Brandwave

How popular isCanva?

In September 2026, people searched for Canva by name about 188.7 million times worldwide, about the same as 11 months earlier. These searches made up 0.33% of all global background removal tool searches, placing Canva sixth out of nine tools. When we asked both ChatGPT and Google AI Overviews about background removal tools, Canva appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Canva is the sixth most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. remove.bgShare of searches 90.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PhotoroomShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PixelcutShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Erase.bgShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CanvaShare of searches 0.33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top background removal tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Canva is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. remove.bg2nd
  3. Canva3rd
  4. Adobe Photoshop4th
  5. Pixelcut5th
  6. Removal.AI6th
  7. Erase.bg–
  8. Clipdrop–
  9. Slazzer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • remove.bg4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixelcut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Removal.AI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erase.bg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipdrop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slazzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about background removal tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Canva compared with other background removal tools worldwide?

Canva against background removal tools worldwide, by month

Share of searches by month for remove.bg, Photoroom, Canva. The figures are in the table below the chart.

View monthly share of searches table
Monthremove.bgPhotoroomPixelcutErase.bgRemoval.AICanvaClipdropSlazzerAdobe Photoshop
Nov 202591.7%4.4%2.4%0.4%0.27%0.15%0.33%0.16%0.12%
Dec 202590.7%4.4%2.9%0.48%0.32%0.48%0.4%0.19%0.14%
Jan 202689.9%5.3%2.9%0.39%0.32%0.48%0.39%0.19%0.14%
Feb 202689.6%4.3%2.4%0.39%0.39%2.4%0.32%0.15%0.12%
Mar 202690.7%5.3%2%0.39%0.48%0.26%0.59%0.15%0.12%
Apr 202690.9%5.3%1.6%0.4%0.4%0.59%0.48%0.16%0.1%
May 202691.3%5.4%1.6%0.4%0.48%0.22%0.4%0.17%0.1%
Jun 202691.5%5.4%1.6%0.33%0.4%0.22%0.33%0.13%0.1%
Jul 202691.5%5.4%1.6%0.4%0.33%0.22%0.33%0.11%0.08%
Aug 202692.1%4.5%2%0.33%0.33%0.22%0.33%0.11%0.08%
Sep 202690.9%5.4%2%0.4%0.4%0.33%0.33%0.16%0.1%
Oct 2026—————————

  1. 1.remove.bg

    90.9%

    Held 1st. 16.8M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  2. 2.Photoroom

    5.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Pixelcut

    2%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Erase.bg

    0.4%

    Moved from 5th to 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Removal.AI

    0.4%

    Moved from 6th to 5th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Canva

    0.33%

    Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Clipdrop

    0.33%

    Moved from 4th to 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Slazzer

    0.16%

    Held 8th. 29.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  9. 9.Adobe Photoshop

    0.1%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Canva and Adobe Photoshop sell other things too, so only their searches that name this product count here, like “canva background remover”.

Compare popularity between Canva and its closest rivals

Every comparison with Canva

107 comparisons

How has branded search demand for Canva changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Canva worldwide held steady at 189M.
  • Across the 11 months ending September 2026, Canva’s share of searches among background removal tools worldwide peaked at 2.4% in February 2026 and was lowest at 0.15% in November 2025.
  • Across the 11 months ending September 2026, Canva rose from 8th to 6th among background removal tools worldwide.

How did search popularity change for background removal tools worldwide in September 2026?

6 changes

  1. In September 2026, Photoroom gained share of searches among background removal tools worldwide, from 4.5% to 5.4%.

  2. In September 2026, remove.bg lost share of searches among background removal tools worldwide, from 92.1% to 90.9%.

  3. In September 2026, Canva rose from 7th to 6th among background removal tools worldwide.

  4. In September 2026, Erase.bg rose from 5th to 4th among background removal tools worldwide.

  5. In September 2026, Removal.AI rose from 6th to 5th among background removal tools worldwide.

  6. In September 2026, Clipdrop fell from 4th to 7th among background removal tools worldwide.

How are Canva’s branded searches counted?

73 search terms

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • business card canva
  • business card on canva
  • business cards canva
  • business cards on canva
  • canva
  • canva ai
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva background remover
  • canva barcode generator
  • canva bg remover
  • canva business card
  • canva business cards
  • canva collage maker
  • canva collage photo
  • canva color wheel
  • canva colors wheel
  • canva cv maker
  • canva cv template
  • canva design
  • canva face swap
  • canva faceswap
  • canva for education
  • canva for educators
  • canva gif maker
  • canva infographic
  • canva logo maker
  • canva logos
  • canva magic studio
  • canva org chart
  • canva pdf edit
  • canva pdf editable
  • canva pdf editor
  • canva photo collage
  • canva photo collages
  • canva photo editor
  • canva pic collage
  • canva presentation

1–40 of 73

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How the Brand Demand Index is measured

Where does Canva compete?

Canva is ranked by how often people search for it in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software1st of 3293%Show ranking
Online design tools1st of 1195.6%Show ranking
Design template platforms1st of 1198.5%Show ranking
Social media template platforms1st of 998.6%Show ranking
Thumbnail design tools1st of 599%Show ranking
AI image editing tools2nd of 86.5%Show ranking
Presentation software8th of 100.34%Show ranking
Background removal tools6th of 90.33%Shown above
Video template platforms6th of 90.79%Show ranking
Resume builders2nd of 830.9%Show ranking
GIF makers3rd of 61.7%Show ranking
AI logo design tools5th of 1010.4%Show ranking
Infographic makers4th of 66%Show ranking
AI marketing platforms3rd of 1211.5%Show ranking
Org chart software8th of 105.5%Show ranking
Creator with pink hair and a pink jacket

Is Canva your brand?

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