Canva vs Writer:Which is more popular?
In September 2026, Canva had more branded searches than Writer among AI marketing platforms worldwide. Canva had about 14,800 branded searches, while Writer had 9,900. Canva made up 11.5% of all AI marketing platform searches we track, and Writer accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Canva appeared in three of the five answers and Writer in one. Canva was mentioned before Writer in three out of four answers that named either.
Who do people search for more?
Canva, about 49% more searches than Writer
Who does AI mention more?
Canva, mentioned in 3 of 5 answers, Writer in 1
Who does AI recommend more?
Canva, named ahead of Writer in 3 of 4 answers
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Writer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canva was listed before Writer in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Canva or Writer more popular in search?
This chart shows how often people search Google for Canva and Writer by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Canva, Writer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | Writer |
|---|---|---|
| Nov 2025 | 7.2% | 5.9% |
| Dec 2025 | 6.5% | 6.5% |
| Jan 2026 | 7.3% | 4.9% |
| Feb 2026 | 9.6% | 5.2% |
| Mar 2026 | 8.3% | 4.5% |
| Apr 2026 | 10% | 5.4% |
| May 2026 | 10.1% | 5.5% |
| Jun 2026 | 10.2% | 5.6% |
| Jul 2026 | 12.3% | 6.7% |
| Aug 2026 | 12.6% | 6.9% |
| Sep 2026 | 11.5% | 7.7% |
| Oct 2026 | — | — |
Canva sells other things too, so only its searches that name this product count here, like “canva magic studio”.
How has branded search for Canva and Writer changed worldwide over the last 12 months?
3 findings
- Canva was ahead of Writer in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide moved from 7.2% to 11.5%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.
In September 2026, Canva lost share of searches among AI marketing platforms worldwide, from 12.6% to 11.5%.
How are Canva’s and Writer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Canva’s and Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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