Brandwave

How popular isAdobe Firefly in search?

In September 2026, people searched for Adobe Firefly by name about 1 million times worldwide, about the same as the previous year. These searches made up 12.8% of all global AI video generator searches, placing Adobe Firefly third out of eight generators. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Kling AI28.7%
  2. HeyGen25.6%
  3. Adobe Firefly12.8%
  4. Google Veo11.3%
  5. Luma AI9.6%
  6. Runway5.6%
  7. Synthesia3.2%
  8. Pika3.2%
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Which AI video generators compete with Adobe Firefly?

Adobe Firefly against AI video generators worldwide, by month

Share of searches by month for Kling AI, HeyGen, Adobe Firefly, Google Veo, Luma AI, Runway, Synthesia, Pika. The figures are in the table below the chart.

View monthly share of searches table
MonthKling AIHeyGenAdobe FireflyGoogle VeoLuma AIRunwaySynthesiaPika
Oct 202522.1%26.6%12.1%21.1%4.1%7.4%5.5%1.1%
Nov 202519.5%29.6%13%18.5%4.4%8%5.9%1.2%
Dec 202540.9%22%8.2%11.8%5.7%5.5%4.6%1.4%
Jan 202642.8%22.3%7%10.4%6.4%5.7%3.9%1.4%
Feb 202635.2%26.7%8.6%10.8%7%6.3%3.9%1.4%
Mar 202627.7%25.7%10.1%10.8%9.1%9.8%3.8%3%
Apr 202623.8%27%10.6%9.8%10.6%12%4%2.1%
May 202630.8%22.9%11.2%9%14.3%7.5%2.8%1.5%
Jun 202632%23.7%11.7%11.6%10.5%4.7%3.6%2.3%
Jul 202633.6%20.3%10%14.9%11%4.1%3.1%3%
Aug 202632.3%23.5%11.8%12.7%9.6%4.2%2.9%2.9%
Sep 202628.7%25.6%12.8%11.3%9.6%5.6%3.2%3.2%

  1. 1.Kling AI

    28.7%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.HeyGen

    25.6%

    Held 2nd. 2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Adobe Firefly

    12.8%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Google Veo

    11.3%

    Moved from 3rd to 4th. 879K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Luma AI

    9.6%

    Held 5th. 751K estimated branded searches, -8.2% vs prior month. Share 0 points.

  6. 6.Runway

    5.6%

    Held 6th. 436K estimated branded searches, +22.5% vs prior month. Share +1.4 points.

  7. 7.Synthesia

    3.2%

    Held 7th. 250K estimated branded searches, +0.32% vs prior month. Share +0.3 points.

  8. 8.Pika

    3.2%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Adobe Firefly and its closest rivals

Every comparison with Adobe Firefly

19 comparisons

How has branded search demand for Adobe Firefly changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Firefly worldwide held steady at 1M.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide increased from 12.1% to 12.8%.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide peaked at 13% in November 2025 and was lowest at 7% in January 2026.
  • Across the 12 months ending September 2026, Adobe Firefly rose from 4th to 3rd among AI video generators worldwide.

How did search popularity change for AI video generators worldwide in September 2026?

6 changes

  1. In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.

  2. In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.

  3. In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%.

  4. In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.

  5. In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.

  6. Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.

How are Adobe Firefly’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe firefly

How the Brand Demand Index is measured

Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Firefly compete?

Adobe Firefly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI image editing tools4th of 80.48%Show ranking
AI video generators3rd of 812.8%Shown above
AI image generators3rd of 620.7%Show ranking
Creator with pink hair and a pink jacket

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