Brandwave

How popular isCapCut?

In September 2026, people searched for CapCut by name about 20.8 million times worldwide, a 22.4% increase from the previous year. These searches made up 81.7% of all global short video generator searches, placing CapCut first out of nine generators. When we asked both ChatGPT and Google AI Overviews about short video generators, CapCut appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

CapCut is the most searched of 9 competitors and the seventh most recommended in AI answers.

  1. CapCutShare of searches 81.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. Kling AIShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Google VeoShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Opus ClipShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. RunwayShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top short video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CapCut was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CapCut is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Opus Clip1st
  2. Google Veo2nd
  3. Choppity3rd
  4. Kling AI4th
  5. Runway4th
  6. Vizard6th
  7. CapCut7th
  8. Klap8th
  9. Submagic8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Opus Clip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kling AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Veo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Runway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Choppity2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klap1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Submagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about short video generators

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which short video generators compete with CapCut?

CapCut against short video generators worldwide, by month

Share of searches by month for CapCut, Kling AI, Google Veo, Opus Clip. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutKling AIGoogle VeoOpus ClipRunwayKlapSubmagicVizardChoppity
Oct 202576.4%8.2%7.8%3.8%2.8%0.33%0.33%0.27%0.01%
Nov 202578.8%6.9%6.6%3.9%2.8%0.28%0.34%0.28%<0.01%
Dec 202575.2%14.9%4.3%2.9%2%0.27%0.27%0.22%<0.01%
Jan 202671.8%17.3%4.2%3.5%2.3%0.26%0.31%0.21%0.02%
Feb 202673.8%14.6%4.5%3.6%2.6%0.26%0.39%0.22%0.03%
Mar 202678%10.3%4%3.3%3.7%0.23%0.34%0.19%0.02%
Apr 202676%10%4.1%3.9%5%0.27%0.41%0.22%0.04%
May 202677%12.4%3.6%3.1%3%0.22%0.34%0.27%0.02%
Jun 202676.6%12.3%4.5%3.8%1.8%0.27%0.49%0.27%0.04%
Jul 202672.5%14.2%6.3%4.2%1.7%0.31%0.38%0.26%0.04%
Aug 202676.6%12.2%4.8%3.7%1.6%0.4%0.33%0.27%0.04%
Sep 202681.7%8.8%3.5%3.4%1.7%0.29%0.29%0.24%0.04%

  1. 1.CapCut

    81.7%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +5.1 points.

  2. 2.Kling AI

    8.8%

    Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Google Veo

    3.5%

    Held 3rd. 879K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Opus Clip

    3.4%

    Held 4th. 874K estimated branded searches, +4.3% vs prior month. Share -0.3 points.

  5. 5.Runway

    1.7%

    Held 5th. 436K estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  6. 6.Klap

    0.29%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Submagic

    0.29%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Vizard

    0.24%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Choppity

    0.04%

    Held 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between CapCut and its closest rivals

Every comparison with CapCut

32 comparisons

How has branded search demand for CapCut changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CapCut worldwide rose from 17M to 20.8M.
  • Across the 12 months ending September 2026, CapCut’s share of searches among short video generators worldwide increased from 76.4% to 81.7%.
  • Across the 12 months ending September 2026, CapCut’s share of searches among short video generators worldwide peaked at 81.7% in September 2026 and was lowest at 71.8% in January 2026.

How did search popularity change for short video generators worldwide in September 2026?

5 changes

  1. In September 2026, CapCut gained share of searches among short video generators worldwide, from 76.6% to 81.7%.

  2. In September 2026, Kling AI lost share of searches among short video generators worldwide, from 12.2% to 8.8%.

  3. In September 2026, Google Veo lost share of searches among short video generators worldwide, from 4.8% to 3.5%.

  4. Estimated monthly branded searches for Choppity worldwide rose 241.4% over 12 measured months, from 2.9K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026.

How are CapCut’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CapCut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capcut
  • capcut auto captions
  • capcut captions
  • capcut subtitles
  • capcut video editor

Do you work for CapCut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CapCut compete?

CapCut is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators1st of 981.7%Shown above
Video editing software1st of 883.1%Show ranking
Video template platforms1st of 884.1%Show ranking
Faceless video tools1st of 784.3%Show ranking
AI video editing tools1st of 687.1%Show ranking
Online video editing platforms1st of 687.6%Show ranking
Video production software1st of 689.1%Show ranking
Clip editing tools1st of 592.1%Show ranking
Caption and subtitle tools6th of 70.49%Show ranking
Creator with pink hair and a pink jacket

Is CapCut your brand?

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