Brandwave

Image editing software:Which brands are most popular in search?

In August 2026, Photopea was the most searched among image editing software worldwide, with an estimated 3.6M branded searches and 30.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Photopea30.1%
  2. Adobe Photoshop24.2%
  3. Picsart20.9%
  4. Pixlr8.3%
  5. GIMP7.1%
  6. Fotor4.7%
  7. Affinity2.4%
  8. Paint.NET0.93%
  9. PhotoScape0.85%
  10. Pixelmator0.35%
  11. +3 more

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Share of SearchLeaderboard

Compare image editing software for retouching, manipulating and compositing images. Includes browser and desktop creative editors. Specialist photo-library and RAW-development workflows, template-first design platforms and tools devoted to drawing or painting are outside this set. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among image editing software worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, GIMP, Fotor, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrGIMPFotorAffinityPaint.NETPhotoScapePixelmatorPaintShop ProXaraAcorn
Oct 202527.3%27.1%14.1%10.9%8.3%5.5%4.1%1.3%1%0.29%0.21%0.02%<0.01%
Nov 202522.3%26.1%14.3%12.9%8.1%4.6%9.2%1.3%0.88%0.28%0.23%0.02%<0.01%
Dec 202525.6%26.6%16.8%10.9%7.8%5.8%3.6%1.4%0.87%0.26%0.23%0.02%<0.01%
Jan 202626.1%25.7%16.9%10.1%9.2%4.4%3.5%1.5%1%1.4%0.22%0.02%<0.01%
Feb 202627.4%27.3%16.9%9.9%8.1%4.6%2.9%1.3%0.94%0.59%0.2%0.02%<0.01%
Mar 202626.5%25.8%19.3%9.9%7.8%4.8%2.7%1.4%0.92%0.55%0.2%0.02%<0.01%
Apr 202625.2%24.5%25.8%8.3%7.2%3.9%2.4%1.2%0.9%0.37%0.17%0.01%<0.01%
May 202625.7%24.6%26.4%8.8%6.2%3.5%2.1%1.2%0.88%0.38%0.15%0.01%<0.01%
Jun 202627.4%24%24.7%8.3%6.6%4.4%2.5%0.87%0.78%0.33%0.16%0.01%<0.01%
Jul 202627.4%23.6%23.7%8.9%6.6%5.6%2.2%0.85%0.77%0.32%0.14%0.01%<0.01%
Aug 202630.1%24.2%20.9%8.3%7.1%4.7%2.4%0.93%0.85%0.35%0.17%0.01%<0.01%
Sep 2026—————————————

This month’s ranking, August 2026

  1. 1.Photopea

    30.1%

    held 1st · 3.6M estimated branded searches · +0.08% vs prior month · +2.7 points

  2. 2.Adobe Photoshop

    24.2%

    moved from 3rd to 2nd · 2.9M estimated branded searches · -6.4% vs prior month · +0.7 points

  3. 3.Picsart

    20.9%

    moved from 2nd to 3rd · 2.5M estimated branded searches · -19.7% vs prior month · -2.8 points

  4. 4.Pixlr

    8.3%

    held 4th · 993K estimated branded searches · -14.4% vs prior month · -0.5 points

  5. 5.GIMP

    7.1%

    held 5th · 847K estimated branded searches · -1.6% vs prior month · +0.5 points

  6. 6.Fotor

    4.7%

    held 6th · 561K estimated branded searches · -24.2% vs prior month · -0.9 points

  7. 7.Affinity

    2.4%

    held 7th · 289K estimated branded searches · -1.5% vs prior month · +0.2 points

  8. 8.Paint.NET

    0.93%

    held 8th · 111K estimated branded searches · -<0.01% vs prior month · +0.1 points

  9. 9.PhotoScape

    0.85%

    held 9th · 101K estimated branded searches · +0.48% vs prior month · +0.1 points

  10. 10.Pixelmator

    0.35%

    held 10th · 41.8K estimated branded searches · +0.77% vs prior month · 0 points

  11. 11.PaintShop Pro

    0.17%

    held 11th · 20.5K estimated branded searches · +11.5% vs prior month · 0 points

  12. 12.Xara

    0.01%

    held 12th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  13. 13.Acorn

    <0.01%

    held 13th · 520 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among image editing software worldwide?

