Google Veo vs Submagic:Which is more popular?
In September 2026, Google Veo had more branded searches than Submagic among short video generators worldwide. Google Veo had about 879,000 branded searches, while Submagic had 74,000. Google Veo made up 3.5% of all short video generator searches we track, and Submagic accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about short video generators, Google Veo appeared in two of the five answers and Submagic in one. Google Veo was mentioned before Submagic in two out of three answers that named either.
Who do people search for more?
Google Veo, about 12 searches for every 1 for Submagic
Who does AI mention more?
Google Veo, mentioned in 2 of 5 answers, Submagic in 1
Who does AI recommend more?
Google Veo, named ahead of Submagic in 2 of 3 answers
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Top short video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Veo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Veo was listed before Submagic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Opus Clip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kling AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Veo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Runway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vizard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Choppity2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klap1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Submagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about short video generators
5 answers
Asked ChatGPT
“Which short video generator should I use?”
Asked ChatGPT
“What are the best short video generators?”
Asked ChatGPT
“What's the best short video generator for turning long videos into clips?”
Searched Google, AI Overview
“video clip maker”
Searched Google, AI Overview
“ai clip generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Google Veo or Submagic more popular in search?
This chart shows how often people search Google for Google Veo and Submagic by name. Each line represents a brand's share of searches for all nine short video generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Veo, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | Kling AI | Google Veo | Opus Clip | Runway | Klap | Submagic | Vizard | Choppity |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.2% | 7.8% | 3.8% | 2.8% | 0.33% | 0.33% | 0.27% | 0.01% |
| Nov 2025 | 78.8% | 6.9% | 6.6% | 3.9% | 2.8% | 0.28% | 0.34% | 0.28% | <0.01% |
| Dec 2025 | 75.2% | 14.9% | 4.3% | 2.9% | 2% | 0.27% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 71.8% | 17.3% | 4.2% | 3.5% | 2.3% | 0.26% | 0.31% | 0.21% | 0.02% |
| Feb 2026 | 73.8% | 14.6% | 4.5% | 3.6% | 2.6% | 0.26% | 0.39% | 0.22% | 0.03% |
| Mar 2026 | 78% | 10.3% | 4% | 3.3% | 3.7% | 0.23% | 0.34% | 0.19% | 0.02% |
| Apr 2026 | 76% | 10% | 4.1% | 3.9% | 5% | 0.27% | 0.41% | 0.22% | 0.04% |
| May 2026 | 77% | 12.4% | 3.6% | 3.1% | 3% | 0.22% | 0.34% | 0.27% | 0.02% |
| Jun 2026 | 76.6% | 12.3% | 4.5% | 3.8% | 1.8% | 0.27% | 0.49% | 0.27% | 0.04% |
| Jul 2026 | 72.5% | 14.2% | 6.3% | 4.2% | 1.7% | 0.31% | 0.38% | 0.26% | 0.04% |
| Aug 2026 | 76.6% | 12.2% | 4.8% | 3.7% | 1.6% | 0.4% | 0.33% | 0.27% | 0.04% |
| Sep 2026 | 81.7% | 8.8% | 3.5% | 3.4% | 1.7% | 0.29% | 0.29% | 0.24% | 0.04% |
How has the Google Veo and Submagic comparison changed over the last 12 months?
3 findings
- Google Veo was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Veo’s share of searches among short video generators worldwide moved from 7.8% to 3.5%, and its estimated monthly branded searches moved from 1.7M to 879K.
- Across the 12 months ending September 2026, Submagic’s share of searches among short video generators worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for short video generators worldwide in September 2026?
1 change

In September 2026, Google Veo lost share of searches among short video generators worldwide, from 4.8% to 3.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Google Veo’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Veo
3 branded search terms
- google veo
- veo 3
- veo ai
Submagic
1 branded search term
- submagic
Other head-to-heads among short video generators

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