How popular isDescript in search?
In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 1.8% estimated Share of Search among online video editing platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which online video editing platforms compete with Descript?
Share of Search by month for CapCut, InVideo, VEED, Descript. The figures are in the table below the chart.
View monthly share of search table
| Month | CapCut | InVideo | VEED | Descript | Kapwing |
|---|---|---|---|---|---|
| Oct 2025 | 85.1% | 7.3% | 3.3% | 1.9% | 2.3% |
| Nov 2025 | 85.1% | 6.8% | 3.3% | 1.9% | 2.8% |
| Dec 2025 | 89% | 4.8% | 2.7% | 1.4% | 2% |
| Jan 2026 | 88.1% | 5.8% | 2.4% | 1.7% | 2% |
| Feb 2026 | 87.5% | 5.8% | 2.7% | 2% | 2% |
| Mar 2026 | 88.5% | 5.5% | 2.6% | 1.7% | 1.6% |
| Apr 2026 | 86.4% | 6.6% | 3.1% | 1.9% | 2% |
| May 2026 | 90.6% | 4.7% | 2.2% | 1.4% | 1.2% |
| Jun 2026 | 90% | 4.6% | 2.4% | 1.8% | 1.1% |
| Jul 2026 | 89.4% | 5.2% | 2.4% | 1.9% | 1.1% |
| Aug 2026 | 89.6% | 5.2% | 2.4% | 1.8% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 17.1M | +0.59% | +0.2 points | |
| 2, held 2nd | 5.2% | 988K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 451K | -0.75% | 0 points | |
| 4, held 4th | 1.8% | 350K | -4.5% | -0.1 points | |
| 5, held 5th | 1.1% | 211K | -2.3% | 0 points |
1.
CapCut
89.6%
Held 1st. 17.1M estimated branded searches, +0.59% vs prior month. Share +0.2 points.
2.
InVideo
5.2%
Held 2nd. 988K estimated branded searches, 0% vs prior month. Share 0 points.
3.
VEED
2.4%
Held 3rd. 451K estimated branded searches, -0.75% vs prior month. Share 0 points.
4.
Descript1.8%
Held 4th. 350K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
5.
Kapwing1.1%
Held 5th. 211K estimated branded searches, -2.3% vs prior month. Share 0 points.
Compare search popularity between Descript and its closest rivals
How has branded search demand for Descript changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
- Across the 11 months ending August 2026, Descript rose from 5th to 4th among online video editing platforms worldwide.
How did search popularity change for online video editing platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.
Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.
Where does Descript compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI video editing tools | 5th of 6 | 1.8% | Show ranking |
| Online video editing platforms | 4th of 5 | 1.8% | Shown above |
| Clip editing tools | 4th of 5 | 1.9% | Show ranking |
| Podcast editing software | 2nd of 6 | 17.5% | Show ranking |
| Caption and subtitle tools | 4th of 5 | 20.8% | Show ranking |
| Podcast production software | 2nd of 5 | 21.2% | Show ranking |
| Video repurposing tools | 2nd of 5 | 29.3% | Show ranking |
| Audio and video transcription platforms | 2nd of 5 | 38.7% | Show ranking |
| Podcast editing tools | 1st of 5 | 65.3% | Show ranking |
How is Descript measured?
Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- descript
- descript ai video editor
- descript app
- descript audio transcription
- descript com
- descript software
- descript transcribe
- descript transcription
- descript video editor
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Is Descript your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.