Brandwave

How popular isAdobe Photoshop in search?

In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 24.2% estimated Share of Search among image editing software worldwide and is ranked 2nd of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Photopea30.1%
  2. Adobe Photoshop24.2%
  3. Picsart20.8%
  4. Pixlr8.3%
  5. GIMP7.1%
  6. Fotor4.7%
  7. Affinity2.4%
  8. Paint.NET0.93%
  9. PhotoScape0.85%
  10. Pixelmator0.35%
  11. +3 more
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Which image editing software compete with Adobe Photoshop?

Adobe Photoshop against image editing software worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, GIMP, Fotor, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrGIMPFotorAffinityPaint.NETPhotoScapePixelmatorPaintShop ProXaraAcorn
Oct 202527.3%27%14%10.9%8.3%5.5%4.1%1.3%1%0.29%0.29%0.02%<0.01%
Nov 202522.2%26.1%14.3%12.8%8.1%4.6%9.2%1.3%0.88%0.27%0.32%0.02%<0.01%
Dec 202525.6%26.6%16.8%10.9%7.8%5.8%3.6%1.4%0.87%0.26%0.32%0.02%<0.01%
Jan 202626.1%25.7%16.9%10.1%9.2%4.4%3.5%1.5%1%1.4%0.31%0.02%<0.01%
Feb 202627.4%27.2%16.8%9.9%8.1%4.6%2.9%1.3%0.94%0.59%0.28%0.02%<0.01%
Mar 202626.5%25.8%19.2%9.9%7.8%4.8%2.7%1.4%0.92%0.55%0.27%0.02%<0.01%
Apr 202625.2%24.5%25.8%8.3%7.2%3.9%2.4%1.2%0.9%0.37%0.24%0.01%<0.01%
May 202625.7%24.6%26.4%8.8%6.2%3.5%2.1%1.2%0.88%0.38%0.21%0.01%<0.01%
Jun 202627.4%24%24.7%8.3%6.6%4.4%2.5%0.87%0.78%0.33%0.22%0.01%<0.01%
Jul 202627.4%23.5%23.7%8.8%6.6%5.6%2.2%0.84%0.77%0.32%0.19%0.01%<0.01%
Aug 202630.1%24.2%20.8%8.3%7.1%4.7%2.4%0.93%0.85%0.35%0.24%0.01%<0.01%
Sep 2026—————————————

  1. 1.Photopea

    30.1%

    Held 1st. 3.6M estimated branded searches, +0.08% vs prior month. Share +2.7 points.

  2. 2.Adobe Photoshop

    24.2%

    Moved from 3rd to 2nd. 2.9M estimated branded searches, -6.4% vs prior month. Share +0.6 points.

  3. 3.Picsart

    20.8%

    Moved from 2nd to 3rd. 2.5M estimated branded searches, -19.7% vs prior month. Share -2.8 points.

  4. 4.Pixlr

    8.3%

    Held 4th. 993K estimated branded searches, -14.4% vs prior month. Share -0.5 points.

  5. 5.GIMP

    7.1%

    Held 5th. 847K estimated branded searches, -1.6% vs prior month. Share +0.5 points.

  6. 6.Fotor

    4.7%

    Held 6th. 561K estimated branded searches, -24.2% vs prior month. Share -0.9 points.

  7. 7.Affinity

    2.4%

    Held 7th. 289K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  8. 8.Paint.NET

    0.93%

    Held 8th. 111K estimated branded searches, -<0.01% vs prior month. Share +0.1 points.

  9. 9.PhotoScape

    0.85%

    Held 9th. 101K estimated branded searches, +0.48% vs prior month. Share +0.1 points.

  10. 10.Pixelmator

    0.35%

    Held 10th. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.

  11. 11.PaintShop Pro

    0.24%

    Held 11th. 28.6K estimated branded searches, +14.4% vs prior month. Share 0 points.

  12. 12.Xara

    0.01%

    Held 12th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  13. 13.Acorn

    <0.01%

    Held 13th. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide decreased from 27% to 24.2%.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among image editing software worldwide peaked at 27.2% in February 2026 and was lowest at 23.5% in July 2026.

How did search popularity change for image editing software worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among image editing software worldwide, at 24.2%.

  2. In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%.

  3. In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%.

  4. In August 2026, Picsart lost estimated Share of Search among image editing software worldwide, from 23.7% to 20.8%.

  5. In August 2026, Fotor lost estimated Share of Search among image editing software worldwide, from 5.6% to 4.7%.

  6. In August 2026, Pixlr lost estimated Share of Search among image editing software worldwide, from 8.8% to 8.3%.

Where does Adobe Photoshop compete?

Adobe Photoshop is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software4th of 311.6%Show ranking
Image editing software2nd of 1324.2%Shown above
Online photo editors2nd of 527.5%Show ranking
Photo editing software1st of 562.7%Show ranking

How is Adobe Photoshop measured?

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

150 branded search terms

  • adobe photoshop
  • adobe photoshop ai image editor
  • adobe photoshop cost
  • adobe photoshop download
  • adobe photoshop elements
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  • adobe photoshop elements 7.0
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  • adobe photoshop express
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  • adobe photoshop express generative fill

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How the Brand Demand Index is measured

Who owns Adobe Photoshop?

Adobe Photoshop is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

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