Brandwave

Adobe Firefly vs Ideogram:Which is more popular?

In September 2026, Adobe Firefly had more branded searches than Ideogram among AI image generators worldwide. Adobe Firefly had about 1 million branded searches, while Ideogram had 368,000. Adobe Firefly made up 20.7% of all AI image generator searches we track, and Ideogram accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about AI image generators, Adobe Firefly appeared in four of the five answers and Ideogram in three. Ideogram was mentioned before Adobe Firefly in three out of four answers.

Among AI image generators worldwide in September 2026

Who do people search for more?

Adobe Firefly, about 3 searches for every 1 for Ideogram

Adobe Firefly 1M searchesIdeogram 368K searches

Who does AI mention more?

Adobe Firefly, mentioned in 4 of 5 answers, Ideogram in 3

Adobe Firefly in 4 of 5Ideogram in 3 of 5

Who does AI recommend more?

Ideogram, named ahead of Adobe Firefly in 3 of 4 answers

Ideogram first in 3Adobe Firefly first in 1

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Top AI image generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ideogram was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ideogram was listed before Adobe Firefly in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midjourney1st
  2. Ideogram2nd
  3. Adobe Firefly3rd
  4. Stable Diffusion4th
  5. Leonardo AI5th
  6. DALL-E–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midjourney3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ideogram3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leonardo AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stable Diffusion1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DALL-E0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI image generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Firefly or Ideogram more popular in search?

This chart shows how often people search Google for Adobe Firefly and Ideogram by name. Each line represents a brand's share of searches for all six AI image generators we track, month by month, from English-language searches worldwide.

Adobe Firefly and Ideogram among AI image generators worldwide, by month

Share of searches by month for Adobe Firefly, Ideogram. The figures are in the table below the chart.

View monthly share of searches table
MonthMidjourneyLeonardo AIAdobe FireflyStable DiffusionIdeogramDALL-E
Oct 202530.2%30.5%11%8.3%11%8.9%
Nov 202528.4%28.7%12.7%9.6%10.4%10.2%
Dec 202530.2%30.5%11.1%10.2%9.1%8.9%
Jan 202627.2%33.6%10%11.4%8.2%9.5%
Feb 202630.7%31%11.3%10.5%7.5%9%
Mar 202633.7%27.8%12.3%9.5%6.8%9.9%
Apr 202629.4%29.7%13.1%10%7.2%10.6%
May 202626.4%32.6%17.6%9.1%6.5%7.8%
Jun 202629.9%30.2%16.3%8.5%9%6.1%
Jul 202628.4%28.7%18.9%9.7%8.5%5.8%
Aug 202628.5%28.8%19%9.8%8.6%5.2%
Sep 202631.1%25.5%20.7%8.7%7.6%6.3%

How has the Adobe Firefly and Ideogram comparison changed over the last 12 months?

3 findings
  • Adobe Firefly was ahead of Ideogram in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI image generators worldwide moved from 11% to 20.7%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Ideogram’s share of searches among AI image generators worldwide moved from 11% to 7.6%, and its estimated monthly branded searches moved from 1M to 368K.

How did search popularity change for AI image generators worldwide in September 2026?

2 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI image generators worldwide, from 19% to 20.7%.

  2. In September 2026, Ideogram lost share of searches among AI image generators worldwide, from 8.6% to 7.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Ideogram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

1 branded search term

  • adobe firefly

Ideogram

1 branded search term

  • ideogram

How the Brand Demand Index is measured

Other head-to-heads among AI image generators

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