Adobe Express vs Kapwing:Which is more popular?
In September 2026, Kapwing had more branded searches than Adobe Express among online video editing platforms worldwide. Kapwing had about 170,000 branded searches, while Adobe Express had 14,800. Kapwing made up 0.72% of all online video editing platform searches we track, and Adobe Express accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about online video editing platforms, Adobe Express appeared in all five answers and Kapwing in two. Adobe Express was mentioned before Kapwing in every answer.
Who do people search for more?
Kapwing, about 12 searches for every 1 for Adobe Express
Who does AI mention more?
Adobe Express, mentioned in every answer we collected
Who does AI recommend more?
Adobe Express, named ahead of Kapwing in every answer
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Top online video editing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Kapwing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Express was listed before Kapwing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adobe Express1st
- Kapwing2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kapwing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about online video editing platforms
5 answers
Asked ChatGPT
“Which online video editing platform should I use?”
Asked ChatGPT
“What are the best online video editing platforms?”
Asked ChatGPT
“What's the best online video editing platform for social videos?”
Searched Google, AI Overview
“editing videos online”
Searched Google, AI Overview
“online video editing platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Express or Kapwing more popular in search?
This chart shows how often people search Google for Adobe Express and Kapwing by name. Each line represents a brand's share of searches for all seven online video editing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kapwing, Adobe Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kapwing | Adobe Express |
|---|---|---|
| Nov 2025 | 2.6% | 0.28% |
| Dec 2025 | 1.9% | 0.2% |
| Jan 2026 | 1.9% | 0.2% |
| Feb 2026 | 1.9% | 0.3% |
| Mar 2026 | 1.6% | 0.3% |
| Apr 2026 | 1.8% | 0.24% |
| May 2026 | 1.1% | 0.31% |
| Jun 2026 | 1.1% | 0.45% |
| Jul 2026 | 1.1% | 0.82% |
| Aug 2026 | 1% | 0.25% |
| Sep 2026 | 0.72% | 0.06% |
| Oct 2026 | — | — |
Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express video editor”.
How has branded search for Adobe Express and Kapwing changed worldwide over the last 12 months?
3 findings
- Kapwing was ahead of Adobe Express in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among online video editing platforms worldwide moved from 0.28% to 0.06%, and its estimated monthly branded searches moved from 60.5K to 14.8K.
- Across the 11 months ending September 2026, Kapwing’s share of searches among online video editing platforms worldwide moved from 2.6% to 0.72%, and its estimated monthly branded searches moved from 568K to 170K.
How did search popularity change for online video editing platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Adobe Express worldwide fell 75.5% over 11 measured months, from 60.5K to 14.8K in September 2026.
Estimated monthly branded searches for Kapwing worldwide fell 70% over 11 measured months, from 568K to 170K in September 2026.
How are Adobe Express’ and Kapwing’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express video editor
Kapwing
2 branded search terms
- kapwing
- kapwing video editor
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