Canva vs CapCut:Which is more popular?
In September 2026, CapCut had more branded searches than Canva among video template platforms worldwide. CapCut had about 13.6 million branded searches, while Canva had 139,000. CapCut made up 77% of all video template platform searches we track, and Canva accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about video template platforms, Canva appeared in all five answers and CapCut in three. Canva was mentioned before CapCut in four out of five answers.
Who do people search for more?
CapCut, about 98 searches for every 1 for Canva
Who does AI mention more?
Canva, mentioned in every answer we collected
Who does AI recommend more?
Canva, named ahead of CapCut in 4 of 5 answers
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Top video template platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. CapCut was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canva was listed before CapCut in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about video template platforms
5 answers
Asked ChatGPT
“Which video template platform should I use?”
Asked ChatGPT
“What are the best video template platforms?”
Asked ChatGPT
“What's the best video template platform for a marketing team?”
Searched Google, AI Overview
“template video editor”
Searched Google, AI Overview
“editable video templates”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Canva or CapCut more popular in search?
This chart shows how often people search Google for Canva and CapCut by name. Each line represents a brand's share of searches for all nine video template platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CapCut, Canva. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | Canva |
|---|---|---|
| Nov 2025 | 48.9% | 1.1% |
| Dec 2025 | 62.3% | 1.4% |
| Jan 2026 | 64.9% | 1.2% |
| Feb 2026 | 66.5% | 1.2% |
| Mar 2026 | 69.2% | 1.3% |
| Apr 2026 | 64.9% | 1.5% |
| May 2026 | 71.4% | 1.6% |
| Jun 2026 | 74.3% | 1.7% |
| Jul 2026 | 75.6% | 1.4% |
| Aug 2026 | 78.4% | 1.2% |
| Sep 2026 | 77% | 0.79% |
| Oct 2026 | — | — |
CapCut and Canva sell other things too, so only their searches that name this product count here, like “capcut template”.
How has branded search for Canva and CapCut changed worldwide over the last 12 months?
3 findings
- CapCut was ahead of Canva in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among video template platforms worldwide moved from 1.1% to 0.79%, and its estimated monthly branded searches moved from 114K to 139K.
- Across the 11 months ending September 2026, CapCut’s share of searches among video template platforms worldwide moved from 48.9% to 77%, and its estimated monthly branded searches moved from 5M to 13.6M.
How did search popularity change for video template platforms worldwide in September 2026?
2 changes
In September 2026, CapCut lost share of searches among video template platforms worldwide, from 78.4% to 77%.
Canva’s share of searches among video template platforms worldwide has lost ground for 3 months in a row, from 1.7% to 0.79% in September 2026.
How are Canva’s and CapCut’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Canva’s and CapCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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