Brandwave

How popular isRunway?

In September 2026, people searched for Runway by name about 436,000 times worldwide, a 29% decrease from the previous year. These searches made up 1.8% of all global faceless video tool searches, placing Runway fourth out of seven tools. When we asked both ChatGPT and Google AI Overviews about faceless video tools, Runway appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Runway is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. CapCutShare of searches 84.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. HeyGenShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. InVideoShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RunwayShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SynthesiaShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top faceless video tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Runway was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Runway is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. InVideo1st
  2. CapCut2nd
  3. Pictory3rd
  4. Fliki4th
  5. Runway5th
  6. Synthesia6th
  7. HeyGen7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • InVideo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Runway3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fliki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pictory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HeyGen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about faceless video tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which faceless video tools compete with Runway?

Runway against faceless video tools worldwide, by month

Share of searches by month for CapCut, HeyGen, InVideo, Runway. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutHeyGenInVideoRunwaySynthesiaFlikiPictory
Oct 202577.3%10%6.6%2.8%2.1%0.5%0.75%
Nov 202577.5%10.4%6.2%2.8%2.1%0.5%0.61%
Dec 202582%8.7%4.5%2.2%1.8%0.36%0.53%
Jan 202679.4%10%5.2%2.6%1.7%0.28%0.77%
Feb 202677.7%11.6%5.1%2.8%1.7%0.28%0.76%
Mar 202679.2%9.7%5%3.7%1.4%0.28%0.77%
Apr 202675.2%11.3%5.8%5%1.7%0.27%0.89%
May 202681.1%9.7%4.2%3.2%1.2%0.24%0.43%
Jun 202682%9.8%4.2%1.9%1.5%0.29%0.36%
Jul 202681.6%9.7%4.7%2%1.5%0.29%0.29%
Aug 202682.2%9.6%4.7%1.7%1.2%0.35%0.24%
Sep 202684.3%8.1%4.2%1.8%1%0.37%0.25%

  1. 1.CapCut

    84.3%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +2.1 points.

  2. 2.HeyGen

    8.1%

    Held 2nd. 2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.InVideo

    4.2%

    Held 3rd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  4. 4.Runway

    1.8%

    Held 4th. 436K estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  5. 5.Synthesia

    1%

    Held 5th. 250K estimated branded searches, +0.32% vs prior month. Share -0.2 points.

  6. 6.Fliki

    0.37%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  7. 7.Pictory

    0.25%

    Held 7th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Runway and its closest rivals

Every comparison with Runway

18 comparisons

How has branded search demand for Runway changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Runway worldwide fell from 614K to 436K.
  • Across the 12 months ending September 2026, Runway’s share of searches among faceless video tools worldwide decreased from 2.8% to 1.8%.
  • Across the 12 months ending September 2026, Runway’s share of searches among faceless video tools worldwide peaked at 5% in April 2026 and was lowest at 1.7% in August 2026.

How did search popularity change for faceless video tools worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among faceless video tools worldwide, from 82.2% to 84.3%.

  2. In September 2026, HeyGen lost share of searches among faceless video tools worldwide, from 9.6% to 8.1%.

  3. In September 2026, InVideo lost share of searches among faceless video tools worldwide, from 4.7% to 4.2%.

  4. Estimated monthly branded searches for Pictory worldwide fell 63.3% over 12 measured months, from 165K to 60.5K in September 2026.

  5. Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.

  6. Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026.

How are Runway’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Runway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • runway ai
  • runway ml

Do you work for Runway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Runway compete?

Runway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators5th of 91.7%Show ranking
Faceless video tools4th of 71.8%Shown above
AI video editing tools5th of 61.8%Show ranking
AI video generators6th of 85.6%Show ranking
Creator with pink hair and a pink jacket

Is Runway your brand?

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