Brandwave

Social media template platforms:Which brands are most popular in search?

In August 2026, Canva was the most searched among social media template platforms worldwide, with an estimated 160M branded searches and 97% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva97%
  2. Adobe Express3%
  3. Placeit0.03%

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Share of SearchLeaderboard

Compare the tools creators use for social media templates and graphics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among social media template platforms worldwide, by month

Share of Search by month for Canva, Adobe Express. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPlaceit
Oct 202597.9%2%0.05%
Nov 202597.4%2.5%0.06%
Dec 202598%2%0.06%
Jan 202698.4%1.5%0.06%
Feb 202697.1%2.9%0.05%
Mar 202696.3%3.7%0.04%
Apr 202698%2%0.05%
May 202697.4%2.6%0.04%
Jun 202696.2%3.8%0.04%
Jul 202694.1%5.9%0.04%
Aug 202697%3%0.03%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Canva

    97%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +2.9 points.

  2. Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.9 points.

  3. 3.Placeit

    0.03%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among social media template platforms worldwide?

In August 2026, Canva was the most searched among social media template platforms worldwide, with an estimated 160M branded searches and 97% estimated Share of Search within this set. Adobe Express is in 2nd place, 94.1 percentage points behind at 3% Share of Search.

Global social media template platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canva97.9% → 97%98.4%Jan 202694.1%Jul 20261st
Adobe Express2% → 3%5.9%Jul 20261.5%Jan 20262nd
Placeit0.05% → 0.03%0.06%Jan 20260.03%Aug 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among social media template platforms worldwide decreased from 97.9% to 97%.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among social media template platforms worldwide increased from 2% to 3%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among social media template platforms worldwide peaked at 98.4% in January 2026 and was lowest at 94.1% in July 2026.
  • Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among social media template platforms worldwide peaked at 5.9% in July 2026 and was lowest at 1.5% in January 2026.
  • Across the 11 months ending August 2026, Placeit held steady: its estimated Share of Search among social media template platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for social media template platforms worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among social media template platforms worldwide, from 94.1% to 97%.

  2. In August 2026, Adobe Express lost estimated Share of Search among social media template platforms worldwide, from 5.9% to 3%.

  3. Estimated monthly branded searches for Placeit worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.

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