CapCut vs Kapwing:Which is more popular by branded search?
In August 2026, CapCut had more branded searches than Kapwing among online video editing platforms worldwide. CapCut was estimated to have 17.1M branded searches compared to Kapwing’s 211K, and held a 90.5% Share of Search versus Kapwing’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow CapCut vs Kapwing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CapCut or Kapwing?
Compare browser and app-based tools for creating social and marketing videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CapCut, Kapwing. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | Descript | VEED | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.4% | 2% | 2.1% | 2.4% |
| Nov 2025 | 86.1% | 6.9% | 2% | 2.1% | 2.9% |
| Dec 2025 | 89.8% | 4.9% | 1.4% | 1.8% | 2% |
| Jan 2026 | 88.9% | 5.9% | 1.7% | 1.6% | 2% |
| Feb 2026 | 88.3% | 5.8% | 2.1% | 1.9% | 2% |
| Mar 2026 | 89.5% | 5.6% | 1.7% | 1.6% | 1.7% |
| Apr 2026 | 87.5% | 6.7% | 2% | 1.9% | 2% |
| May 2026 | 91.4% | 4.7% | 1.4% | 1.3% | 1.2% |
| Jun 2026 | 90.8% | 4.7% | 1.8% | 1.6% | 1.1% |
| Jul 2026 | 90.2% | 5.2% | 1.9% | 1.5% | 1.1% |
| Aug 2026 | 90.5% | 5.2% | 1.8% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the CapCut and Kapwing comparison changed over the last 12 months?
3 findings
- CapCut was ahead of Kapwing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among online video editing platforms worldwide moved from 86.2% to 90.5%, and its estimated monthly branded searches moved from 17M to 17.1M.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide moved from 2.4% to 1.1%, and its estimated monthly branded searches moved from 465K to 211K.
How did search popularity change for online video editing platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CapCut’s and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.