CapCut vs Submagic:Which is searched more?
In September 2026, CapCut had more branded searches than Submagic among short video generators worldwide. CapCut had about 20.8 million branded searches, while Submagic had 74,000. CapCut made up 81.7% of all short video generator searches we track, and Submagic accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is CapCut or Submagic more popular in search?
Compare the tools that turn long video into short clips. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CapCut, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | Kling AI | Google Veo | Opus Clip | Runway | Klap | Submagic | Vizard | Choppity |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.2% | 7.8% | 3.8% | 2.8% | 0.33% | 0.33% | 0.27% | 0.01% |
| Nov 2025 | 78.8% | 6.9% | 6.6% | 3.9% | 2.8% | 0.28% | 0.34% | 0.28% | <0.01% |
| Dec 2025 | 75.2% | 14.9% | 4.3% | 2.9% | 2% | 0.27% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 71.8% | 17.3% | 4.2% | 3.5% | 2.3% | 0.26% | 0.31% | 0.21% | 0.02% |
| Feb 2026 | 73.8% | 14.6% | 4.5% | 3.6% | 2.6% | 0.26% | 0.39% | 0.22% | 0.03% |
| Mar 2026 | 78% | 10.3% | 4% | 3.3% | 3.7% | 0.23% | 0.34% | 0.19% | 0.02% |
| Apr 2026 | 76% | 10% | 4.1% | 3.9% | 5% | 0.27% | 0.41% | 0.22% | 0.04% |
| May 2026 | 77% | 12.4% | 3.6% | 3.1% | 3% | 0.22% | 0.34% | 0.27% | 0.02% |
| Jun 2026 | 76.6% | 12.3% | 4.5% | 3.8% | 1.8% | 0.27% | 0.49% | 0.27% | 0.04% |
| Jul 2026 | 72.5% | 14.2% | 6.3% | 4.2% | 1.7% | 0.31% | 0.38% | 0.26% | 0.04% |
| Aug 2026 | 76.6% | 12.2% | 4.8% | 3.7% | 1.6% | 0.4% | 0.33% | 0.27% | 0.04% |
| Sep 2026 | 81.7% | 8.8% | 3.5% | 3.4% | 1.7% | 0.29% | 0.29% | 0.24% | 0.04% |
How has the CapCut and Submagic comparison changed over the last 12 months?
3 findings
- CapCut was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CapCut’s share of searches among short video generators worldwide moved from 76.4% to 81.7%, and its estimated monthly branded searches moved from 17M to 20.8M.
- Across the 12 months ending September 2026, Submagic’s share of searches among short video generators worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for short video generators worldwide in September 2026?
1 change
In September 2026, CapCut gained share of searches among short video generators worldwide, from 76.6% to 81.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CapCut’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short video generators
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