How popular isKapwing in search?
In August 2026, there were an estimated 211K branded searches for Kapwing worldwide which is down 54.6% over the last 11 months. Kapwing holds 1.1% estimated Share of Search among online video editing platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which online video editing platforms compete with Kapwing?
Share of Search by month for CapCut, InVideo, Kapwing. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | Descript | VEED | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.4% | 2% | 2.1% | 2.4% |
| Nov 2025 | 86.1% | 6.9% | 2% | 2.1% | 2.9% |
| Dec 2025 | 89.8% | 4.9% | 1.4% | 1.8% | 2% |
| Jan 2026 | 88.9% | 5.9% | 1.7% | 1.6% | 2% |
| Feb 2026 | 88.3% | 5.8% | 2.1% | 1.9% | 2% |
| Mar 2026 | 89.5% | 5.6% | 1.7% | 1.6% | 1.7% |
| Apr 2026 | 87.5% | 6.7% | 2% | 1.9% | 2% |
| May 2026 | 91.4% | 4.7% | 1.4% | 1.3% | 1.2% |
| Jun 2026 | 90.8% | 4.7% | 1.8% | 1.6% | 1.1% |
| Jul 2026 | 90.2% | 5.2% | 1.9% | 1.5% | 1.1% |
| Aug 2026 | 90.5% | 5.2% | 1.8% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 17.1M | +0.59% | +0.3 points | |
| 2, held 2nd | 5.2% | 988K | 0% | 0 points | |
| 3, held 3rd | 1.8% | 350K | -4.5% | -0.1 points | |
| 4, held 4th | 1.3% | 250K | -13.6% | -0.2 points | |
| 5, held 5th | 1.1% | 211K | -2.3% | 0 points |
1.
CapCut
90.5%
held 1st · 17.1M estimated branded searches · +0.59% vs prior month · +0.3 points
2.
InVideo
5.2%
held 2nd · 988K estimated branded searches · 0% vs prior month · 0 points
3.
Descript1.8%
held 3rd · 350K estimated branded searches · -4.5% vs prior month · -0.1 points
4.
VEED
1.3%
held 4th · 250K estimated branded searches · -13.6% vs prior month · -0.2 points
5.
Kapwing1.1%
held 5th · 211K estimated branded searches · -2.3% vs prior month · 0 points
Compare search popularity between Kapwing and its closest rivals
How has branded search demand for Kapwing changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kapwing worldwide fell from 465K to 211K.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide decreased from 2.4% to 1.1%.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Kapwing fell from 3rd to 5th among online video editing platforms worldwide.
How did search popularity change for online video editing platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 39.9% over 11 measured months, from 415K to 250K in August 2026.
Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.
How is Kapwing measured?
Brandwave collects information about searches that people make online using Kapwing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kapwing
- kapwing video editor
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Is Kapwing your brand?
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