Brandwave

How popular isSubmagic?

In September 2026, people searched for Submagic by name about 74,000 times worldwide, about the same as the previous year. These searches made up 6.2% of all global caption and subtitle tool searches, placing Submagic fourth out of seven tools. When we asked both ChatGPT and Google AI Overviews about caption and subtitle tools, Submagic appeared in two of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Submagic is the fourth most searched of 7 competitors and the joint third most recommended in AI answers.

  1. VEEDShare of searches 33.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OtterShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DescriptShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SubmagicShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. RevShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top caption and subtitle tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CapCut1st
  2. VEED2nd
  3. Descript3rd
  4. Submagic3rd
  5. Rev5th
  6. Otter–
  7. Happy Scribe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Submagic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rev1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Otter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Happy Scribe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caption and subtitle tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which caption and subtitle tools compete with Submagic?

Submagic against caption and subtitle tools worldwide, by month

Share of searches by month for VEED, Otter, Descript, Submagic, Rev. The figures are in the table below the chart.

View monthly share of searches table
MonthVEEDOtterDescriptSubmagicRevCapCutHappy Scribe
Oct 202536.4%33.6%22.1%4.4%3.1%0.31%0.02%
Nov 202539.4%29.9%24%4.7%1.6%0.31%0.03%
Dec 202541.9%28.1%22.7%5.5%1.5%0.37%0.04%
Jan 202634.3%32%25.6%6.2%1.5%0.42%0.03%
Feb 202632.5%33.2%26.3%6.3%1.3%0.43%0.03%
Mar 202633.7%35.5%23%5.6%1.6%0.64%0.03%
Apr 202633.8%35.4%23%5.6%1.5%0.73%0.02%
May 202633%34.8%22.7%6.7%1.8%0.99%0.02%
Jun 202632.6%30.6%24.5%8.7%2.4%1.2%0.03%
Jul 202633.2%31%25.1%7.3%2.4%1.1%0.03%
Aug 202633.2%31.5%25.7%6.1%2.4%1.1%0.02%
Sep 202633.7%32%25.6%6.2%2%0.49%0.01%

  1. 1.VEED

    33.7%

    Held 1st. 402K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Otter

    32%

    Held 2nd. 382K estimated branded searches, +0.11% vs prior month. Share +0.5 points.

  3. 3.Descript

    25.6%

    Held 3rd. 305K estimated branded searches, -2% vs prior month. Share -0.1 points.

  4. 4.Submagic

    6.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Rev

    2%

    Held 5th. 23.9K estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  6. 6.CapCut

    0.49%

    Held 6th. 5.8K estimated branded searches, -54.7% vs prior month. Share -0.6 points.

  7. 7.Happy Scribe

    0.01%

    Held 7th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Submagic and its closest rivals

Every comparison with Submagic

14 comparisons

How has branded search demand for Submagic changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Submagic worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide increased from 4.4% to 6.2%.
  • Across the 12 months ending September 2026, Submagic’s share of searches among caption and subtitle tools worldwide peaked at 8.7% in June 2026 and was lowest at 4.4% in October 2025.

How did search popularity change for caption and subtitle tools worldwide in September 2026?

6 changes

  1. In September 2026, Otter gained share of searches among caption and subtitle tools worldwide, from 31.5% to 32%.

  2. In September 2026, VEED gained share of searches among caption and subtitle tools worldwide, from 33.2% to 33.7%.

  3. In September 2026, CapCut lost share of searches among caption and subtitle tools worldwide, from 1.1% to 0.49%.

  4. Estimated monthly branded searches for Happy Scribe worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

  5. Estimated monthly branded searches for Rev worldwide fell 54.1% over 12 measured months, from 52.1K to 23.9K in September 2026.

  6. Estimated monthly branded searches for Descript worldwide fell 18.4% over 12 measured months, from 373K to 305K in September 2026.

How are Submagic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Submagic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • submagic

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How the Brand Demand Index is measured

Where does Submagic compete?

Submagic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators7th of 90.29%Show ranking
AI clipping tools4th of 65.3%Show ranking
Caption and subtitle tools4th of 76.2%Shown above
Creator with pink hair and a pink jacket

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