How popular isPictory in search?
In August 2026, there were an estimated 49.5K branded searches for Pictory worldwide which is down 70% over the last 11 months. Pictory holds 1.6% estimated Share of Search among faceless video tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Pictory and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which faceless video tools compete with Pictory?
Share of Search by month for HeyGen, InVideo, Synthesia, Fliki, Pictory. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | InVideo | Synthesia | Fliki | Pictory |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 34.7% | 13.6% | 2.6% | 3.9% |
| Nov 2025 | 48.4% | 33.5% | 12.1% | 2.7% | 3.3% |
| Dec 2025 | 51% | 30.2% | 12.7% | 2.4% | 3.6% |
| Jan 2026 | 51.4% | 31.5% | 10.8% | 1.7% | 4.6% |
| Feb 2026 | 55.5% | 28.9% | 9.7% | 1.6% | 4.2% |
| Mar 2026 | 52.4% | 31.7% | 9.2% | 1.8% | 4.9% |
| Apr 2026 | 52.6% | 31.8% | 9.2% | 1.5% | 4.9% |
| May 2026 | 57.5% | 29.3% | 8.6% | 1.7% | 3% |
| Jun 2026 | 56.1% | 28.1% | 11.4% | 1.9% | 2.4% |
| Jul 2026 | 55.4% | 30.6% | 10.3% | 1.9% | 1.9% |
| Aug 2026 | 55.1% | 32.4% | 8.5% | 2.4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 1.7M | -6.2% | -0.3 points | |
| 2, held 2nd | 32.4% | 988K | 0% | +1.8 points | |
| 3, held 3rd | 8.5% | 258K | -22.5% | -1.8 points | |
| 4, held 4th | 2.4% | 74K | +22.3% | +0.6 points | |
| 5, held 5th | 1.6% | 49.5K | -18.2% | -0.2 points |
1.
HeyGen
55.1%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.3 points.
2.
InVideo
32.4%
Held 2nd. 988K estimated branded searches, 0% vs prior month. Share +1.8 points.
8.5%
Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.8 points.
4.
Fliki2.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
5.
Pictory1.6%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Pictory and its closest rivals
How has branded search demand for Pictory changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pictory worldwide fell from 165K to 49.5K.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide decreased from 3.9% to 1.6%.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Pictory fell from 4th to 5th among faceless video tools worldwide.
How did search popularity change for faceless video tools worldwide in August 2026?
5 changes
In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%.
In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%.
In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%.
HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.
Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.
How is Pictory measured?
Brandwave collects information about searches that people make online using Pictory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pictory
Do you work for Pictory? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pictory your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.