Brandwave

Caption and subtitle tools:Which brands are most popular in search?

In August 2026, VEED was the most searched among caption and subtitle tools worldwide, with an estimated 451K branded searches and 26.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VEED26.8%
  2. Otter24.4%
  3. Rev24.3%
  4. Descript20.8%
  5. Happy Scribe3.7%

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Share of SearchLeaderboard

Compare tools that add captions and subtitles to video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among caption and subtitle tools worldwide, by month

Share of Search by month for VEED, Otter, Rev, Descript, Happy Scribe. The figures are in the table below the chart.

View monthly share of search table
MonthVEEDOtterRevDescriptHappy Scribe
Oct 202530.1%27.1%18.8%17.7%6.3%
Nov 202532.1%23.7%19.8%18.8%5.5%
Dec 202534.6%23%18.9%18.3%5.2%
Jan 202628.5%26.2%21.1%19.5%4.7%
Feb 202626.7%27.3%21%20.2%4.8%
Mar 202628%30.2%18.8%17.9%5.2%
Apr 202628.1%30.1%18.9%17.7%5.2%
May 202626.3%30.1%21.5%17.2%4.9%
Jun 202625.9%27.1%23.2%19.5%4.3%
Jul 202626.4%25.1%23.5%21.3%3.7%
Aug 202626.8%24.4%24.3%20.8%3.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.VEED

    26.8%

    Held 1st. 451K estimated branded searches, -0.75% vs prior month. Share +0.3 points.

  2. 2.Otter

    24.4%

    Held 2nd. 411K estimated branded searches, -4.7% vs prior month. Share -0.7 points.

  3. 3.Rev

    24.3%

    Held 3rd. 410K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  4. 4.Descript

    20.8%

    Held 4th. 350K estimated branded searches, -4.5% vs prior month. Share -0.5 points.

  5. 5.Happy Scribe

    3.7%

    Held 5th. 62.5K estimated branded searches, -1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among caption and subtitle tools worldwide?

In August 2026, VEED was the most searched among caption and subtitle tools worldwide, with an estimated 451K branded searches and 26.8% estimated Share of Search within this set. Otter is in 2nd place, 2.4 percentage points behind at 24.4% Share of Search.

Global caption and subtitle tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
VEED30.1% → 26.8%34.6%Dec 202525.9%Jun 20261st
Otter27.1% → 24.4%30.2%Mar 202623%Dec 20252nd
Rev18.8% → 24.3%24.3%Aug 202618.8%Mar 20263rd
Descript17.7% → 20.8%21.3%Jul 202617.2%May 20264th
Happy Scribe6.3% → 3.7%6.3%Oct 20253.7%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, VEED’s estimated Share of Search among caption and subtitle tools worldwide decreased from 30.1% to 26.8%.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide decreased from 27.1% to 24.4%.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among caption and subtitle tools worldwide increased from 18.8% to 24.3%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide increased from 17.7% to 20.8%.
  • Across the 11 months ending August 2026, Happy Scribe’s estimated Share of Search among caption and subtitle tools worldwide decreased from 6.3% to 3.7%.
  • Across the 11 months ending August 2026, VEED’s estimated Share of Search among caption and subtitle tools worldwide peaked at 34.6% in December 2025 and was lowest at 25.9% in June 2026.
  • Across the 11 months ending August 2026, Otter’s estimated Share of Search among caption and subtitle tools worldwide peaked at 30.2% in March 2026 and was lowest at 23% in December 2025.
  • Across the 11 months ending August 2026, Rev’s estimated Share of Search among caption and subtitle tools worldwide peaked at 24.3% in August 2026 and was lowest at 18.8% in March 2026.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among caption and subtitle tools worldwide peaked at 21.3% in July 2026 and was lowest at 17.2% in May 2026.
  • Across the 11 months ending August 2026, Happy Scribe’s estimated Share of Search among caption and subtitle tools worldwide peaked at 6.3% in October 2025 and was lowest at 3.7% in July 2026.

How did search popularity change for caption and subtitle tools worldwide in August 2026?

  1. In August 2026, Rev gained estimated Share of Search among caption and subtitle tools worldwide, from 23.5% to 24.3%.

  2. In August 2026, Otter lost estimated Share of Search among caption and subtitle tools worldwide, from 25.1% to 24.4%.

  3. In August 2026, Descript lost estimated Share of Search among caption and subtitle tools worldwide, from 21.3% to 20.8%.

  4. Estimated monthly branded searches for Happy Scribe worldwide fell 54.8% over 11 measured months, from 138K to 62.5K in August 2026.

  5. Estimated monthly branded searches for VEED worldwide fell 31.8% over 11 measured months, from 661K to 451K in August 2026.

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