Brandwave

How popular isCanva?

In September 2026, people searched for Canva by name about 188.7 million times worldwide, about the same as 11 months earlier. These searches made up 1.7% of all global GIF maker searches, placing Canva third out of six makers. When we asked both ChatGPT and Google AI Overviews about GIF makers, Canva appeared in four of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Canva is the third most searched of 6 competitors and the joint third most recommended in the AI answers we collected.

  1. EzgifShare of searches 91.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GiphyShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CanvaShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ImgflipShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Adobe ExpressShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top GIF makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Canva is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ezgif1st
  2. Adobe Express2nd
  3. Canva3rd
  4. Imgflip3rd
  5. Giphy5th
  6. Kapwing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GIF makers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Canva compared with other GIF makers worldwide?

Canva against GIF makers worldwide, by month

Share of searches by month for Ezgif, Giphy, Canva. The figures are in the table below the chart.

View monthly share of searches table
MonthEzgifGiphyCanvaImgflipAdobe ExpressKapwing
Nov 202585.6%5.2%3.4%0.23%5.2%0.44%
Dec 202573.7%5.4%18%0.16%2.4%0.21%
Jan 202685.5%9.4%3.4%0.19%1.3%0.17%
Feb 202683.8%11.3%3.4%0.23%1.2%0.13%
Mar 202665%29%3.9%0.19%1.7%0.13%
Apr 202677.3%18.9%2.5%0.17%0.93%0.15%
May 202668%20.4%2.7%7.5%1.2%0.13%
Jun 202671.9%9.7%2.9%14.5%1.1%0.09%
Jul 202658.1%14.2%1.9%21.3%4.3%0.13%
Aug 202670.5%25.9%1.3%1.6%0.69%0.11%
Sep 202691.9%5.5%1.7%0.59%0.27%0.05%
Oct 2026——————

  1. 1.Ezgif

    91.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +21.4 points.

  2. 2.Giphy

    5.5%

    Held 2nd. 27.1K estimated branded searches, -83.6% vs prior month. Share -20.3 points.

  3. 3.Canva

    1.7%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Imgflip

    0.59%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -70.7% vs prior month. Share -1 points.

  5. 5.Adobe Express

    0.27%

    Held 5th. 1.3K estimated branded searches, -70.5% vs prior month. Share -0.4 points.

  6. 6.Kapwing

    0.05%

    Held 6th. 260 estimated branded searches, -63.9% vs prior month. Share -0.1 points.

Canva, Adobe Express and Kapwing sell other things too, so only their searches that name this product count here, like “canva gif maker”.

Compare popularity between Canva and its closest rivals

Every comparison with Canva

107 comparisons

How has branded search demand for Canva changed worldwide over the last 12 months?

4 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Canva worldwide held steady at 189M.
  • Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide decreased from 3.4% to 1.7%.
  • Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide peaked at 18% in December 2025 and was lowest at 1.3% in August 2026.
  • Across the 11 months ending September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.

How did search popularity change for GIF makers worldwide in September 2026?

6 changes

  1. In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.

  2. In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.

  3. In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.

  4. In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.

  5. Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.

How are Canva’s branded searches counted?

73 search terms

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • business card canva
  • business card on canva
  • business cards canva
  • business cards on canva
  • canva
  • canva ai
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva background remover
  • canva barcode generator
  • canva bg remover
  • canva business card
  • canva business cards
  • canva collage maker
  • canva collage photo
  • canva color wheel
  • canva colors wheel
  • canva cv maker
  • canva cv template
  • canva design
  • canva face swap
  • canva faceswap
  • canva for education
  • canva for educators
  • canva gif maker
  • canva infographic
  • canva logo maker
  • canva logos
  • canva magic studio
  • canva org chart
  • canva pdf edit
  • canva pdf editable
  • canva pdf editor
  • canva photo collage
  • canva photo collages
  • canva photo editor
  • canva pic collage
  • canva presentation

1–40 of 73

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How the Brand Demand Index is measured

Where does Canva compete?

Canva is ranked by how often people search for it in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software1st of 3293%Show ranking
Online design tools1st of 1195.6%Show ranking
Design template platforms1st of 1198.5%Show ranking
Social media template platforms1st of 998.6%Show ranking
Thumbnail design tools1st of 599%Show ranking
AI image editing tools2nd of 86.5%Show ranking
Presentation software8th of 100.34%Show ranking
Background removal tools6th of 90.33%Show ranking
Video template platforms6th of 90.79%Show ranking
Resume builders2nd of 830.9%Show ranking
GIF makers3rd of 61.7%Shown above
AI logo design tools5th of 1010.4%Show ranking
Infographic makers4th of 66%Show ranking
AI marketing platforms3rd of 1211.5%Show ranking
Org chart software8th of 105.5%Show ranking
Creator with pink hair and a pink jacket

Is Canva your brand?

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