Brandwave

How popular isCapCut?

In September 2026, people searched for CapCut by name about 20.8 million times worldwide, a 22.4% increase from the previous year. These searches made up 84.1% of all global video template platform searches, placing CapCut first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about video template platforms, CapCut appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

CapCut is the most searched of 8 competitors and the most recommended in AI answers.

  1. CapCutShare of searches 84.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Adobe ExpressShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. InVideoShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. VEEDShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Envato ElementsShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top video template platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CapCut was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CapCut is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CapCut1st
  2. Adobe Express2nd
  3. Envato Elements3rd
  4. VEED4th
  5. Motion Array5th
  6. InVideo6th
  7. Renderforest7th
  8. Placeit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Envato Elements3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VEED2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renderforest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motion Array1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Placeit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video template platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which video template platforms compete with CapCut?

CapCut against video template platforms worldwide, by month

Share of searches by month for CapCut, Adobe Express, InVideo. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutAdobe ExpressInVideoVEEDEnvato ElementsMotion ArrayRenderforestPlaceit
Oct 202576.3%8.9%6.5%2.8%2.5%1.1%1.4%0.49%
Nov 202577%8.8%6.2%2.8%2.5%0.91%1.4%0.5%
Dec 202582.6%6.4%4.5%2.3%2.2%0.8%0.8%0.36%
Jan 202681.3%7.6%5.4%2%1.8%0.79%0.79%0.43%
Feb 202679.3%9%5.3%2.2%2.1%0.77%0.94%0.42%
Mar 202681.4%7.6%5.1%2.1%1.8%0.79%0.79%0.35%
Apr 202678.2%9.1%6%2.5%2.1%0.76%0.93%0.42%
May 202683.2%7.6%4.3%1.8%1.5%0.66%0.66%0.3%
Jun 202682.6%7.5%4.2%2%1.8%0.8%0.8%0.29%
Jul 202683.5%6.2%4.8%2%1.8%0.66%0.66%0.3%
Aug 202682.9%7.5%4.8%1.9%1.5%0.65%0.53%0.24%
Sep 202684.1%7.6%4.1%1.6%1.2%0.55%0.55%0.16%

  1. 1.CapCut

    84.1%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +1.2 points.

  2. 2.Adobe Express

    7.6%

    Held 2nd. 1.9M estimated branded searches, +21.3% vs prior month. Share +0.1 points.

  3. 3.InVideo

    4.1%

    Held 3rd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  4. 4.VEED

    1.6%

    Held 4th. 402K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Envato Elements

    1.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Motion Array

    0.55%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Renderforest

    0.55%

    Held 7th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Placeit

    0.16%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between CapCut and its closest rivals

Every comparison with CapCut

32 comparisons

How has branded search demand for CapCut changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CapCut worldwide rose from 17M to 20.8M.
  • Across the 12 months ending September 2026, CapCut’s share of searches among video template platforms worldwide increased from 76.3% to 84.1%.

How did search popularity change for video template platforms worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among video template platforms worldwide, from 82.9% to 84.1%.

  2. In September 2026, InVideo lost share of searches among video template platforms worldwide, from 4.8% to 4.1%.

  3. Estimated monthly branded searches for Placeit worldwide fell 63.2% over 12 measured months, from 110K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Renderforest worldwide fell 55.1% over 12 measured months, from 301K to 135K in September 2026.

  5. Estimated monthly branded searches for Envato Elements worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.

  6. Estimated monthly branded searches for Motion Array worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.

How are CapCut’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CapCut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capcut
  • capcut auto captions
  • capcut captions
  • capcut subtitles
  • capcut video editor

Do you work for CapCut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CapCut compete?

CapCut is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators1st of 981.7%Show ranking
Video editing software1st of 883.1%Show ranking
Video template platforms1st of 884.1%Shown above
Faceless video tools1st of 784.3%Show ranking
AI video editing tools1st of 687.1%Show ranking
Online video editing platforms1st of 687.6%Show ranking
Video production software1st of 689.1%Show ranking
Clip editing tools1st of 592.1%Show ranking
Caption and subtitle tools6th of 70.49%Show ranking
Creator with pink hair and a pink jacket

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