Brandwave

Faceless video tools:Which brands are most popular in search?

In August 2026, HeyGen was the most searched among faceless video tools worldwide, with an estimated 1.7M branded searches and 55.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen55.1%
  2. InVideo32.4%
  3. Synthesia8.5%
  4. Fliki2.4%
  5. Pictory1.6%

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Share of SearchLeaderboard

Compare the tools used to make video without appearing on camera. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among faceless video tools worldwide, by month

Share of Search by month for HeyGen, InVideo, Synthesia, Fliki. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenInVideoSynthesiaFlikiPictory
Oct 202545.1%34.7%13.6%2.6%3.9%
Nov 202548.4%33.5%12.1%2.7%3.3%
Dec 202551%30.2%12.7%2.4%3.6%
Jan 202651.4%31.5%10.8%1.7%4.6%
Feb 202655.5%28.9%9.7%1.6%4.2%
Mar 202652.4%31.7%9.2%1.8%4.9%
Apr 202652.6%31.8%9.2%1.5%4.9%
May 202657.5%29.3%8.6%1.7%3%
Jun 202656.1%28.1%11.4%1.9%2.4%
Jul 202655.4%30.6%10.3%1.9%1.9%
Aug 202655.1%32.4%8.5%2.4%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HeyGen

    55.1%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.3 points.

  2. 2.InVideo

    32.4%

    Held 2nd. 988K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Synthesia

    8.5%

    Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.8 points.

  4. 4.Fliki

    2.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Pictory

    1.6%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among faceless video tools worldwide?

In August 2026, HeyGen was the most searched among faceless video tools worldwide, with an estimated 1.7M branded searches and 55.1% estimated Share of Search within this set. InVideo is in 2nd place, 22.7 percentage points behind at 32.4% Share of Search.

Global faceless video tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HeyGen45.1% → 55.1%57.5%May 202645.1%Oct 20251st
InVideo34.7% → 32.4%34.7%Oct 202528.1%Jun 20262nd
Synthesia13.6% → 8.5%13.6%Oct 20258.5%Aug 20263rd
Fliki2.6% → 2.4%2.7%Nov 20251.5%Apr 20265th → 4th
Pictory3.9% → 1.6%4.9%Apr 20261.6%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide increased from 45.1% to 55.1%.
  • Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide decreased from 34.7% to 32.4%.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among faceless video tools worldwide decreased from 13.6% to 8.5%.
  • Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide decreased from 3.9% to 1.6%.
  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide peaked at 57.5% in May 2026 and was lowest at 45.1% in October 2025.
  • Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide peaked at 34.7% in October 2025 and was lowest at 28.1% in June 2026.
  • Across the 11 months ending August 2026, Fliki’s estimated Share of Search among faceless video tools worldwide peaked at 2.7% in November 2025 and was lowest at 1.5% in April 2026.
  • Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.6% in August 2026.
  • Across the 11 months ending August 2026, Fliki rose from 5th to 4th among faceless video tools worldwide.
  • Across the 11 months ending August 2026, Pictory fell from 4th to 5th among faceless video tools worldwide.

How did search popularity change for faceless video tools worldwide in August 2026?

  1. In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%.

  2. In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%.

  3. In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%.

  4. HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.

  5. Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.

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