Brandwave

How popular isCanva?

In September 2026, people searched for Canva by name about 188.7 million times worldwide, about the same as 11 months earlier. These searches made up 11.5% of all global AI marketing platform searches, placing Canva third out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about AI marketing platforms, Canva appeared in three of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Canva is the third most searched of 12 competitors and the second most recommended in the AI answers we collected.

  1. JasperShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Copy.aiShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CanvaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WriterShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. PencilShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canva is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jasper1st
  2. Canva2nd
  3. Copy.ai3rd
  4. Klaviyo4th
  5. Semrush4th
  6. HubSpot Breeze6th
  7. Writer7th
  8. Blaze7th
  9. Pencil–
  10. Typeface–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jasper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copy.ai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semrush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Writer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blaze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Typeface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about AI marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

How often do people search for Canva compared with other AI marketing platforms worldwide?

Canva against AI marketing platforms worldwide, by month

Share of searches by month for Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze. The figures are in the table below the chart.

View monthly share of searches table
MonthJasperCopy.aiCanvaWriterPencilBlazeTypefaceHubSpot BreezeAlbertKlaviyoPersadoSemrush
Nov 202544.5%24.1%7.2%5.9%2.3%10.8%0.42%2.1%0.78%0.23%0.94%0.78%
Dec 202540.5%26.7%6.5%6.5%2.5%12%0.44%1.9%1.1%0.26%0.84%0.71%
Jan 202644.7%24.4%7.3%4.9%6.1%7.3%0.43%1.8%1.4%0.24%0.79%0.63%
Feb 202639.2%21.4%9.6%5.2%11.8%7.8%0.46%1.9%1%0.31%0.85%0.56%
Mar 202641.4%18.4%8.3%4.5%15.2%6.8%0.58%2%1.1%0.3%0.88%0.58%
Apr 202640.8%22.3%10%5.4%8.3%6.7%0.59%3%1.3%0.32%0.88%0.48%
May 202641.7%23.3%10.1%5.5%6.9%5.5%0.59%2.5%1.6%0.33%1.1%0.73%
Jun 202642.1%23.3%10.2%5.6%7%4.6%0.74%2.5%1.4%0.41%1.4%0.74%
Jul 202641.4%22.7%12.3%6.7%5.7%4.5%0.68%2.4%1.1%0.32%1.3%0.88%
Aug 202642.5%23.2%12.6%6.9%4.8%3.8%0.7%2%1.3%0.34%1.1%0.7%
Sep 202638.5%21.1%11.5%7.7%5.4%4.2%4.2%2.2%1.5%1.5%1.5%0.78%
Oct 2026————————————

  1. 1.Jasper

    38.5%

    Held 1st. 49.7K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Copy.ai

    21.1%

    Held 2nd. 27.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.

  3. 3.Canva

    11.5%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Writer

    7.7%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Pencil

    5.4%

    Held 5th. 7K estimated branded searches, +1.9% vs prior month. Share +0.6 points.

  6. 6.Blaze

    4.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Typeface

    4.2%

    Moved from 11th to 7th. 5.4K estimated branded searches, +440% vs prior month. Share +3.5 points.

  8. 8.HubSpot Breeze

    2.2%

    Moved from 7th to 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Albert

    1.5%

    Moved from 8th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Klaviyo

    1.5%

    Moved from 12th to 10th. 1.9K estimated branded searches, +295.8% vs prior month. Share +1.1 points.

  11. 11.Persado

    1.5%

    Moved from 9th to 11th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.4 points.

  12. 12.Semrush

    0.78%

    Moved from 10th to 12th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Canva, Klaviyo and Semrush sell other things too, so only their searches that name this product count here, like “canva magic studio”.

Compare popularity between Canva and its closest rivals

Every comparison with Canva

107 comparisons

How has branded search demand for Canva changed worldwide over the last 12 months?

4 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Canva worldwide held steady at 189M.
  • Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide increased from 7.2% to 11.5%.
  • Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide peaked at 12.6% in August 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending September 2026, Canva rose from 4th to 3rd among AI marketing platforms worldwide.

How did search popularity change for AI marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

  2. In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.

  3. In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.

  4. In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.

  5. In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.

  6. In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.

How are Canva’s branded searches counted?

73 search terms

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • business card canva
  • business card on canva
  • business cards canva
  • business cards on canva
  • canva
  • canva ai
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva background remover
  • canva barcode generator
  • canva bg remover
  • canva business card
  • canva business cards
  • canva collage maker
  • canva collage photo
  • canva color wheel
  • canva colors wheel
  • canva cv maker
  • canva cv template
  • canva design
  • canva face swap
  • canva faceswap
  • canva for education
  • canva for educators
  • canva gif maker
  • canva infographic
  • canva logo maker
  • canva logos
  • canva magic studio
  • canva org chart
  • canva pdf edit
  • canva pdf editable
  • canva pdf editor
  • canva photo collage
  • canva photo collages
  • canva photo editor
  • canva pic collage
  • canva presentation

1–40 of 73

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How the Brand Demand Index is measured

Where does Canva compete?

Canva is ranked by how often people search for it in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software1st of 3293%Show ranking
Online design tools1st of 1195.6%Show ranking
Design template platforms1st of 1198.5%Show ranking
Social media template platforms1st of 998.6%Show ranking
Thumbnail design tools1st of 599%Show ranking
AI image editing tools2nd of 86.5%Show ranking
Presentation software8th of 100.34%Show ranking
Background removal tools6th of 90.33%Show ranking
Video template platforms6th of 90.79%Show ranking
Resume builders2nd of 830.9%Show ranking
GIF makers3rd of 61.7%Show ranking
AI logo design tools5th of 1010.4%Show ranking
Infographic makers4th of 66%Show ranking
AI marketing platforms3rd of 1211.5%Shown above
Org chart software8th of 105.5%Show ranking
Creator with pink hair and a pink jacket

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