How popular isCapCut?
In September 2026, people searched for CapCut by name about 20.8 million times worldwide, a 22.4% increase from the previous year. These searches made up 89.1% of all global video production software searches, placing CapCut first out of six brands. When we asked both ChatGPT and Google AI Overviews about video production software, CapCut appeared in all answers and was the fourth most recommended of the six.
CapCut is the most searched of 6 competitors and the fourth most recommended in AI answers.
CapCutShare of searches 89.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
DaVinci ResolveShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Adobe Premiere ProShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Final Cut ProShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- Wondershare FilmoraShare of searches 0.32%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top video production software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CapCut appeared in all five answers. CapCut is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Premiere Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Final Cut Pro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wondershare Filmora4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Baselight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video production software
5 answers
Asked ChatGPT
“Which video production software should I use?”
Asked ChatGPT
“What are the best video production software options?”
Asked ChatGPT
“What's the best video production software for video editing?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“edit video software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which video production software compete with CapCut?
Share of searches by month for CapCut, DaVinci Resolve, Adobe Premiere Pro. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Adobe Premiere Pro | Final Cut Pro | Wondershare Filmora | Baselight |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 9.2% | 3.8% | 1% | 0.55% | 0.01% |
| Nov 2025 | 85.5% | 9.2% | 3.8% | 1% | 0.55% | 0.02% |
| Dec 2025 | 88.2% | 7.8% | 2.8% | 0.7% | 0.47% | 0.01% |
| Jan 2026 | 87.6% | 7.7% | 3.2% | 1% | 0.46% | 0.01% |
| Feb 2026 | 87.5% | 7.7% | 3.4% | 0.85% | 0.47% | 0.01% |
| Mar 2026 | 88.3% | 7.8% | 2.6% | 0.85% | 0.47% | 0.01% |
| Apr 2026 | 86.4% | 9.3% | 3.1% | 0.69% | 0.46% | 0.01% |
| May 2026 | 88.9% | 7.8% | 2.3% | 0.58% | 0.39% | 0.01% |
| Jun 2026 | 86.4% | 9.3% | 3% | 0.84% | 0.46% | 0.01% |
| Jul 2026 | 88.3% | 7.8% | 2.8% | 0.7% | 0.38% | 0.01% |
| Aug 2026 | 86.6% | 9.2% | 3% | 0.68% | 0.37% | 0.01% |
| Sep 2026 | 89.1% | 6.4% | 2.9% | 1.3% | 0.32% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.1% | 20.8M | +21.1% | +2.4 points | |
| 2, held 2nd | 6.4% | 1.5M | -18% | -2.8 points | |
| 3, held 3rd | 2.9% | 669K | +11.1% | -0.2 points | |
| 4, held 4th | 1.3% | 301K | +123% | +0.6 points | |
| 5, held 5th | 0.32% | 74K | 0% | -0.1 points | |
| 6, held 6th | 0.01% | 2.4K | 0% | 0 points |
1.
CapCut89.1%
Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +2.4 points.
6.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.8 points.
2.9%
Held 3rd. 669K estimated branded searches, +11.1% vs prior month. Share -0.2 points.
1.3%
Held 4th. 301K estimated branded searches, +123% vs prior month. Share +0.6 points.
0.32%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.01%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between CapCut and its closest rivals
Every comparison with CapCut
32 comparisons
- CapCut vs Kling AI
- CapCut vs HeyGen
- Adobe Express vs CapCut
- CapCut vs DaVinci Resolve
- CapCut vs InVideo
- CapCut vs Clipchamp
- CapCut vs Google Veo
- CapCut vs Opus Clip
- Adobe Premiere Pro vs CapCut
- CapCut vs Runway
- CapCut vs VEED
- CapCut vs Descript
- CapCut vs Filmora
- CapCut vs Final Cut Pro
- CapCut vs Envato Elements
- CapCut vs Synthesia
- CapCut vs Kapwing
- CapCut vs iMovie
- CapCut vs Motion Array
- CapCut vs Renderforest
- CapCut vs Fliki
- CapCut vs Klap
- CapCut vs Submagic
- CapCut vs Wondershare Filmora
- CapCut vs Vizard
- CapCut vs Pictory
- CapCut vs Placeit
- CapCut vs Choppity
- CapCut vs Otter
- CapCut vs Rev
- Baselight vs CapCut
- CapCut vs Happy Scribe
How has branded search demand for CapCut changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CapCut worldwide rose from 17M to 20.8M.
- Across the 12 months ending September 2026, CapCut’s share of searches among video production software worldwide increased from 85.4% to 89.1%.
How did search popularity change for video production software worldwide in September 2026?
6 changes
In September 2026, CapCut gained share of searches among video production software worldwide, from 86.6% to 89.1%.
In September 2026, Final Cut Pro gained share of searches among video production software worldwide, from 0.68% to 1.3%.
In September 2026, DaVinci Resolve lost share of searches among video production software worldwide, from 9.2% to 6.4%.
Estimated monthly branded searches for Wondershare Filmora worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
Estimated monthly branded searches for Baselight worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Estimated monthly branded searches for Adobe Premiere Pro worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.
How are CapCut’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using CapCut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- capcut
- capcut auto captions
- capcut captions
- capcut subtitles
- capcut video editor
Do you work for CapCut? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does CapCut compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Short video generators | 1st of 9 | 81.7% | Show ranking |
| Video editing software | 1st of 8 | 83.1% | Show ranking |
| Video template platforms | 1st of 8 | 84.1% | Show ranking |
| Faceless video tools | 1st of 7 | 84.3% | Show ranking |
| AI video editing tools | 1st of 6 | 87.1% | Show ranking |
| Online video editing platforms | 1st of 6 | 87.6% | Show ranking |
| Video production software | 1st of 6 | 89.1% | Shown above |
| Clip editing tools | 1st of 5 | 92.1% | Show ranking |
| Caption and subtitle tools | 6th of 7 | 0.49% | Show ranking |
Is CapCut your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.