Brandwave

How popular isCapCut?

In September 2026, people searched for CapCut by name about 20.8 million times worldwide, a 22.4% increase from the previous year. These searches made up 84.3% of all global faceless video tool searches, placing CapCut first out of seven tools. When we asked both ChatGPT and Google AI Overviews about faceless video tools, CapCut appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

CapCut is the most searched of 7 competitors and the second most recommended in AI answers.

  1. CapCutShare of searches 84.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. HeyGenShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. InVideoShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RunwayShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SynthesiaShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top faceless video tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CapCut was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CapCut is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. InVideo1st
  2. CapCut2nd
  3. Pictory3rd
  4. Fliki4th
  5. Runway5th
  6. Synthesia6th
  7. HeyGen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • InVideo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Runway3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fliki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pictory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HeyGen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about faceless video tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which faceless video tools compete with CapCut?

CapCut against faceless video tools worldwide, by month

Share of searches by month for CapCut, HeyGen, InVideo. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutHeyGenInVideoRunwaySynthesiaFlikiPictory
Oct 202577.3%10%6.6%2.8%2.1%0.5%0.75%
Nov 202577.5%10.4%6.2%2.8%2.1%0.5%0.61%
Dec 202582%8.7%4.5%2.2%1.8%0.36%0.53%
Jan 202679.4%10%5.2%2.6%1.7%0.28%0.77%
Feb 202677.7%11.6%5.1%2.8%1.7%0.28%0.76%
Mar 202679.2%9.7%5%3.7%1.4%0.28%0.77%
Apr 202675.2%11.3%5.8%5%1.7%0.27%0.89%
May 202681.1%9.7%4.2%3.2%1.2%0.24%0.43%
Jun 202682%9.8%4.2%1.9%1.5%0.29%0.36%
Jul 202681.6%9.7%4.7%2%1.5%0.29%0.29%
Aug 202682.2%9.6%4.7%1.7%1.2%0.35%0.24%
Sep 202684.3%8.1%4.2%1.8%1%0.37%0.25%

  1. 1.CapCut

    84.3%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +2.1 points.

  2. 2.HeyGen

    8.1%

    Held 2nd. 2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.InVideo

    4.2%

    Held 3rd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  4. 4.Runway

    1.8%

    Held 4th. 436K estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  5. 5.Synthesia

    1%

    Held 5th. 250K estimated branded searches, +0.32% vs prior month. Share -0.2 points.

  6. 6.Fliki

    0.37%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Pictory

    0.25%

    Held 7th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between CapCut and its closest rivals

Every comparison with CapCut

32 comparisons

How has branded search demand for CapCut changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CapCut worldwide rose from 17M to 20.8M.
  • Across the 12 months ending September 2026, CapCut’s share of searches among faceless video tools worldwide increased from 77.3% to 84.3%.
  • Across the 12 months ending September 2026, CapCut’s share of searches among faceless video tools worldwide peaked at 84.3% in September 2026 and was lowest at 75.2% in April 2026.

How did search popularity change for faceless video tools worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among faceless video tools worldwide, from 82.2% to 84.3%.

  2. In September 2026, HeyGen lost share of searches among faceless video tools worldwide, from 9.6% to 8.1%.

  3. In September 2026, InVideo lost share of searches among faceless video tools worldwide, from 4.7% to 4.2%.

  4. Estimated monthly branded searches for Pictory worldwide fell 63.3% over 12 measured months, from 165K to 60.5K in September 2026.

  5. Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.

  6. Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026.

How are CapCut’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using CapCut’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capcut
  • capcut auto captions
  • capcut captions
  • capcut subtitles
  • capcut video editor

Do you work for CapCut? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CapCut compete?

CapCut is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators1st of 981.7%Show ranking
Video editing software1st of 883.1%Show ranking
Video template platforms1st of 884.1%Show ranking
Faceless video tools1st of 784.3%Shown above
AI video editing tools1st of 687.1%Show ranking
Online video editing platforms1st of 687.6%Show ranking
Video production software1st of 689.1%Show ranking
Clip editing tools1st of 592.1%Show ranking
Caption and subtitle tools6th of 70.49%Show ranking
Creator with pink hair and a pink jacket

Is CapCut your brand?

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