Online video editing platforms:Which brands are most popular in search?
In August 2026, CapCut was the most searched among online video editing platforms worldwide, with an estimated 17.1M branded searches and 90.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare browser and app-based tools for creating social and marketing videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CapCut, InVideo. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | Descript | VEED | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 86.2% | 7.4% | 2% | 2.1% | 2.4% |
| Nov 2025 | 86.1% | 6.9% | 2% | 2.1% | 2.9% |
| Dec 2025 | 89.8% | 4.9% | 1.4% | 1.8% | 2% |
| Jan 2026 | 88.9% | 5.9% | 1.7% | 1.6% | 2% |
| Feb 2026 | 88.3% | 5.8% | 2.1% | 1.9% | 2% |
| Mar 2026 | 89.5% | 5.6% | 1.7% | 1.6% | 1.7% |
| Apr 2026 | 87.5% | 6.7% | 2% | 1.9% | 2% |
| May 2026 | 91.4% | 4.7% | 1.4% | 1.3% | 1.2% |
| Jun 2026 | 90.8% | 4.7% | 1.8% | 1.6% | 1.1% |
| Jul 2026 | 90.2% | 5.2% | 1.9% | 1.5% | 1.1% |
| Aug 2026 | 90.5% | 5.2% | 1.8% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 17.1M | +0.59% | +0.3 points | |
| 2, held 2nd | 5.2% | 988K | 0% | 0 points | |
| 3, held 3rd | 1.8% | 350K | -4.5% | -0.1 points | |
| 4, held 4th | 1.3% | 250K | -13.6% | -0.2 points | |
| 5, held 5th | 1.1% | 211K | -2.3% | 0 points |
1.
CapCut
90.5%
held 1st · 17.1M estimated branded searches · +0.59% vs prior month · +0.3 points
2.
InVideo
5.2%
held 2nd · 988K estimated branded searches · 0% vs prior month · 0 points
3.
Descript1.8%
held 3rd · 350K estimated branded searches · -4.5% vs prior month · -0.1 points
4.
VEED
1.3%
held 4th · 250K estimated branded searches · -13.6% vs prior month · -0.2 points
5.
Kapwing1.1%
held 5th · 211K estimated branded searches · -2.3% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among online video editing platforms worldwide?
5 brands
In August 2026, CapCut was the most searched among online video editing platforms worldwide, with an estimated 17.1M branded searches and 90.5% estimated Share of Search within this set. InVideo is in 2nd place, 85.3 percentage points behind at 5.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CapCut | 86.2% → 90.5% | 91.4%May 2026 | 86.1%Nov 2025 | 1st |
| InVideo | 7.4% → 5.2% | 7.4%Oct 2025 | 4.7%Jun 2026 | 2nd |
| Descript | 2% → 1.8% | 2.1%Feb 2026 | 1.4%May 2026 | 5th → 3rd |
| VEED | 2.1% → 1.3% | 2.1%Nov 2025 | 1.3%May 2026 | 4th |
| Kapwing | 2.4% → 1.1% | 2.9%Nov 2025 | 1.1%Aug 2026 | 3rd → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among online video editing platforms worldwide increased from 86.2% to 90.5%.
- Across the 11 months ending August 2026, InVideo’s estimated Share of Search among online video editing platforms worldwide decreased from 7.4% to 5.2%.
- Across the 11 months ending August 2026, VEED’s estimated Share of Search among online video editing platforms worldwide decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide decreased from 2.4% to 1.1%.
- Across the 11 months ending August 2026, CapCut’s estimated Share of Search among online video editing platforms worldwide peaked at 91.4% in May 2026 and was lowest at 86.1% in November 2025.
- Across the 11 months ending August 2026, InVideo’s estimated Share of Search among online video editing platforms worldwide peaked at 7.4% in October 2025 and was lowest at 4.7% in June 2026.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Descript rose from 5th to 3rd among online video editing platforms worldwide.
- Across the 11 months ending August 2026, Kapwing fell from 3rd to 5th among online video editing platforms worldwide.
How did search popularity change for online video editing platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 39.9% over 11 measured months, from 415K to 250K in August 2026.
Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.
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