mac
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- affinity publisher review
- affinity publisher software
- affinity publisher trial
- affinity publisher website
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- affinity software
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- affinity software ipad
- affinity software linux
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- affinity studio
- affinity studio 2
- affinity studio ai
- affinity studio android
- affinity studio by canva
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- affinity.studio
- canva affinity
- serif affinity
- serif affinity designer download
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- serif affinity photo download
- serif affinity photo review
- serif affinity photo software
- serif affinity photo windows
Who owns Affinity?
Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide.
Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Affinity your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.