Brandwave

How popular isSubmagic?

In September 2026, people searched for Submagic by name about 74,000 times worldwide, about the same as the previous year. These searches made up 3.9% of all global video repurposing tool searches, placing Submagic sixth out of nine tools. When we asked both ChatGPT and Google AI Overviews about video repurposing tools, Submagic appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Submagic is the sixth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Opus ClipShare of searches 46.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VEEDShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DescriptShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. 2short.aiShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SubmagicShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top video repurposing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Vizard2nd
  3. Descript3rd
  4. Repurpose.io4th
  5. Klap5th
  6. Submagic6th
  7. VEED–
  8. 2short.ai–
  9. Munch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Opus Clip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Repurpose.io3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klap1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Submagic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VEED0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 2short.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video repurposing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which video repurposing tools compete with Submagic?

Submagic against video repurposing tools worldwide, by month

Share of searches by month for Opus Clip, VEED, Descript, 2short.ai, Klap, Submagic, Vizard. The figures are in the table below the chart.

View monthly share of searches table
MonthOpus ClipVEEDDescript2short.aiKlapSubmagicVizardRepurpose.ioMunch
Oct 202537.3%27.3%16.6%8.9%3.3%3.3%2.7%0.37%0.25%
Nov 202537.4%27.4%16.7%9%2.7%3.3%2.7%0.55%0.23%
Dec 202537.5%26.4%14.3%11.4%3.4%3.4%2.8%0.57%0.26%
Jan 202643.6%21.4%15.9%8.6%3.1%3.9%2.6%0.64%0.32%
Feb 202639.9%22.2%17.9%9.6%2.9%4.3%2.4%0.48%0.29%
Mar 202640.1%25.1%17.1%7.6%2.8%4.1%2.3%0.69%0.33%
Apr 202641.2%25.8%17.5%5.2%2.9%4.3%2.3%0.58%0.29%
May 202642.5%22.7%15.6%6.8%3.1%4.6%3.8%0.76%0.29%
Jun 202643.7%21.4%16.1%5.7%3.2%5.7%3.2%0.78%0.29%
Jul 202648.7%20.3%15.3%3.6%3.6%4.5%3%0.74%0.25%
Aug 202645.1%21.6%16.7%3.3%4.9%4%3.3%0.99%0.22%
Sep 202646.3%21.3%16.2%3.9%3.9%3.9%3.2%0.98%0.22%

  1. 1.Opus Clip

    46.3%

    Held 1st. 874K estimated branded searches, +4.3% vs prior month. Share +1.3 points.

  2. 2.VEED

    21.3%

    Held 2nd. 402K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Descript

    16.2%

    Held 3rd. 305K estimated branded searches, -2% vs prior month. Share -0.6 points.

  4. 4.2short.ai

    3.9%

    Moved from 6th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Klap

    3.9%

    Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Submagic

    3.9%

    Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Vizard

    3.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Repurpose.io

    0.98%

    Held 8th. 18.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Munch

    0.22%

    Held 9th. 4.2K estimated branded searches, +1.2% vs prior month. Share 0 points.

Compare popularity between Submagic and its closest rivals

Every comparison with Submagic

16 comparisons

How has branded search demand for Submagic changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Submagic worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Submagic’s share of searches among video repurposing tools worldwide increased from 3.3% to 3.9%.
  • Across the 12 months ending September 2026, Submagic’s share of searches among video repurposing tools worldwide peaked at 5.7% in June 2026 and was lowest at 3.3% in October 2025.

How did search popularity change for video repurposing tools worldwide in September 2026?

6 changes

  1. In September 2026, 2short.ai overtook Klap and Submagic to rank 4th among video repurposing tools worldwide, with 3.9% of the searches.

  2. In September 2026, Opus Clip gained share of searches among video repurposing tools worldwide, from 45.1% to 46.3%.

  3. In September 2026, Klap lost share of searches among video repurposing tools worldwide, from 4.9% to 3.9%.

  4. In September 2026, Descript lost share of searches among video repurposing tools worldwide, from 16.7% to 16.2%.

  5. Submagic’s share of searches among video repurposing tools worldwide has lost ground for 3 months in a row, from 5.7% to 3.9% in September 2026.

  6. Estimated monthly branded searches for Repurpose.io worldwide rose 121.7% over 12 measured months, from 8.3K to 18.4K in September 2026.

How are Submagic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Submagic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • submagic

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How the Brand Demand Index is measured

Where does Submagic compete?

Submagic is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators7th of 90.29%Show ranking
Video repurposing tools6th of 93.9%Shown above
AI clipping tools4th of 65.3%Show ranking
Caption and subtitle tools4th of 76.2%Show ranking
Creator with pink hair and a pink jacket

Is Submagic your brand?

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