In August 2026, Photopea was the most searched among image editing software worldwide, with an estimated 3.6M branded searches and 30.1% estimated Share of Search within this set. Adobe Photoshop is in 2nd place, 5.9 percentage points behind at 24.2% Share of Search.

Global image editing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Photopea27.3% → 30.1%30.1%Aug 202622.3%Nov 20251st
Adobe Photoshop27.1% → 24.2%27.3%Feb 202623.6%Jul 20262nd
Picsart14.1% → 20.9%26.4%May 202614.1%Oct 20253rd
Pixlr10.9% → 8.3%12.9%Nov 20258.3%Jun 20264th
GIMP8.3% → 7.1%9.2%Jan 20266.2%May 20265th
Fotor5.5% → 4.7%5.8%Dec 20253.5%May 20266th
Affinity4.1% → 2.4%9.2%Nov 20252.1%May 20267th
Paint.NET1.3% → 0.93%1.5%Jan 20260.85%Jul 20268th
PhotoScape1% → 0.85%1%Jan 20260.77%Jul 20269th
Pixelmator0.29% → 0.35%1.4%Jan 20260.26%Dec 202510th
PaintShop Pro0.21% → 0.17%0.23%Dec 20250.14%Jul 202611th
Xara0.02% → 0.01%0.02%Oct 20250.01%Jul 202612th
Acorn<0.01%<0.01%Jan 2026<0.01%Jul 202613th

Each finding as a sentence

  • Across the 11 months ending August 2026, Photopea’s estimated Share of Search among image editing software worldwide increased from 27.3% to 30.1%.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide decreased from 27.1% to 24.2%.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among image editing software worldwide increased from 14.1% to 20.9%.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among image editing software worldwide decreased from 10.9% to 8.3%.
  • Across the 11 months ending August 2026, GIMP’s estimated Share of Search among image editing software worldwide decreased from 8.3% to 7.1%.
  • Across the 11 months ending August 2026, Fotor’s estimated Share of Search among image editing software worldwide decreased from 5.5% to 4.7%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide decreased from 4.1% to 2.4%.
  • Across the 11 months ending August 2026, Photopea’s estimated Share of Search among image editing software worldwide peaked at 30.1% in August 2026 and was lowest at 22.3% in November 2025.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide peaked at 27.3% in February 2026 and was lowest at 23.6% in July 2026.
  • Across the 11 months ending August 2026, Picsart’s estimated Share of Search among image editing software worldwide peaked at 26.4% in May 2026 and was lowest at 14.1% in October 2025.
  • Across the 11 months ending August 2026, Pixlr’s estimated Share of Search among image editing software worldwide peaked at 12.9% in November 2025 and was lowest at 8.3% in June 2026.
  • Across the 11 months ending August 2026, GIMP’s estimated Share of Search among image editing software worldwide peaked at 9.2% in January 2026 and was lowest at 6.2% in May 2026.
  • Across the 11 months ending August 2026, Fotor’s estimated Share of Search among image editing software worldwide peaked at 5.8% in December 2025 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among image editing software worldwide peaked at 9.2% in November 2025 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, Pixelmator’s estimated Share of Search among image editing software worldwide peaked at 1.4% in January 2026 and was lowest at 0.26% in December 2025.
  • Across the 11 months ending August 2026, Paint.NET, PhotoScape, Pixelmator, PaintShop Pro, Xara and Acorn held steady: their estimated Share of Search among image editing software worldwide each moved less than 0.5 percentage points.

How did search popularity change for image editing software worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%.

  2. In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%.

  3. In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%.

  4. In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.9%.

  5. In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%.

  6. In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.9% to 8.3%.

  7. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  8. Estimated monthly branded searches for Xara worldwide fell 51.7% over 11 measured months, from 3.3K to 1.6K in August 2026.

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