Brandwave

How popular isAdobe Photoshop?

In September 2026, people searched for Adobe Photoshop by name about 2.5 million times worldwide, a 31.7% decrease from 11 months earlier. These searches made up 0.1% of all global background removal tool searches, placing Adobe Photoshop ninth out of nine tools. When we asked both ChatGPT and Google AI Overviews about background removal tools, Adobe Photoshop appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Adobe Photoshop is the ninth most searched of 9 competitors and the fourth most recommended in the AI answers we collected.

  1. remove.bgShare of searches 90.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PhotoroomShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PixelcutShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Erase.bgShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Adobe PhotoshopShare of searches 0.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top background removal tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Photoshop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Photoshop is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. remove.bg2nd
  3. Canva3rd
  4. Adobe Photoshop4th
  5. Pixelcut5th
  6. Removal.AI6th
  7. Erase.bg–
  8. Clipdrop–
  9. Slazzer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • remove.bg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixelcut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Removal.AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erase.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipdrop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slazzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about background removal tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Adobe Photoshop compared with other background removal tools worldwide?

Adobe Photoshop against background removal tools worldwide, by month

Share of searches by month for remove.bg, Photoroom, Adobe Photoshop. The figures are in the table below the chart.

View monthly share of searches table
Monthremove.bgPhotoroomPixelcutErase.bgRemoval.AICanvaClipdropSlazzerAdobe Photoshop
Nov 202591.7%4.4%2.4%0.4%0.27%0.15%0.33%0.16%0.12%
Dec 202590.7%4.4%2.9%0.48%0.32%0.48%0.4%0.19%0.14%
Jan 202689.9%5.3%2.9%0.39%0.32%0.48%0.39%0.19%0.14%
Feb 202689.6%4.3%2.4%0.39%0.39%2.4%0.32%0.15%0.12%
Mar 202690.7%5.3%2%0.39%0.48%0.26%0.59%0.15%0.12%
Apr 202690.9%5.3%1.6%0.4%0.4%0.59%0.48%0.16%0.1%
May 202691.3%5.4%1.6%0.4%0.48%0.22%0.4%0.17%0.1%
Jun 202691.5%5.4%1.6%0.33%0.4%0.22%0.33%0.13%0.1%
Jul 202691.5%5.4%1.6%0.4%0.33%0.22%0.33%0.11%0.08%
Aug 202692.1%4.5%2%0.33%0.33%0.22%0.33%0.11%0.08%
Sep 202690.9%5.4%2%0.4%0.4%0.33%0.33%0.16%0.1%
Oct 2026—————————

  1. 1.remove.bg

    90.9%

    Held 1st. 16.8M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  2. 2.Photoroom

    5.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Pixelcut

    2%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Erase.bg

    0.4%

    Moved from 5th to 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Removal.AI

    0.4%

    Moved from 6th to 5th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Canva

    0.33%

    Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Clipdrop

    0.33%

    Moved from 4th to 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Slazzer

    0.16%

    Held 8th. 29.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  9. 9.Adobe Photoshop

    0.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Adobe Photoshop and Canva sell other things too, so only their searches that name this product count here, like “photoshop remove background”.

Compare popularity between Adobe Photoshop and its closest rivals

Every comparison with Adobe Photoshop

28 comparisons

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 3.6M to 2.5M.
  • Across the 11 months ending September 2026, Adobe Photoshop’s share of searches among background removal tools worldwide held steady, from 0.12% to 0.1%.

How did search popularity change for background removal tools worldwide in September 2026?

6 changes

  1. In September 2026, Photoroom gained share of searches among background removal tools worldwide, from 4.5% to 5.4%.

  2. In September 2026, remove.bg lost share of searches among background removal tools worldwide, from 92.1% to 90.9%.

  3. In September 2026, Canva rose from 7th to 6th among background removal tools worldwide.

  4. In September 2026, Erase.bg rose from 5th to 4th among background removal tools worldwide.

  5. In September 2026, Removal.AI rose from 6th to 5th among background removal tools worldwide.

  6. In September 2026, Clipdrop fell from 4th to 7th among background removal tools worldwide.

How are Adobe Photoshop’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe photoshop
  • adobe photoshop elements
  • adobe photoshop express
  • adobe photoshop online photo editor
  • adobe photoshop photo editor
  • photoshop
  • photoshop 2
  • photoshop 7.0
  • photoshop ai
  • photoshop app
  • photoshop background remover
  • photoshop cc
  • photoshop editor
  • photoshop elements
  • photoshop elements mac
  • photoshop express
  • photoshop express android
  • photoshop express app
  • photoshop express editor
  • photoshop express iphone
  • photoshop generative fill
  • photoshop image editor
  • photoshop photo editor
  • photoshop pro
  • photoshop remove background
  • photoshop software
  • photoshop vector graphics
  • photoshop web

How the Brand Demand Index is measured

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Photoshop compete?

Adobe Photoshop is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software4th of 320.88%Show ranking
AI image editing tools5th of 83.1%Show ranking
Background removal tools9th of 90.1%Shown above
Photo editing software6th of 147.9%Show ranking
Image editing software1st of 1530.2%Show ranking
Online photo editors7th of 70.13%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Photoshop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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